1. PROFILE
Knowledge of American and European merchandising, buying, product development, visual merchandising and
display, sales techniques. 20+ years of fast-track experience in retail. Qualified for major multi-unit and
corporate-level responsibilities.
EXPERIENCE
TRINA TURK, LOS ANGELES, CA
VP, MERCHANDISING, 11/2013- 10/2014
• Manage and develop buying/merchandising teams for Retail and Web.
• Collaborate and develop product with Creative Director/Design for monthly assortments.
• Develop and present merchandising strategy for Retail (including outlet), E-comm and Wholesale.
• Work with Creative Director on development of all licensed product.
• Work cross-functionally with production, planning, allocation on all aspects of monthly assortments.
• Develop and implement all promotional strategies fro DTC, including web and outlet.
• Create and drive Brand strategy and vision.
ANTHROPOLOGIE, PHILADELPHIA, PA
DMM, KNITS, LOUNGE, INTIMATES, 10/2010- 06/2012
• Responsible for building monthly Line Plans based on forecasted financial needs of the business, current
business and seasonal trends.
• Collaborate with Design on own brand product development and monthly assortments.
• Drive market collaborations and collections.
• Implement web as alpha strategy through on-line exclusives and web pop up shops.
• Work cross-functionally with production, planning, allocation on all issues regarding assortment.
• Create and drive strategy and vision for knits and lounge divisions.
• Train and develop buying team of 10.
COACH, NYC
SR. DIRECTOR, CORPORATE MERCHANDISING, HANDBAGS, 7/2009- 10/2010
• Responsible for building bi-monthly Line Plans based on forecasted financial needs of the business, current
business and seasonal trends.
• Collaborate with Design on aesthetic and functionality of assortment.
• Responsible for delivering collections at target gross margins.
• Point person for the Retail Business Unit. Ensure that product development is reflective of their business
strategies.
• Work cross-functionally with supply chain and commercialization partners to deliver monthly handbag
assortment.
• Create and implement seasonal business strategy and business plan.
• Spearhead competitive landscape initiative with Corporate Merchandising Team.
• Train and develop Merchandise Managers and Associate Merchants.
T: 415-846-2707
e-mail: annette512@mac.com
ANNETTE F. HICKEY
2. CHICO’S FAS, FORT MYERS, FL,
MERCHANDISE MANAGER, KNITS/OUTERWEAR, 6/2007- 7/2009
• Responsible for assortment and aesthetic of the knit tops and outerwear businesses totaling $211M.
• Manage cross-functional teams: Distribution, Planning and Production.
• Create and implement seasonal strategies and business plans.
• Identify catalog styles and product placement by month.
• Partner with Product Development to determine product and aesthetic of assortment for each season.
• Partner with Marketing to align on key ideas for each season.
• Train and develop buying team of 5.
GAP, INC. SAN FRANCISCO, CA
MERCHANDISING MANAGER, WOMEN’S SWEATERS, 5/2005- 6/2007
• Responsible for assortment and aesthetic of the women’s sweater business of $250M.
• Manage cross-functional teams: Distribution, Planning and Production.
• Create and implement seasonal strategies and business plans.
• Identify catalog styles and product placement by month.
• Partner with Product Design to determine product and aesthetic of assortment for each season.
• Collaborate with factories on yarn development.
• Partner with Marketing to align on key ideas for each quarter.
• Train and develop assistant merchandiser.
A GIRL AND HER DOG, SAN FRANCISCO, CA
OWNER/OPERATOR, WOMEN’S CLOTHING BOUTIQUE, 4/2000- 4/2005
• Established and developed contemporary boutique for women.
• Manage $200K inventory.
• Actualized annual sales of $500K.
• Recruit and develop partnership with leading designers.
• Exceeded a Gross Main profit upwards of 58%.
• Realize continued growth in 5 years of business.
• Plan and execute store promotions and events.
• Responsible for hiring and training of sales team.
