This document summarizes Yebo Transit Media, a South African transit advertising agency that connects brands to mass market consumers. It offers various cost-effective advertising solutions on screens installed in taxis, reaching over 19.5 million commuters monthly. The agency has over 100 screens nationally and provides classical ads, informercials, poster ads, and text tickers. Its technology reliably broadcasts ads to commuters for many hours each day.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
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During the summer of 2009, I was awarded the opportunity to create, present,and implement various parts of a brand development exercise aimed towards attracting 4-7 and 14-17 audiences within the metropolitan area. In addition, the exercise provided ideas towards creating greater cohesion in programming and addressing visual disparities
During the summer of 2009, I was awarded the opportunity to create, present,and implement various of a brand development exercise aimed towards attracting 4-7 and 14-17 audiences within the metropolitan area. In addition, the exercise provided ideas towards creating greater cohesion in programming and addressing visual disparities
Transit media in India has changed dramatically with more and more innovative things that can be tried on. This kind of media has the reach where no other Out Of Home (OOH) medium has. In a country like India it has many small roads, lanes where it is very difficult to install a still hoarding. This is where transit media comes into picture. Taxi advertising has played a major role in transit advertising as it goes to housing societies, office premises, airports, narrow lanes and when parked act as a mini hoarding. Transit media can also be done route wise like branding on the city buses which has a particular route, for example if there is a retail outlet and has its target audience in a particular area then this can be a good option for them; similarly trains, metros can also be used for higher visibility. To get higher impressions it also depends on how the creativity or the design is of the particular product. The branding also play an important role. AB9 Media has a vast experience and study in transit media, request you to kindly go through the presentation for more details.
AB9 Media House of Marketing, Advertising and BrandingAbhinav Gupta
The below points describe us well:
Client Servicing
Media Buying, Media Planning
ATL and BTL activities
Marketing Consultants
Ambient Advertising
Digital Marketing
Website building and hosting
Marketing and Sales consultants
Innovative Printing and execution
PAN India presence
BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (...Maras Panjaitan
With more than 2000 car owners, we are ready to support the favorite brand in Indonesia to advertise with us..
BoomBoomCar makes your campaign go 360. More info @ www.boomboomcar.com
Mai Linh Medicom is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Mediacom is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
The company is distinguished by its largest advertising network, with the absolute coverage in 63 provinces and 4 islands in Vietnam. Our services include car wrap ad, billboards, media production, and integrated media planning.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
During the summer of 2009, I was awarded the opportunity to create, present,and implement various parts of a brand development exercise aimed towards attracting 4-7 and 14-17 audiences within the metropolitan area. In addition, the exercise provided ideas towards creating greater cohesion in programming and addressing visual disparities
During the summer of 2009, I was awarded the opportunity to create, present,and implement various of a brand development exercise aimed towards attracting 4-7 and 14-17 audiences within the metropolitan area. In addition, the exercise provided ideas towards creating greater cohesion in programming and addressing visual disparities
Transit media in India has changed dramatically with more and more innovative things that can be tried on. This kind of media has the reach where no other Out Of Home (OOH) medium has. In a country like India it has many small roads, lanes where it is very difficult to install a still hoarding. This is where transit media comes into picture. Taxi advertising has played a major role in transit advertising as it goes to housing societies, office premises, airports, narrow lanes and when parked act as a mini hoarding. Transit media can also be done route wise like branding on the city buses which has a particular route, for example if there is a retail outlet and has its target audience in a particular area then this can be a good option for them; similarly trains, metros can also be used for higher visibility. To get higher impressions it also depends on how the creativity or the design is of the particular product. The branding also play an important role. AB9 Media has a vast experience and study in transit media, request you to kindly go through the presentation for more details.
AB9 Media House of Marketing, Advertising and BrandingAbhinav Gupta
The below points describe us well:
Client Servicing
Media Buying, Media Planning
ATL and BTL activities
Marketing Consultants
Ambient Advertising
Digital Marketing
Website building and hosting
Marketing and Sales consultants
Innovative Printing and execution
PAN India presence
BoomBoomCar Media - Active* OOH Media; induce Community buzz and Activation (...Maras Panjaitan
With more than 2000 car owners, we are ready to support the favorite brand in Indonesia to advertise with us..
BoomBoomCar makes your campaign go 360. More info @ www.boomboomcar.com
Mai Linh Medicom is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Mediacom is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
The company is distinguished by its largest advertising network, with the absolute coverage in 63 provinces and 4 islands in Vietnam. Our services include car wrap ad, billboards, media production, and integrated media planning.
