The first ever “APPoSHOW Trade Show” The concept of the Trade Show requires an Exhibitor(s) to own an App and to publicly display from a hotel Room called the APPoSHOW. The APPoSHOW is powered by the Millennials
The new type of Trade show will offer businesses a captive audience of like-minded prospects. Attendees are looking for new products and services, and are also looking to learn new ideas and approaches.
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
The first ever “APPoSHOW Trade Show” The concept of the Trade Show requires an Exhibitor(s) to own an App and to publicly display from a hotel Room called the APPoSHOW. The APPoSHOW is powered by the Millennials
The new type of Trade show will offer businesses a captive audience of like-minded prospects. Attendees are looking for new products and services, and are also looking to learn new ideas and approaches.
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
Preparing Youth of Today for the Workforce of 2030Michael Horwitz
How we can prepare the youth of today to be leaders of tomorrow: A model to measure youth development programs that contribute to leadership development
This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.
MOBILINK EXPLAINS THE NEW BRAND AS A MEANS OF COMING TOGETHER AS “BEING ONE.”
They talk about the big idea offering a better day to the customers through their services which is what led them to coming up with the concept of Har Dil Har Din. “As an outcome of ‘Being One,’ our brand benefit aims at offering ‘a better every day’. As far as the red color is concerned, it is very prominent and should outstand among others. Their new website www.mobilinkgsm.com gives a very clean look and is well categorized. The objective is to become a youthful brand. That’s why the clean, fresh and youthful look which does not mean that we have done away from cultural values. You will see all Urdu communication of this campaign in the rural side.
WHY RED?
The color red, so synonymous with Jazz has been carried forward to add continuity to the transition. On top of that, it is vibrant, youthful and makes the brand stand out in the cluttered market.
MOBILINK PORTFOLIO
BRAND PORTFOLIO:
Mobilink had already launched a total of 7 brands within its JAZZ portfolio alone. Jazz which was already a sub brand within the Mobilink portfolio had consumer segment brands like Octane and Jazz easy, jazz budget, jazz one and jazz jazba.
FLANKER:
Attack the market competitor’s flank. Jazz one, jazz budget are two packages who are the flanker of Mobilink and attacking the other competitors.
CASH COW:
• Jazz Ladies First
• Mobilink Indigo
Jazz Ladies First and Indigo is in cash cow because these two packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment.
LOW END ENTRY LEVEL:
At low level entry level is jazz one, jazz budget, jazz jazba because it is not much expensive to use or change the package from existing package. At the moment when customer purchase sim these 3 packages are be default activated on sim. After the satisfaction on these packages customer may purchase a high price package or may be convert to postpaid.
HIGH END ENTRY LEVEL:
Mobilink Indigo at high entry level because it has to be charged high when getting a new number of postpaid customer needs to pay security deposit to get the new sim of postpaid connection.
BRAND HIERARCHY
CORPORATE BRAND:
Mobilink is the corporate brand.
FAMILY BRAND:
All packages lying under the umbrella of Mobilink is family brand of mobilink.
INDIVIDUAL BRAND
Prepaid and postpaid are the individual brands of mobilink.
MODIFIER BRAND
It comprises under the each individual brands because each package identifies with its own modifier or you may say name. Like Mobilink Indigo, Mobilink jazz jazba etc.
Preparing Youth of Today for the Workforce of 2030Michael Horwitz
How we can prepare the youth of today to be leaders of tomorrow: A model to measure youth development programs that contribute to leadership development
This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.
MOBILINK EXPLAINS THE NEW BRAND AS A MEANS OF COMING TOGETHER AS “BEING ONE.”
They talk about the big idea offering a better day to the customers through their services which is what led them to coming up with the concept of Har Dil Har Din. “As an outcome of ‘Being One,’ our brand benefit aims at offering ‘a better every day’. As far as the red color is concerned, it is very prominent and should outstand among others. Their new website www.mobilinkgsm.com gives a very clean look and is well categorized. The objective is to become a youthful brand. That’s why the clean, fresh and youthful look which does not mean that we have done away from cultural values. You will see all Urdu communication of this campaign in the rural side.
WHY RED?
The color red, so synonymous with Jazz has been carried forward to add continuity to the transition. On top of that, it is vibrant, youthful and makes the brand stand out in the cluttered market.
MOBILINK PORTFOLIO
BRAND PORTFOLIO:
Mobilink had already launched a total of 7 brands within its JAZZ portfolio alone. Jazz which was already a sub brand within the Mobilink portfolio had consumer segment brands like Octane and Jazz easy, jazz budget, jazz one and jazz jazba.
FLANKER:
Attack the market competitor’s flank. Jazz one, jazz budget are two packages who are the flanker of Mobilink and attacking the other competitors.
CASH COW:
• Jazz Ladies First
• Mobilink Indigo
Jazz Ladies First and Indigo is in cash cow because these two packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment.
LOW END ENTRY LEVEL:
At low level entry level is jazz one, jazz budget, jazz jazba because it is not much expensive to use or change the package from existing package. At the moment when customer purchase sim these 3 packages are be default activated on sim. After the satisfaction on these packages customer may purchase a high price package or may be convert to postpaid.
HIGH END ENTRY LEVEL:
Mobilink Indigo at high entry level because it has to be charged high when getting a new number of postpaid customer needs to pay security deposit to get the new sim of postpaid connection.
BRAND HIERARCHY
CORPORATE BRAND:
Mobilink is the corporate brand.
FAMILY BRAND:
All packages lying under the umbrella of Mobilink is family brand of mobilink.
INDIVIDUAL BRAND
Prepaid and postpaid are the individual brands of mobilink.
MODIFIER BRAND
It comprises under the each individual brands because each package identifies with its own modifier or you may say name. Like Mobilink Indigo, Mobilink jazz jazba etc.
A multi-stakeholder workshop on Responsible Tourism and Human Rights in Myanmar was held in Naypyidaw from 30 September to 2 October by the Myanmar Centre for Responsible Business and the Hanns Seidel Foundation.
Carat presentation from Stuart Bell, Operations Director at Carat, Edinburgh. Presented at #PPAScotland's quarterly member meeting, in conjunction with the IPA.
2. Success is not an end. It’s a new beginning! First phones Landline Early Mobile Handsets New generation mobiles
3. Change in Technology gives us the best! First computer Old Desktops New Desktops Latest Desktops
4. Products Evolve to make our life easier! First car Car New cars Latest Car Models
5. Excitement continues as new models get launched! Mobiles of new generation Latest Laptops Next generation cars IPADs Keeping up with trends even we are changing!
Or this example: The top are true classifieds; in the bottom this new motorcicle twist them all. Ag ency : Lebre Comunicação A dvertiser: Ceará Motors
Another one from the same air flight company: “ At this time of the year, even the day by day kindnesses reminds us of Christmas” Agency: DM9DDB Advertiser: TAM
Another one from the same air flight company: “ At this time of the year, even the day by day kindnesses reminds us of Christmas” Agency: DM9DDB Advertiser: TAM