1. Ardra J. Doherty
151 Raymond Avenue; Nutley, NJ 07110
Ph.: 973.667.0969 ardrajdoherty@yahoo.com
OBJECTIVE To obtain a position where my talents can be utilized to increase market share and company
profits while pursuing new opportunities for career challenges.
EXPERIENCE
Home Depot USA, Incorporated 2013- Current Paramus, NJ
Account Executive, Pro Sales and Marketing
Managed Commercial Accounts
Top Associate in District for opening “Pro Rewards”
Promoted Commercial Credit Cards
Achieved Numerous, Consistent Weekly Customer Service Comments (“VOC”)
Sales Reports
Competitor Price Research and Comparisons
Williams-Sonoma, Incorporated 2010-2012 Upper Montclair, NJ
Visual Merchandiser, Customer Service and Sales
Created and maintained a visual personality for the showroom floor that is reflective of brand
image, company standards and customer demand
Executed company directive and plan-o-grams to drive sales and maximize inventory turn
Monitored merchandise and floor for proper labeling, pricing and signage
Partnered with Corporate Office, Store Personnel Team and Management regarding
maintenance of product, following visual standard expectations while ensuring pleasant shop
ability
West Elm (Williams-Sonoma, Incorporated) 2010-2011 Paramus, NJ
Design and Sales Coordinator
Collaborated with Designers, Decorators and Ultimate Consumers with home designing,
coordinating and space planning
Visual Merchandising of sales floor
Customer follow-up, service and clienteling
Placing, tracking and follow-up on special, back and internet orders
On The Marks Agency 2006-Present New York, NY
Bottega Veneta, International 2008- 2008 New York, NY
Account Associate (Freelance)
Develop specific goals with Wholesale Director on various sell-through, sales and
competitive history, and information to drive sales and profitability
Partner with Buyers on buy plans, ideal assortment, regional needs
Maintain consistent and professional communication regarding sales, shipping, available
stock, competitor performance, collection feedback
Proactively manage liaisons between Production, Merchandising, Marketing and PR
Utilized Excel spreadsheets and Word for sales and stock reports
Gap Incorporated, International 2007-2008 New York, NY
Account Associate, International Strategic Alliances (Freelance)
Involved in managing approximate volume of $40 million
Research and expand franchise opportunities in Dubai (Al Tayer), Saudi Arabia (Al Hokair),
Turkey (Fiba), South Korea (Shinsegae) and Philippines (SSI)
Collaborate with International Buyers to develop seasonal brand assortments
Partner with Merchandisers regarding product development needs
Research merchandise trends in all international doors to improve allocations
2. Analyzed sales via Excel spreadsheets and reports to capitalize on margin opportunities
Ardra J. Doherty
New York and Company, Incorporate 2006-2007 New York, NY
Assistant/Associate Buyer- Bags, Footwear and Accessories (Freelance)
Involved in managing $50 million open to buy for 550 retail stores and e-commerce
Assisted Buyer in selected, developed and planned assortments for order, inventory
distribution and replenishment
Analyzed and assisted in increasing turn, driving sales, and maintaining margins
Liaise between Design, Ready-To-Wear Buying Teams, Marketing, Visual,
E-Commerce, Sourcing and Production
Communicated with Planners and Allocators
Researched and compiled relevant market and trend analysis for each season
Corporate Visual Merchandising for company- wide directives and plan –o-grams
Created and updated Excel spreadsheets to analyze stock and sales reports
Nina / Delman Footwear, Corporation 2005–2006 New York, NY
Merchandise Coordinator
Communicated vendor-specific product, sell-through and turn knowledge between Buying
Offices, Account Executives and Store Managers
Strategize and merchandised Macy’s, Lord & Taylor’s, Nordstrom’s, Filene’s and
Strawbridge’s throughout New York, New Jersey and Pennsylvania
Conceptualized and conducted promotional special events marketing program
(i.e. Product Knowledge Seminars, Fashion Shows, Charity Events, etc.)
Maintained visual presentations and floor standards while observing Plan-O-Gram
Increased Macy’s Herald Square stock to sales profits by 66.8% within 1 year
Increased Lord & Taylor’s Willowbrook Sales to stock profits by 67.4%
within 1 year
Generated and revised Excel spreadsheets to communicate sales and stock statistics
Federated Department Stores–Macy’s East 2004–2004 Wayne, NJ
Personal Shopper / Macy’s By Appointment Manager
Appointments based on marketing, networking, interstore selling and telesales
Wardrobed customers for events, professional and recreational needs
Booked corporate incentive and gift services
Conducted style seminars and fashion shows
Reached projected sales goals
Floyd Hall Enterprises 1998–Present Little Falls, NJ
Montclair State University
Figure Skating Department Coordinator, Coach and Choreographer
Worked with staff to increase volume reaching “The Top 3% Skate with U.S. Programs in the
Country”, distinguished by the United States Figure Skating Association, 2000
Managed and lead students through tests, competitions and shows
Developed active wear for competitions, practice and shows
EDUCATION
Fashion Institute of Technology (F.I.T.) New York, NY
Scholarship Recipient
Internship: Jaeger, Inc. London, UK
B.S., International Trade and Marketing 2001
A.A.S., Fashion Buying and Merchandising 1993
PROFESSIONAL MEMBERSHIPS
F.I.T. Alumni Association
The Professional Skaters Association, International