Staffbus allows users to book buses for their daily commute to work for a simple monthly, weekly or daily subscription. We allow bus owners to register their buses on our platform and we find passengers to ride daily from the easy clicks of buttons on their mobile phones and devices. With this, users ride daily in clean, comfortable and roadworthy buses for a wholesome user experience while we share revenue with the bus owners.
Mobile advertising and marketing solutions provided by Sarmady.
These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development
A multi-stakeholder workshop on Responsible Tourism and Human Rights in Myanmar was held in Naypyidaw from 30 September to 2 October by the Myanmar Centre for Responsible Business and the Hanns Seidel Foundation.
Commoot is the Outdoor Media Advertising Platform that Provides Smart OOH Data. Marissa Ryan
Commoot turns the unused space on truck trailers into billboards and utilizes machine learning technology to create a better out of home advertising experience for brands.
Fast Track Moving Media presents our 2009 Media Kit. You will see our capabilities, pictures of our past campaigns and valuable testimonials fromour past clients.
Checkout Abandonment - CRO School by Mailmodosaba771143
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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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Key Takeaways:
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Yebo tv media kit
1. Connecting Brands To The Mass Market
Taxis | Buses
R137 Billion
Combined Monthly
Household Income
Reach & Connect With 19.5 Million
Economically Active Commuters…
Reach & Connect With 19.5 Million
Economically Active Commuters…
2. Taxis | Buses
Who We Are
Yebo Transit Media is South Africa’s leading transit advertising agency with over 100 screens deployed nationally. The
advertising agency is a partnership between Nanitrans, an OOH advertising company with over 8 years experience and Adclick
Africa, a diversified media company. The two companies have a combined experience of 12 years in the OOH and digital
advertising industries.
We offer various cost-effective advertising solutions that target economically active public commuters. Our personnel consists of
skilled and experienced professionals in both traditional as well digital marketing.
Our operational strategy is derived from understanding the mass market landscape and the principles that underpin result-
oriented marketing.
Our mission is to deliver value to our clients through optimised campaigns that target the mass market. Our strength lies in our
ability to create customised solutions that match the exact specifications of our clients’ campaign requirements and expectations.
Connecting Brands
To The Mass Market
3. Taxis | Buses
Our Solutions
We enable brands to reach and communicate effectively with the lucrative mass market of commuters through innovative and
cost-effective advertising solutions. Our reliable and robust system was developed, tested and fine tune for performance over a
period of 8 years! Below are the ad formats that brands can run:
1a: Classical Ads
Standard 30 sec advert which occupy the biggest section of screen.
Max 20 adverts per 30 min loop. Any video format accepted but HD
preferred.
1b: Informercials
2 minute “show and tell” adverts. Same video format.
2: Poster Ads
Static ads on the left side of the screen. Rotate every 15 sec.
1000 x 350 pixels
3: Text Ticker
Suitable for real time downloads, breaking news and advertising
messages. Each message scrolls in approximately 15 sec. Any
text format accepted.
*Screenshot of a Yebo Transit Media TV Screen
Connecting Brands
To The Mass Market
4. Taxis | Buses
Benefits Of Transit Advertising
High ad recall:
Transit ads are memorable. Recall of transit advertising is three times that of print ads, and nearly twice that of
TV. This inevitably leads to a high return on investment for brands.
Screens are always on:
Once the driver switches on the ignition, the TV screens come live and ads start to run. The environment in the
taxis is very engaging as commuters are entertained and informed by the content played. Additionally, transit ads
can't be fast-forwarded or skipped and commuters thus see them whenever they catch a ride.
Cost-effective and simple to execute.
Transit advertising typically costs much less per impression in comparison to television, radio, newspaper or
billboard rates.
Unparalled mass market reach:
Transit ads reach hundreds of thousands of commuters on a daily basis. These constitute the majority of lower
LSM consumers who have a huge combined purchasing power. Their combined household income is R137 billion.
The Geolocation targeting option enhances campaign effectiveness.
Connecting Brands
To The Mass Market
5. Taxis | Buses
Transit
Market
19.5 Million
# of commuters
who use taxis,
buses & trains daily
R137 Billion/
Month
Combined
commuters’ HH
income
75%
Audience in the
LSM 4-7 who are
commuters
2.5 Hrs/ day
Duration most
commuters spend
in a taxi
82%
# of commuters
who make daily
purchases
240 000
# of public taxis
on South African
roads
Breakdown Of The Market
*Brands can reach hundreds of thousands of
engaged commuters daily.
