Mai Linh Medicom is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Mediacom is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
The company is distinguished by its largest advertising network, with the absolute coverage in 63 provinces and 4 islands in Vietnam. Our services include car wrap ad, billboards, media production, and integrated media planning.
WISDOM AGENCY is a strategy agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With a combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
WISDOM AGENCY is a strategy agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With a combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
TNS has over 10 years of dedicated healthcare research and consulting in Vietnam
From developing strong brands, positioning, market demand / supply and developing overall strategy and product maximisation, TNS Vietnam works closely with TNS Consult as well as consulting firms, e.g. BCG, to deliver top level management business issue, lead research-based consulting services
What makes TNS Healthcare Vietnam different?
Global & Regional healthcare sector to provide best practice methodologies
A local healthcare team with extensive pharmaceutical experience and good understanding of culture
Experience across wide range of therapy areas
World leading brand and sales force optimisation tools
Advanced quantitative and qualitative techniques to gain depth of understanding
Focus on delivering actionable and achievable research outputs
ISO accredited – Commitment to best practice quality control
What do we do?
Corporate image
Customer satisfactions (amongst Pharmacies)
Dermatology (e.g. acne, anti-fungus remedies)
Cardio-vascular diseases
Diabetes
Hyperlipidaemia
Medical diagnostic devices (e.g. blood glucose meteor)
Obesity
Oral care
Pain
Gastro-intestinal (e.g. antacids, laxative)
Women’s health (e.g. menopause, feminine wash)
Asthma
Cold & Flu
Sinus
Allergy
Vitamins and minerals
Vaccines (e.g. anti-diarrhoea, cervical cancer)
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
FutureAction —
is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions
We are the part of one of the largest Russian advertising holdings Action Group
Siren-Communication is a Marketing Communications and PR Agency operating from Singapore in the South-East Asian region.
Through our unique proposition of putting brand reputation at the heart of commercial success, we focus on communication to increase brand value.
Our experienced consultants research and develop integrated strategies to ensure your messages are consistent and resonate with stakeholders across relevant channels.
0601011 advertising & trends in on line advertisingSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
TNS has over 10 years of dedicated healthcare research and consulting in Vietnam
From developing strong brands, positioning, market demand / supply and developing overall strategy and product maximisation, TNS Vietnam works closely with TNS Consult as well as consulting firms, e.g. BCG, to deliver top level management business issue, lead research-based consulting services
What makes TNS Healthcare Vietnam different?
Global & Regional healthcare sector to provide best practice methodologies
A local healthcare team with extensive pharmaceutical experience and good understanding of culture
Experience across wide range of therapy areas
World leading brand and sales force optimisation tools
Advanced quantitative and qualitative techniques to gain depth of understanding
Focus on delivering actionable and achievable research outputs
ISO accredited – Commitment to best practice quality control
What do we do?
Corporate image
Customer satisfactions (amongst Pharmacies)
Dermatology (e.g. acne, anti-fungus remedies)
Cardio-vascular diseases
Diabetes
Hyperlipidaemia
Medical diagnostic devices (e.g. blood glucose meteor)
Obesity
Oral care
Pain
Gastro-intestinal (e.g. antacids, laxative)
Women’s health (e.g. menopause, feminine wash)
Asthma
Cold & Flu
Sinus
Allergy
Vitamins and minerals
Vaccines (e.g. anti-diarrhoea, cervical cancer)
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
FutureAction —
is a marketing innovation agency reaching business’ objectives by unique mix of strategy, integrated and digital innovative solutions
We are the part of one of the largest Russian advertising holdings Action Group
Siren-Communication is a Marketing Communications and PR Agency operating from Singapore in the South-East Asian region.
Through our unique proposition of putting brand reputation at the heart of commercial success, we focus on communication to increase brand value.
Our experienced consultants research and develop integrated strategies to ensure your messages are consistent and resonate with stakeholders across relevant channels.
0601011 advertising & trends in on line advertisingSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
Mobile advertising and marketing solutions provided by Sarmady.
These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development
The transportation sector has always been essential to the global economy because it makes it easier for people and things to move around. Transport firms must implement creative advertising tactics to differentiate themselves from the competition and maximize return on investment (ROI) in light of the fierce rivalry and the swift progress of technology. For transport ad agency, this book offers detailed advice on how to optimize return on investment in 2024.
Dragon Trail Interactive is a travel-focused digital marketing and solutions agency, helping clients around the world to reach and engage with affluent Chinese consumers and the Chinese travel industry online. Learn more about the services we provide for both B2B and B2C marketing, including social media, website development, trade engagement, booking and payment solutions, and more.
since the syllabus of M.Com in the Bangalore University, Bangalore, India has changed suddenly to make the commerce pursuant competitive with the M.B.As, the expectations of lecturers have also raised high. quite high indeed! so i thought of putting up a ppt done by my friend on mobile advertisement. hope you will find it useful. thanks!
Commoot is the Outdoor Media Advertising Platform that Provides Smart OOH Data. Marissa Ryan
Commoot turns the unused space on truck trailers into billboards and utilizes machine learning technology to create a better out of home advertising experience for brands.
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Is digital advertising for automobile industry the ultimate stepAtheethBelagode
Hello all. If you are reading this, thank you for making it possible for us to bring out materials related to various industries. It is you who keep us going. I am here today with another amazing industry. So, is digital advertising for the automobile industry the ultimate step to attaining customer nirvana?
Cars have come a long way from a luxury commodity to a necessity. It is a different matter that many luxurious cars are owned by only a few. Nowadays, almost everyone owns a car. With advanced technologies, there is so much that a car can do. Can you sense the competition?
