Taxi Top Advertisement service launched by Bandira Addis Map Entertainment PLC. Our main web services are given through our portals: www.AddisMap.com , www.map.et and our newest www.taxi.map.et
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Currently the population of Addis Ababa has increased more than 3.4 million people
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Blue and white minibus taxis serve more than 100,000 people per day in Addis Ababa alone
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These taxis are assisted by city buses and the new light rail
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There are more than 6,000 registered blue and white mini bus taxis in Addis Ababa
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Classified into 5 major zones (Bole, Saris, Asko, Tor Hailoch and Megenagna)
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BAME has signed a three years working contract with 11 of the associations
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With registered number of 5,824 taxis serving 273 routes daily
Introduction and Background
“Explore new audiences, take your brand to another height.” BAME
3. “Explore new audiences, take your brand to another height.”
l Create brand awareness to ensure the advertiser's product gets the best visibility possible
l Build the brand by defining the business and creating value to consumers by encompassing all things that
consumers know, feel, and experience about the business in its entirety.
l Increase sales by creating strong relationship and knowledge between the brand and the consumer
l Building brand loyalty
Objectives
“Explore new audiences, take your brand to another height.” BAME
4. l Design, print and plastering of 120 cm wide and 30 cm high graphic advertisement stickers
l Selection of routes and assigning field supervisors
l Daily supervision of the billboards against service route, quality and neatness
l Renewal of outdated advertisements
l Checking damaged stickers and boards and replacing when deemed necessary
“Explore new audiences, take your brand to another height.”
Project Mechanics
“Explore new audiences, take your brand to another height.” BAME
5. “Explore new audiences, take your brand to another height.”
“Explore new audiences, take your brand to another height.” BAME
6. Addis Ababa Sub cities by Population
“Explore new audiences, take your brand to another height.” BAME
7. “Explore new audiences, take your brand to another height.”
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Created the first online map based business directory
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Major producer of digital and thematic maps with Amharic translations
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Has been developing Route to Market Maps and applications
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Producing high-quality sticker printed t-shirts
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Multimedia (Commercial) productions
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Brand activations and promotional events
Company Background
“Explore new audiences, take your brand to another height.” BAME