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Key strategies for using Twitter effectively in recruitment


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My presentation slides, entitled - Key strategies for using Twitter effectively in recruitment - from Social Media in Recruitment (#SMIR) conference at The British Library, on April 22nd 2010.

Published in: Business
  • Knowledgeable and insightful presentation focusing on Twitter for Recruitment. Excellent.
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  • I like the Twitter Circle. Discovered Graphedge from it. Very cool indeed. Thanks. Found recently you might like. A reciprocal offering for leading me to Grapgedge. Nice presentation. CJ
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Key strategies for using Twitter effectively in recruitment

  1. 1. Key Strategies for Using Twitter Effectively in Recruitment Presented by Andy Headworth Sirona Consulting Limited
  2. 2. Sirona Consulting <ul><li>@andyheadworth </li></ul><ul><li>On Twitter since April 2008 </li></ul><ul><li>Over 4,400 followers </li></ul><ul><li>Following over 3800 </li></ul><ul><li>Sent nearly 6500 tweets </li></ul><ul><li>Established in 2003 </li></ul><ul><li>Consult About Recruitment </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Online Recruitment </li></ul></ul><ul><ul><li>Social Recruiting </li></ul></ul>Built loads of great relationships
  3. 5. Fastest growing group on Twitter is 18-34 year-olds = 45% 2 nd Fastest is the 35-49 year-olds = 24% 5.5 Million Twitter users in the UK Twitter is now the 12 th ranked site in the world (Comscore) 75 Million people visited Twitter in January 2010 ( Comscore) 50 Million Tweets a day .....and rising! (Comscore) 69% of Twitter users are your target audience Why are we even talking about Twitter?
  4. 6. Benefits of Twitter in Recruitment? <ul><li>Information gatherer </li></ul><ul><li>Candidate search tool </li></ul><ul><li>Job distribution </li></ul><ul><li>Established expert </li></ul><ul><li>Reputation </li></ul><ul><li>Lists </li></ul><ul><li>Candidate engagement </li></ul><ul><li>Tailor your conversations </li></ul><ul><li>Real-time search </li></ul>New Candidates New Clients Engagement £ € $
  5. 7. Strategy and Objectives Time and Resources Desire and Duration Career Site Before you get started....................
  6. 8. The Twitter Circle Key Platforms iPhone Clients Blackberry Clients Mobile Client People Search Twitter Directories Find and Follow Twitter Analytics
  7. 9. RSS is your secret weapon! Marketing Sales HR Competitors Brand
  8. 10. RSS: People - Keywords – #Hashtags – Information - Brand
  9. 11. One of my Favourites
  10. 12. Geo – Location Searching
  11. 13. Geo – Location Searching
  12. 14. Three Excellent Twitter Commercial Channels THE Twitter job search engine and Twitter ATS An excellent sector/location specific distribution channel Takes your jobs and delivers via personalised DM’s to job seekers
  13. 15. 1. Find similar job 2.Apply - click on 3. Go to your account 4. See candidates that have applied for that job A Cheeky Search....
  14. 16. My Favourite Twitter Tools – Twitter platform RIM Twitter – Blackberry mobile client – tracks who tweets about your URL – Twitter alerts – auto DM’s, scheduling +loads more – manages RSS feeds to Twitter – bio search and .CSV export – search tool – search, tweet management, events Twitter lists – search and sourcing (
  15. 17. Case Study Designed and implemented a user friendly online recruiting process for 196 stores using the Amris e-recruitment product Desire to venture into Social Media , but in a controlled way initially, as recognise that their target demographic is social media savvy Agreed on Twitter, as first step Objective: To find a cost effective way to attract a target demographic to apply for Primark Store vacancies Historically, used word of mouth, posters, local adverts >>> Issues around quality, communication and ‘friend’ recruiting
  16. 18. Candidates click on @primarkjobs Primark Store adds vacancy locally online Monitoring for any re-tweets Arrive at actual vacancy on career site to apply for the job link Every candidate email via career site Auto DM’s via >>Branding and Informing alerts to monitor any @ tweets
  17. 19. Clicks on job links on @primarkjobs Average 124 clicks Highest 638 clicks No. of vacancies placed up to 15 th April – 12,667 clicks
  18. 20. Remember Twitter is....... Brilliant for candidate searching Superb for real-time engagement ....... and a great multi-purpose tool for you to use in recruitment! <ul><li>Twitter is not.... </li></ul><ul><li>A substitute for a good career site </li></ul><ul><li>For everyone – different people, different networks </li></ul>
  19. 21. Website: Email: [email_address] Telephone: 01903 206249 / 07788 726019 Blog: LinkedIn: Twitter: Any Questions?