1. A L L I S O N H AU G E N
6 6 5 3 E AS T P AS E O DE L NO R T E .  ANAHE IM HIL L S C AL IF O R NIA 9 2 8 0 7
AHAU GE N9 2 2 0 1 @ HO T M AIL .C O M  7 1 4 .8 1 5 .2 2 7 9 ( C )
Independent leader who is results driven with excellent communication, and interpersonal skills. Strong background
in category management and analytics. Business Manager with proven results. Ability to see the big picture and
strategically build plans that exceed targets
PROFESSIONAL EXPERIENCE
Dannon Yogurt
(October 2010 – Present )
Senior Customer Business Manager – Unified Western Grocers – Santa Fe
(May 2015 - Present) Irvine CA
Revamped a declining business in the first 6 months from: -10% in volume & -14.2 in net sales to +13.1% volume
growth & +12% growth in net sales in the first 6 months. Bringing the overall customer from #4 in the West to #2
by 2015 close. Responsible for $17 M in revenue management.
 Across top 6 customers achieved average of +5% growth in $share vs YAGO
 Gained +3 points of incremental share points
 Built plans for long term customer growth including incorporating and leveraging national marketing
platforms to impact customers regionally
 Worked with catman to optimize assortment across all customers ensuring not only category growth (avg
+7%) for the customer but also securing incremental assortment
 Developed & managed a Key Account Manager on category tactics, growth strategies & business goals.
Responsible for key customers resulting in +15% volume growth and +22% net sales growth by 2015
close
 Strong relationships will multiple departments at: Unified Grocers, El Super, Superior, Northgate, Vallarta,
Cardenas
Retail Execution Manager – West Division
(November 2012 – May 2015) Irvine CA
Accountable for sales execution in the West Division reporting directly to the Director of Sales Execution. Lead
compliance across all functions and all grocery customers to ensure execution metrics and implementation of
planning, utilization, measurement, and action plans to support goals that exceed company objectives
 Developed best practice for sales planning and execution process (AMPS) which includes cross functional
collaboration from planning to execution
 Strategically worked with the Safeway team to focus on improving execution which resulted in an increase
of +14 points ACV display consistently on promoted weeks. Planned with the Safeway category
management team around segmentation in 2013 resulting in a 5% share of shelf increase
 Influence Acosta brokers to improve store level execution around displays, assortment and incremental
selling
 Work cross functionally with Customer Planning Team to build better strategic execution goals that
resulted in positive ROI and revenue growth of +15% in 2013
 Provide leadership and direction for District Managers around Acosta broker management
 Improved West division performance +20% against internal execution measurement system through
increasing performance in execution and planning against company goals
District Manager – Unified Western Grocers – Santa Fe
(Oct 2010 – Nov 2012) OC & LA, CA
Accountable for over $1.5M in revenue, reporting to West Retail Team Director. Lead a team of 6 Dannon direct
retail sales team members. Responsible for recruiting, hiring, coaching and developing team. Sales team contributed
+10% revenue growth in 2010-2011.

2. A L L I S O N H A U G E N P A G E 2
 Executed incremental sales opportunities through our Acosta broker managers
 Focused team on up selling promotions, building distribution, closing voids, securing multiple displays, &
selling coolers +83 in 2011
 Drove HQ results through cross functional collaboration, built buyer relationships, created alignment
between retail execution and sales team
CROSSMARK
(July 2010-October 2010)
Customer Manager – Dannon Dedicated Team
(July 2010 – October 2010) Irvine CA
Provided category management support to 15 Dannon team members. Developed and established analytical tools to
make business insights more accessible to the sales team. Proactively tracked the market and adjusted go to market
brand strategies that would bring growth to the different brands and their respective segmensts including sku
optimization, shelving placement and category growth strategies.
 Researched and presented category management insights monthly for key customers
 Supported CBM’s & KAM’s on El Super, Superior, Vallarta, KVmart by providing category insights, and
sku optimization recommendations resulting in a +28% Dannon share of shelf increase in July 2010, and
a 15% revenue growth in 2010
 Developed fact based selling tools to establish a training deck for sales rep training
 Created plannograms in pro space for Unified grocers sub groups
Retail Representative – Dannon Dedícated Team
(June 2009 – July 2010) Orange County, CA
Represented Dannon for all key retail outlets. Used fact based selling to leverage additional displays. Validated account
plannogram compliance to ensure headquarter standards were being executed. Cultivated relationships with managers,
store directors and personnel to increase Dannon’s presence in each store.
 Discovered and followed through on opportunities for additional displays across all accounts
 Sold in and supported 6 permanent displays across key Albertsons and Kroger accounts
 Maintained schematic integrity at each account
 Developed and maintained an understanding of clients strategic plans and objectives
M2 Visual Communications – United Food Group
(Jan 2002 – May 2005)
Account Executive – Morans Ground Beef, Irvine
Provided leadership and daily management for M2 Visual clients through category management and in-depth analysis.
Meet and exceeded client expectations, by delivering on customers KPI objectives. Grew the business by executing
account specific plans to achieve company goals. Responsible for training and developing 4 interns. Made
headquarter calls and presentations to Albertsons So Cal, and additional CPG accounts. Analyzed and mined data
through Microsoft Access creating top line reports that capture key insights. Created schematics in Microsoft Apollo
for clients on an as needed basis.
 Created quarterly and yearly in-depth analysis of the current account status to provide product
recommendations
 Attained and maintained category captaincy for Morans Ground Beef at Albertsons So Cal for 3 years
 Acted as the liaison to the Albertsons So Cal Headquarter team by communicating and relaying category
insights and recommendations
 Built strong client base including See’s Candies, Romero’s Tortillas & Mission Tortillas which contributed

3. A L L I S O N H A U G E N P A G E 3
+33% sales growth to the company in 2004
 On sight category manager for all Albertsons test sets
EDUCATION
Bachelor of Arts, Business Management – Concordia University, Irvine, California, 2001
SKILLS
 CAS – trade management system
 IBM – CTP – trade management system
 Qlikview reporting
 Microsoft Apollo
 Microsoft Access
 JDA Space Planning
 IRI
NOTABLE
Recipient of the 2015 DANONE STAR award – awarded to individuals who exceed company expectations
and have business results that are above. Six recipients per year out of 500 in the sales organization are
recognized with this award