LES DEUX COPINES, BURLINGAME, CA
OWNER/OPERATOR, WOMEN’S CLOTHING BOUTIQUE, 10/98 -1/2000
• Established and developed contemporary boutique for women.
• Managed $150K Inventory.
• Recruited and developed partnerships with leading designers.
• Grew customer base throughout the Bay Area.
• Realized first year sales of $350.0.
• Exceeded a Gross Margin Profit upwards of 58%.
bebe, CORPORATE OFFICES, BRISBANE, CA
BUYER, LOGO DIVISION, 12/96 - 9/98
• Determine fabrications and silhouettes for bi-monthly collections in Logo.
• Develop and implement innovative techniques and graphics for Logo merchandise.
• Exceeded 1998 sales plan by $4.0 million or 62%.
• In 1998 increased 1997 sales by $7 million or 240%.
• Realized gross margin of 72%, IMU of 72%.
• Kept markdowns at under 2%.
• Responsible for analysis of bi-monthly open to buy.
• Maintained monthly buy plans.
• Input and revise all purchase orders on Merchandising database systems.
• Participate in fittings and style revisions of Logo program
• Negotiate with vendors and in-house manufacturing department for markdown dollars.
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3. NORDSTROM, SAN FRANCISCO, CA
INDIVIDUALIST BUYING OFFICE, 5/96 - 11/96
• Responsible for analysis of monthly dollar allocations. This includes weekly breakdown of fall out
and dollar shift.
• Prepare open to buy and profit plan vs. actual spreadsheets, including stat analysis and six month
plan revisions.
• Responsible for vendor negotiations. Involves negotiations of co-op and markdown dollars.
• Input and track purchase orders, both foreign and domestic, on various merchandising systems.
• Develop and implement spreadsheets using Microsoft Excel.
NORDSTROM, SAN FRANCISCO, CA
PETITE FOCUS MANAGER, 9/95 - 4/96
• Promoted to higher volume department and higher volume store.
• Managed sales team of ten. Responsible for all hiring and training of sales associates. Prepare sales
• reports, schedules and sales analysis. Prepare and lead sales meetings. Set a high standard for sales
and service.
• Organize and manage all in-department promotions and events. Responsible for planning of monthly
• calendar of events and building personal trade within the department.
• Accountable for all merchandising and department displays. Train sales team on merchandising
strategies.
NORDSTROM, CORTE MADERA, CA
INDIVIDUALIST MANAGER, 11/93 - 8/95
• Same as above
CAROLL INTERNATIONAL, s.a.r.l., PARIS, FRANCE
REGIONAL MANAGER, EXPORT MERCHANDISER, 12/91 - 10/93
• Merchandised 10 stores in England and five stores in Holland. Participated in the buying meetings
with buyers from France, England, and Holland.
• Regional Manager for Carroll stores, Sud-Ouest.
• Opened two boutiques for Carroll in Bordeaux. Hired sales associates, merchandised stores, created
visual merchandising techniques as specified by the home office.
• Personally created all window display designs and strategies.
NORDSTROM, SAN FRANCISCO, Ca
SAVVY MANAGER, 2/91 - 5/91
• Promoted to higher volume department and higher profile store (San Francisco Centre is considered
the flagship store in the chain.).
• Managed sales team of five. Set a high standard for sales and service. Coached sales associates; led
sales meetings.
• Provided expertise concerning store policies and procedures.
• Prepared sales reports
and sales analysis.
• Organized and managed high volume of in-department promotions, including V.I.P. appearances.
• Collaborated closely with buyers and store managers.
NORDSTROM, STONESTOWN, SAN FRANCISCO, CA
INDIVIDUALIST MANAGER, 5/88 - 1/91
• Same as above. Manager of the Month city-wide, September 1990. Earned rapid promotion.
EDUCATION
• Fashion Merchandising, City College of San Francisco
• Visual Merchandising, City College of San Francisco
• French, City College of San Francisco
• Biology, San Francisco State University
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