1. Amanda Skaley
amanda.skaley@gmail.com
206-457-6068
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EXPERIENCE
Shoes.com July 2011 – October 2015
Buyer
• Build and maintain excellent relationships with vendors to achieve mutual sales goals
and profitability; managed over 80 shoe and handbag brands exceeding $21 million in
sales with double digit increases year over year.
• Identify and execute assortment, negotiate terms based on margin goals, establish
markdown cadence, maintain RTV requests, and generate promotional opportunities to a
level that will maximize each brands potential.
• Responsible for initial purchase order creation based on OTB, analyze weekly sales to
determine reorder potential and develop thorough understanding of the competitive
landscape.
• Negotiate and develop marketing calendar for all brands, lead social media initiatives,
email campaigns and ensuring homepage content correctly displays the brand vision and
customer expectations.
• Train, mentor and develop Assistant Buyers in a positive and solution-oriented manner.
Goodwinds Trading August 2009 – July 2011
Sales Representative
• Outside Sales Representative in the Natural Products industry; territory included over
100 health food and supplement stores in Washington and Idaho.
• Responsible for generating revenue and exceeding sales goals by creating mutually
beneficial relationships with buyers and staff members in Natural Products markets.
• Suggestively sell and make recommendations to clients based on potential sales,
customer needs, market and health trends.
• Proactively stay informed of industry studies in order to continually provide product
knowledge to stores and consumers; provide clients with knowledge and current trends
in order to increase sales.
Eddie Bauer May 2004 – July 2008
Associate Merchandiser
• Responsible for assortment planning and content, translation of brand vision, focus and
direction.
• Fabric and component sourcing and purchasing, engaged in daily communication with
Domestic and International agents, manufacturers and suppliers.
• Determined quarterly business strategies, established financial objectives and goals,
including wholesale and retail target costs, mark-up, gross margin expectations
• Collaborated with store managers and associates to effectively communicate product
knowledge, store promotions and merchandising strategies.
• Presented assortment to Executive team, Store Directors and Outlet Division on
quarterly basis, effectively communicated assortment direction, business strategies and
financial objectives.
EDUCATION
Washington State University 1998 - 2002
BA in Apparel, Merchandising and Textiles
Minor in Business