1. Marketing Specialist/Project Coordinator
 Responsible forall aspectsof the Eco Emi monthlysubscriptionbox frommanagingbudget,creating
a 90-day businessplanforproductiondistribution,productselection,productprice negotiationwith
vendors,Eco Emi box design,packinganddistribution,social mediamarketing,eventplanning,
maintainingclientdatabase,andproductdistributionforover1,500 clientsmonthly.
Analytics
 Analyze sales,grossprofit,competitiveprice lists/productsandinventoryactivityinorderto
organize gatheredinformationintoamarketactivityreportpresentedto management.
 Researchtrendsinmarketto accesswhichimprovementsneedtobe made formore userfriendly
experience onwebsite forsignupandcheckout.
 Create surveysanddevelopreportstodefine the needsandwantsof customerbase anddetermine
customerdemographics.Thisdatawasthenusedformarketingmaterialsandproductselection.
o Assessedreasonbehindcancellationsthroughsurveysandmade changesto maintain
customerbase loyaltyandattract new and previouscustomers.I.e.new line of
subscriptionbox withfull/deluxe sizeproducts.
 Explore online communitiesandcustomeractivitytoexpandintosocial mediasitesformaximum
exposure.
 Initiatedresearchforcostsavingefforts.
o Foundthat bybrandingour logoon monthlybox,wouldcutcostsby35% on postage,
savingan estimate of $2,000 per month.
o Interpreteddataanddeterminedthatcompanywaspurchasingexcessamountof
product.Limitedthe amountof productpurchased,savinganestimate of $800 per
month.To generate additional revenue,all otherinventoryitemswere postedto
website forpurchase ascustommade and randomboxes.
o Setmonthlygoalstolowerbudgetduringproductselectionprocess.I.e.budgetgivenby
managementwas$4.75 perbox (for7 to 8 productsand decorations);personalgoal was
setto purchase at $3.50 per box.Reachedpersonal goal over60% of time.Remained
withinmanagementbudget100% of time.
ProductManagement
 Define productstrategyandroadmap,andwork directlywiththirdpartiestoassesspartnerships.
 Manage budgetformonthlyboxes,andnegotiatewithvendorsonproduct.
 Responsible forinventorymanagementthroughERPsoftware (Nulogy,Excel,andAccess databases).
 Manage productline life cycle byspecifyingmarketrequirementsforcurrentandfuture productsby
conductingmarketresearch.
 Act as leaderwithinthe company,andbe anexpertwithrespecttothe competition.
 Oversee productdevelopmentby determiningproductpackagingsolutionsandpricingstrategies.
Marketing
 Developproductmarketingplanandeventcampaignstogenerate productawarenessanddemand.
 Work directlywithadvertisingandpublicrelationsagenciestocrosspromote brand.
 Collaborate withcontractedwebdeveloperstodesignwebsite.Personallymanagedwebsite to
ensure optimal performance:updatedcontent,addedpages,createdforms,andaddedpayment
options.

2.  Create marketingmaterialstoadvertisebrandandupcoming/currentsalesoffers.I.e.wrote articles
on currenttrends,tookphotosof current productoptions,usedaPhotoshoplike online software,
createdYouTube videos,andmanagedall social mediasites.
 Provide CustomerService ManagementforEco Emi clientsby maintainingcontactwithclients,
answeringproductandservice questionsviaphone,email,andsocial media,maintainingclient
recordsin databases,conductingsurveysandanalyzinginformationforproductlifecycle andto
meetoverall customerneeds.