Source: The Marketing Site
Connecting Brands
To The Mass Market
6. Taxis | Buses
Distribution Of Our Screens
*We have the highest number of transit media TV screens in South Africa
60
20
Gauteng
Eastern Cape (PE & East London)
20
Durban & PMB
120 North West: Coming Soon
Reach: 199,680 Commuters/ month
Connecting Brands
To The Mass Market
Reach: 66,560 Commuters/ month
Reach: 66,560 Commuters/ month
Cape Town: Coming Soon60
7. Taxis | Buses
Our Technology
Our ad serving technology is robust, stable and reliable having taken 8 Years of research & development to test and fine tune.
We currently have 100 operational screens in taxis on SA roads nationally. However, we are constantly adding the number of
screens as part of our expansion & aggressive growth. Each taxi is tracked and monitored to ensure ads are playing.
How our ads are served:
Ads are broadcasted via our
control room with hi-tech
equipment & software.
Ads are transmitted
to taxis via Servers &
3G equipment @
MTN (JHB).
Adverts displayed on
screens in taxis
Each screen broadcasts in 30 minute cycles (avg taxi trip +/- 30 to 40 min – to work and back)
Taxis operates for an effective 10 hours daily – therefore 20 half hour (30 min) cycles are broadcast daily per screen / taxi
Each screen handles a maximum of 60 x 30 second video ads, 120 x 15 second poster / static ads, and 120 x 15 second text ticker
ads, per each 30 minute cycle
Total ads displayed per screen/ day: 1,200 video ads, 2,400 poster and& text ticker ads per day per screen / taxi
Connecting Brands
To The Mass Market
8. Taxis | Buses
Campaigns
Brands can run all types of campaigns that include building brand awareness and performance related advertisements.
However our solution is also effective for community messaging campaigns like:
General crime & violence prevention campaign, which will be assisted, supported and improved significantly by the
on-board camera system in each vehicle !
Violence Against Women campaign
Save water/ electricity
Child Safety drive. Our screens have on-board cameras that capture the passengers in a taxi every five minutes.
Missing children have been previously found this way.
The Arrive Alive Campaign: Each commuter can now play an active role in reporting, in real time, interactively Taxi
Driver behaviour and quality, towards improving road use and saving lives !
Connecting Brands
To The Mass Market
9. Taxis | Buses
Reporting
We supply our clients with in depth campaign performance reports at agreed timeframes
or on demand. Our typical report covers the following items for each geolocation targeted
by a campaign:
Vehicle operating hours.
Distance covered.
People reached.
Number of times poster advert was screened.
Number of times video advert was screened.
Interactive satellite picture of routes covered.
Connecting Brands
To The Mass Market
10. Taxis | Buses
We have a strong working relationship with the South African National Taxi Council
as well with all the regional taxi associations.
This simplifies the rolling out of our infrastructure in taxis throughout South Africa
as well as the monitoring and management of our service.
Relationships
Connecting Brands
To The Mass Market
12. Taxis | Buses
Testimonials
“Yebo Transit Media has made a huge difference in our sales.Our exposure was increased hugely and
the amount of leads we use to get tripled in the last 2 months! Cloud 9 Properties is situated in Centurion,
Pretoria. Our main advertising has always been on the internet and street advertising, but we seemed to
miss a huge part of our market.” - L. Jansen van Vuuren (Co-owner of Cloud 9 Properties)
“Right from the start, Yebo Transit Media impressed us with their efficient, professional manner, an
approach that not only inspired confidence but generated the results we were looking for.” – Hennie
Vorster (Regional Project Manager, Gauteng, Damelin Randburg
“This is just a short thank you note for introducing us to Yebo Transit Media. I must admit that I had my
doubts in the beginning, but was very impressed after I received you first very detailed report of the route
network and amount of times our poster ad was screened. I have just finished analysing my July sales
figures and I can definitely see a growth in our sales at the offices surrounding your cover area.” – Shaun
Smeda, Sales & Marketing Manager, Intercape
Connecting Brands
To The Mass Market
13. Taxis | Buses
Booking A Camapign
Whether you are a media agency or a direct client, when you get in touch with us about your advertising enquiry, we’ll
generally start the process by asking you a series of questions, which might look something like the below:
What do you want to achieve with this campaign?
What markets are you looking to reach?
What is your advertising budget?
What is the timing of your campaign?
Are you using other media?
What is the style of your creative?
Is there any other important information we should know?
Once we have gathered the above information, we will put together a detailed proposal that addresses your objectives.
All of our proposals are backed with research to prove the effectiveness of our media within your advertising campaign.
To find out more or to make a booking enquiry, contact us now
Connecting Brands
To The Mass Market
14. Taxis | Buses
For Further Discussions:
O11 704 2641
info@adclickafrica.com
Connecting Brands
To The Mass Market