1. ARNOLD WEI-TING HONG
arnold27th@gmail.com
EXPERIENCE Regain Taiwan Intl. - Agent of American Street Trend brands Taipei, Taiwan
2015.7 – 2015.11 Multi Brand Marketing Manager
- Designed and Executed Marketing strategies for major 4 brands. Tasks including pricing, seasonal
promotion strategy, annual brand marketing budget, annual sales forecast, and pop-up store events.
• Operated On-line promotions strategies
Lead the company’s ecommerce operation; manage e-store product portfolio, and operated social
media - FACEBOOK & IG for more than 8 social media platforms.
• Coordinated with US Headquarter for Marketing strategies
- Coordinated and developed marketing plans for multi-brands with LULA – US headquarter Know
the street brand request and designed & executed special promo events for multibrand.
Velle Moven International Corporation Taipei, Taiwan 2010 –
2015 Brand Manager and Special Assistant to President - Footwear business
• Vivobarefoot Brand Manager (UK barefoot running brand)
- Established overall operation in Taiwan; grew Taiwan Vivobarefoot business from 0 to 7 stores
which has annual sales USD300,000 and 20% sales growth in 2 years
- Own Vivobarefoot Taiwan’s marketing strategy and execution; create and coordinate the region’s
seasonal sales plan with UK headquarter - make Taiwan has the most sales in Asia.
Designed and Executed Marketing strategies for 3 brands
- Manage marketing plans for 3 brands ( has more than 20 stores in Taiwan), including pricing,
seasonal promotion strategy, portfolio diversification, annual sales forecast, in-store display, and
special product events; generated more than USD150,000 in annual sales.
- Expand and maintain the company’s distribution network via coordination with department store.
Organizes and setup more than 10 pop-up stores and 20 special promotion stores in 2 years.
• Operated On-line promotions strategies
Lead the company’s eCommerce operation; manage e-store product portfolio, coordinate with
multiple online channels to establish seasonal promotion strategy, and operated social media.
• Developed ODM products
Coordinated and developed ODM products with factories, tasks including developed new products
for brands, and negotiated with price / delivery date / products specs.
• Analyst for Footwear Retail Business In China 2006 & 2008 summer
Facilitated and supported senior leadership in shoe sample meetings with foreign buyers
Purchased and sourced new samples and materials, quality controlled, contacted and coordinated
the factories with the corporation affairs in Guangzhou, China
IW Group West Hollywood, CA
Summer 2009 Internship for Media Department in a Advertising Firm
• Managed media vendor database and Census information for the US 2010 Census, tasks including
translated advertising articles to Chinese, negotiated with vendors about Project Corporation, and
collected information about media vendors
EDUCATION University of California, Riverside Riverside, CA
A. Gary Anderson Graduate School of Management
Master of Business Administration, Class of 2010, Marketing Concentration
National Chung-Hsing University (NCHU) Taichung, Taiwan
Bachelor of Engineering, Civil Engineering Major, May 2006
• President of the Student Organization of Civil Engineering School at NCHU
ADDITIONAL INFORMATION
• Camp Director, YMCA Children Summer Camp, organized and oversaw camp activities for 50+ children.
• Fluent in mandarin English, Chinese and Taiwanese
• Excellent with Microsoft Offices; Basic in Photoshop & Illustrator
