2. Visibility
Today’s myriad of media options
seems to grow every day. A good
medium for one product or business
may be a poor choice for another.
The best way to reach your target
market is to advertise where they
have the highest probability of
seeing or hearing it. InfoMaps
allows customers to cross-promote
services using multiple touch points
across different forms of media to
effectively reach their customers.
Relevance
As tempting as it is to try reaching
as many consumers as possible,
most local businesses don't have the
resources to be targeting everyone.
They need to be more precise with
their communications, getting the
right message to the right people at
the right time. InfoMaps is uniquely
aligned with your immediate location
or locations. Our Map placement is
strategically based on your town or
village location. We think regionally,
but act locally.
Scalability
Before Facebook and Google, and
even before CompuServe, there was
RS Walters Advertising. We have
been supporting brands since 1984
and growing those brands through
DestinationCapeCod.com since the
90’s. While technology, devices and
media continue to evolve, our digital
approach to InfoMaps still stands
strong. InfoMaps gives you instant
scalability by giving you Local,
Regional and Mobile Access to your
advertising audience.
Make it Count
Every dollar counts when it comes to your advertising budget. Now, more than ever, it is important to make sure your
advertising is seen– By the right people, in the right places, at the right time. The best way to do that is by defining
your target market. Make it count with InfoMaps.
InfoMaps is a unique regional marketing product line that is beneficial to local chambers, visitor centers and
advertising customers. The InfoMaps product line consists of InfoMaps, InfoBoards, InfoLights and
DestinationCapeCod.com. These valuable products showcase local points of interest such as restaurants, hotels,
amusement parks and other attractions to visitors of a community. InfoMaps provides local and regional businesses the
opportunity to advertise directly to this elusive tourism market, utilizing a multi-tiered approach at a fraction of the
cost of traditional advertising.
3. InfoMaps Reach
Regional
The regional play in the InfoMaps product suite are
InfoBoards. These large, highly visible boards offer
visitors and tourists a map of the region with points of
interest highlighted. Also included are suggestions on
accommodations, attractions and restaurants in the area.
Local
InfoMaps are the perfect advertising vehicle to reach
local areas. These pocket-sized maps are placed in
multiple local businesses and destinations as well as
accompanying the InfoBoard locations. Each InfoMaps
location is maintained and filled by our local distributor
or an RSW staff member throughout the year.
Transportation to the Islands
and P-Town
Exposure to InfoMaps is significant, easily surpassing
3,000,000 annually on the seasonal and high-speed ferry.
Each passenger purchasing tickets has access to the
pocket-sized, 4-color map at all ticket windows. They are
also readily available in brochure holders on the ferries.
InfoMaps Traffic
Foot Traffic
Advertising with InfoMaps provides our customers with
the unique ability to convert those millions of Cape Cod
visitors and tourists exposed to our advertisements into
physical, revenue generating "walk in" customers.
Web Traffic
DestinationCapeCod.com boasts over 100,000 unique
visitors annually, offering another advantage to
our customers, FOR FREE! InfoMaps customers are
automatically included as attractions on the site to drive
both online and physical traffic to advertising customers.
We offer premium services to generate additional traffic.
Social Traffic
Our customers benefit from our ongoing and evolving
use of social media. InfoMaps leverages high traffic,
web communication tools such as FaceBook and Twitter.
This season we'll continue to provide focus, guidance
and engagement support, while expanding our social
media reach to include other key social media platforms
(TripAdvisor, Instagram, Yelp, Pinterest, etc), as well.
S
N
W E
Cape Cod Bay
Nantucket Sound
Buzzards
Bay
Plymouth
Sandwich
Mashpee
Bourne
Falmouth
Woods Hole
Vineyard Haven
Edgartown
Oak Bluffs
Martha’s Vineyard
Nantucket
Hyannis
Yarmouth
Dennis
Harwich
Brewster
Orleans
Eastham
Truro
Wellfleet
Chatham
Provincetown Points of Presence
Targeting Over 5 Million
Travelers & Passengers
Annually
• Cape Cod Mall: The Cape & Islands only
indoor, regional shopper center.
• 19 Local & Regional Chambers of
Commerce
• Over 200 Direct Advertising Partner
Locations
• Over 1,400 Best Read Guide locations
from Provincetown to Plymouth
• New Rte 6 Info Booth: The Route
123 Burger King is Cape Cod’s only
restaurant & rest stop directly on the
highway with over 2.5 million visitors
annually.
• Distribution Partners:
Cape Air, Hy-Line Cruises and
The Steamship Authority
