1. ERNEST R. RAMIREZ
323.799.0641  err459@yahoo.com
P R O F E S S I O N A L S U M M A R Y
Intuitive and visionary leader with over 25 years of consulting experience in providing a high return on
investment for a variety of companies and brands. Recognized for ability to assess the big picture and providing
a plan to increase brand image and sales. Proven ability in leading complex projects concurrently and
maintaining strong communication with key stakeholders.
P R O F E S S I O N A L E X P E R I E N C E
Crossmark Inc. Management Group 2003 - Present
Manufactures Sales Representative (Grocery & Convenience Markets)
Brands: Cadbury/Adams (Gum & Candy); Kimberly-Clark (Paper Products); Novartis (Pharmaceutical Products);
Kraft Foods Convenience (Cookies, Candy, Gum, & Cheese); Mondelez International Convenience (Biscuits,
Chocolate, Gum & Candy); Hershey’s Chocolates (Candy)
• Accounted for 295 stores in Southern California area with responsibility for direct sales to convenience
stores, markets and grocery stores; identified improvements and created best practices used store-wide.
• Increased Return on Investment (ROI) through development and reset of store layouts; analyzed sales to
place new items in high distribution points.
• Planned innovative seasonal merchandise displays to increase sales and brand visibility.
• Provided recommendations based on market analysis resulting in greater customer loyalty, improved
product placement and efficient sales inventory management.
• Collaborated with manufacture representatives in suggesting ideas at market level to increase customer
loyalty in product placement, displays, resets, and sales inventory.
• Added additional revenue for retailers by developing cross merchandise ideas to enhance product
development; strategized promotional events and activities on new item launches.
• Performed general departmental audits utilizing Sales Track/Mobile 6.0 Axis pads; tracked monthly
advertising objectives.
Sony Pictures Studios / DVD / Division
Sales Representative / Visual Merchandiser
• Created theatrical movie promotional displays in high traffic areas; provided cross merchandising and
sales support to retailers to raise consumer knowledge of film history.
• Developed department resets on cutting edge planograms technology in product placement and
provided creative support by identifying opportunities to present in film and television series.
• Responsible for weekly merchandise service, product audits, and item cut-ins.
JCPenney
Visual Merchandise Manager
• Executed Quarterly Plan based on Corporate Market Planners; directed managers on meeting
department goals and implementation of store layouts.
• Approved and recommended budget expenditures for standards of merchandise presentation in Los
Angeles to ensure consistency throughout stores.
• Planned and executed corporate fashion shows, unveiled fashion trends, and promoted new product-
lines in accordance with company vision; served as producer and host for events.
• Worked with department managers to develop branding strategy with an emphasis on floor plans.

2. • Oversaw remodels and grand openings of new stores in collaboration with merchandise buyers, vendors
and store planners.