Michael Yeager is a dedicated sales professional with over 23 years of experience in foodservice sales looking for a new sales position. He is currently a Chain Account Manager at Kraft Foods Group responsible for over $5 million in annual sales to national and regional chains in the Midwest. Prior to his current role, he held several other sales and management positions at Kraft including District Manager, Beverage Sales Manager, and Regional Account Manager. He has a track record of consistently meeting or exceeding sales goals and received several achievement awards from Kraft.

1. MICHAEL YEAGER
16320 29th
Avenue North, Plymouth, MN 55447 (763) 458-0262
michaelyeager34@gmail.com
Professional Objective: Dedicated sales professional with 23 years in foodservice sales
looking to secure a high level, client oriented sales position with a growth oriented
foodservice company.
Professional Experience: Kraft Foods Group, Eden Prairie, Minnesota
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Chain Account Manager 2007 – present
Currently responsible for +$5M in sales for national and regional chain accounts based
in the upper Midwest. Accountable for sales, marketing plans and implementation for
each customer, striving to hit key objectives in both products and sales targets. Hands-
on, execution of the full selling cycle. Penetrate existing customers, selling the full
breadth of our product portfolio.
• 2012: +$16M in sales prior to the Kraft/Mondelēz split.
• Grew 2014 net profits by 10% despite volatile commodities pricing. Maintained
100% of the commodity business during the year.
• Implement price increases in line with the company’s profitability structure
while maintaining a strong customer relationship.
• Lead large sales campaigns with key customers using consumer in-sights,
culinary ideation and marketing support, utilizing a collaborative team effort.
• Received companies ABCD Award in 2011 & 2012 for going above and beyond
Kraft & customer’s expectations with key customers.
• Consistently meets or exceeds sales goals, year over year.
• Manage marketing and T&E budgets for full year, under spending each budget
for the last 7 of 8 years.
• Target opportunities for 2015: +$10M in new revenues for the next 3 years.
District Manager 2005 – 2007
Responsible for approximately $150M in sales for the Minnesota, Iowa and Dakota
markets. Lead, train and sell through brokerage companies to achieve volume goals.
Representing the full line of Kraft products to distributor and street sales.
• Established sales budgets for each market, reaching target goals each year.
• Developed sales goals and execution plans for each broker market.
• Developed and executed marketing budgets for key distributors.
• Introduced new products into market, lead sales training and established sales
goals for each market.
• Developed marketing and sales contests to incent incremental sales growth at
brokers on key products or categories that the company wanted focus towards.

2. Beverage Sales Manager 2001 – 2005
Responsible for approximately $18M in sales. Sold and managed all Kraft Beverages
and equipment for a five-state market.
• Trained direct sales force and brokers on sales, product knowledge and
equipment.
• Established budgets and goals for volume and equipment.
• Sold street, chain and distributor accounts on Kraft’s hot & cold beverage
portfolio.
• Tracked and maintained Kraft equipment assets.
Prior Experiences at Kraft Foods
Senior Distributor Business Associate 1999 – 2001
Regional Account Manager 1996 – 1999
Distribution Manager & Sales Representative 1991 - 1996
Education:
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St. Cloud State University, St. Cloud, Minnesota
Bachelor of Science -- Marketing, March 1991
Personal Experience:
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Habitat for Humanity, Minneapolis, MN
Feed My Starving Children, Chanhassen & Golden Valley, MN
Loaves & Fishes, Minneapolis, MN
Plymouth Soccer Association – volunteer coach, 7 years