1. DDAVIDAVID A RA REEDEED 8710 W H8710 W HILLSBOROUGHILLSBOROUGH AAVEVE 106 T106 TAMPAAMPA FL 33615FL 33615
 TAMPA FL  (813) 382-5682  DAVID@ZEBRA3INVESTMENTS.COM  HTTP://LINKEDIN.COM/IN/DAVIDREEDTAMPAZ3
 VICE PRESIDENT  CONSULTANT GENERAL MANAGER SALES CHAMPION
QQUALIFICATIONSUALIFICATIONS PPROFILEROFILE
Accomplished innovation and data-driven management executive with proven record of providing high-performance
strategic leadership in sales, customer service, operations management, and business development in venture capital,
business solutions, hospitality, training, and CPG industries. Detail-oriented and methodical, data insights driver with
critical thinking to address work issues under stressful work conditions. Well-organized with multitasking and
prioritization skills that optimize resources to achieve outstanding results. Decisive leadership, strong people
management, and exceptional interpersonal communication skills that inspire confidence and forge teamwork with
colleagues across diverse functions and ethnicities. Business Development and Elite Team Building Expert
KKEYEY EEXPERTISEXPERTISE
• Business Strategy &
Execution
• Marketing & Sales (Trad. &
Online)
• Business and Talent
Development
• B2B/B2C Sales Management
• Multiple Account
Management
• Customer Service
Engagement
• Fiscal & Budget Management
• Relationships, Partnership
(Customers, Public, &
Suppliers)
• Profitability Health /
Analytics
• Multiple Project Management
• Recruiting / On-Boarding
• Sourcing,
Networking/Licensing
• Transformative Change
• Performance Metrics
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
President, ZEBRA 3 BUSINESS PERFORMANCE CONSULTING  TAMPA BAY FL 2015 – Present
Responsible for Turn-around and ramped up companies invested in by collaborating Venture
Capital Groups. Led associates and investors in Business Consulting (Sales Expertise), Virtual
Office, Internet Loyalty Technology, Consumer Packaged Goods, and Leadership / Team
Development / Company Culture. Close rates from 10%to 77%.
• Averaged +27% annual sales increases for 13 clients. Drove innovation and professional
execution for US Bank, Excellerant, Nimblefish, Texas A&M University, Medi-Site, Distinctive
Brands, Belle Chevre, Outsite Networks, and more.
Vice President, INSTREAM  BOSTON, MA 2014 – 2015
Responsible for selling new industry and customers receipt and digital marketing.
• Implemented new culture, metrics, and habits. Sold $5M or +20% in 3 months. Led team to
+15% revenue.
Vice President, RENWOOD MILLS/ MIDSTATE MILLS  NEWTON, NC 2009 – 2014
Added 20% in new business, implemented new metrics, increased existing customers by 15%, led
team and customers through vetting investors and acquisition. Improved shipping fulfillment by
+50%, profits +13%.
VP, Executive Director - New Business Development, CATALINA MARKETING  TAMPA, FL 2006 –
2009
Responsible for securing new accounts, new channels & lead innovation initiatives.
• Implemented new solutions & channels using retail shopper behavior database to target incentives
and influence shopping behavior. Added 2 largest retailers and business accounting for +30%
revenue.
VP, Executive Director, Business & Category Development, COTT BEVERAGES  TAMPA,
FL/CLEARSOURCE 1998 – 2005
Implemented initiatives that delivered results 2 times category and 6 times industry growth for the
largest retailer of brand beverage with over $500M in sales. Developed 4 Regional Field Managers.
Led 10 managers as direct reports.
• Doubled volume and took market share from 7% to 33% in 2.5 years. Assembled and ran
growing Alternate Channels U.S. ($210M) by +33%. Surged growth (from 9% to 15%) in first
two months.
• Created leading edge Insights group. Led new customer development for Target, Publix, Ahold,
and Albertson’s.

2. • Led Cott from $175 to $250M in Sales in 2 years. Developed new alternate channels for U.S.
branded products.
• Transitioned and grew by +33% year three. Managed 5 sales people delivering 50% of company
profits.
• Lifted shares from 5% to 25% in 2003 in Southeast customers. Grew revenues +14% and profit +
9%.
Additional Relevant Experience
Unit Manager, Food Division, PROCTER & GAMBLE  ST. LOUIS, MO. +20% Sales increases
annually.
Branch Manager, COCA COLA ENTERPRISES,  ST. LOUIS, MO. Drove revenue+13%, reduced turnover
70%, Profits +45%
Midwest Region Manager, RUSSELL STOVER & WHITMAN’S  KANSAS CITY, MO. Doubled Sales
Dollars.
Vice President & National Sales Manager, SQUARESHOOTER CANDY KANSAS CITY, MO. Doubled
Sales Dollars.
Sales Manager, Food Service Division, NABISCO FOODS GROUP  TN, AR, MS. Tripled Sales in 4
years.
EEDUCATIONDUCATION & C& CREDENTIALSREDENTIALS
E.M.B.A., UNIVERSITY OF NOTRE DAME  South Bend, IN
B.A. in Business & Economics, WESTMINSTER COLLEGE  Fulton, MO