In such a competitive atmosphere, what is it that you can do to stay in the hearts of the customers? Digital Advertising. Let’s look at all about it in detail.
Mai Linh Media is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Media is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
Mai Linh Media is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Mediacom is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
The company is distinguished by its largest advertising network, with the absolute coverage in 63 provinces and 4 islands in Vietnam. Our services include car wrap ad, billboards, media production, and integrated media planning.
Mai Linh Medicom là công ty con của Tập đoàn Mai Linh (MLG) nổi tiếng tại Việt Nam với đội xe taxi và các phương tiện vận tải nội địa khác. Mai Linh Mediacom là công ty truyền thông được thành lập để tối ưu hóa các kênh quảng cáo truyền thống của MLG như bọc xe, biển quảng cáo hoặc di động và nâng cao khả năng sáng tạo bằng cách truyền tải kỹ thuật số hóa.
Công ty nổi bật với mạng lưới quảng cáo lớn nhất, phủ sóng tuyệt đối trên 63 tỉnh thành và 4 đảo ở Việt Nam. Các dịch vụ của chúng tôi bao gồm quảng cáo bọc xe hơi, biển quảng cáo, sản xuất phương tiện truyền thông và lập kế hoạch truyền thông tích hợp.
The Pizza Company's Communication ProposalMinh H. Nguyen
Communications Strategy. This is to reposition a brand to be more suitable for local Vietnam market. The scope is bigger than a normal communications but still doable because the size of the business is not very big.
Sea Queen's Digital Communication Plan SampleMinh H. Nguyen
This sample illustrate the basic process of creating the right brand characteristics and using content strategy to support it. The art direction and copywriting style are not well defined in this sample, but I hope you all already got the idea of how to to it.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with about 20 people but growing fast. We have clients across many sectors including 1. finance, 2. real estate, 3. education, 4. healthcare and counting. Our core services are 1. research, 2. branding, 3. marketing, 4. digital.
Wisdom takes a short break from work to review the development of our industry in Vietnam. Let's see who is making the loudest voice in the marketing world lately.
Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.
Sometimes it's fun to look back at the journey one took. This is for all the Bolton MBA alumni who had been with me to our graduation day It was all the good memories of mine; this is our second anniversary.
Sometimes it's fun to look back at the journey one took. This is for all the Bolton MBA alumni who had been with me to our graduation day. It was all the good memories of mine; our first year end party togethe
Sometimes it's fun to look back at the journey one took. This is for all the Bolton MBA alumni who had been with me to our graduation day It was all the good memories of mine; our trip to Phan Thiet
Sometimes it's fun to look back at the journey one took. This is for all the Bolton MBA alumni who had been with me to our graduation day It was all the good memories of mine; this is our first anniversary
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. 1. Mai Linh Mediacom Overview
2. Human Resources
3. Clients
4. Services
Vehicle Advertising Formats & Quotation
Integrated Campaign & Method
5. Featured Projects
3. MAI LINH CORP OVERVIEW
MAI LINH MEDIACOM OVERVIEW
• BRAND STORY
• VISSION
• MISSION
• STRENGTHS
4. Mai Linh Corp is well-known as the largest vehicle operator in
Vietnam with the coverage in 63 cities, provinces, and 04
islands. Embracing the mission of bringing superior satisfaction
to customers, as well as raising a better quality of life, Mai Linh
constantly pursues a new set of values to complete and
enhance the company services.
That is why, starting from the Taxi company, Mai Linh Corp has
gradually expanded its core business to other related
categories such as car rental, e-bus, tourism and travel
services, etc. After 27 years of continuous development,
nowadays, Mai Linh is a familiar and unreplaced brand name
that follows Vietnamese people to anywhere across the S-
shaped country.
Recently, to respond with the new change in market demands,
Mai Linh Corp also put its focus on technological innovation to
enrich the provided services and create a truly supportive
experience. Mail Linh Mediacom - a media agency that fuses
the traditional vehicle ad methods with the digital advances, is
one of the subsidiaries that was founded for this purpose.
5. ““Mai Linh Mediacom is a media agency
established to utilize the Mai Linh Corp
ecosystem to deliver a better marketing solution
which enhances the traditional advertising
methods such as car wrap, billboard, or mobile
with the power of creativity and innovation in the
digital age.”
6. To stand still is to fall behind cause people always move forward.
In the advertising industry, if singly relying on the fixing spots,
the OOH method may no longer keep up with the audiences'
daily lives. Thus, at Mai Linh Media Com, we have worked toward
a solution that enables traditional billboards catching up with
the speed of dynamic modern behaviors.
Inherited the largest vehicle network in Vietnam, we realize that
a vehicle can be a powerful medium for advertisers. Running
across the length and breadth of the city, especially where the
traffic is high, the vehicle can be treated as an extensive
advertising platform to reach customers from all walks of life.
That is why, with the power of creativity, we reimagine every
possibility of customizing this special platform internally and
externally. From this, we create a flexible solution to help
advertisers connect with every second that people let their
minds run free in street, and reach to where and when cannot be
approached by the digital screen to catch the attention of the
market on the move as well as draw brands closer to 'on the go
audiences'.
Brand Story
7. A marketing powerhouse that fuels the growth of Mai Linh
Corp and partners via strategic and creative consultancy
Vision
Brand awareness and creativity solution to people
on the go in every corner of the country
Mission
8.
9. Mai Linh Corp
Ecosystem
Wide coverage:
63 cities,
provinces &
4 islands
Broad
coverage, high
frequencyMore
affordable
cost
Creative
advertising
solutions
Streamline
online-offline
marketing
activities
10. MAI LINH CORP ECOSYSTEM
Mai Linh is Vietnam's largest vehicle network. Owning a wide range of mobility services,
such as e-bus, coach, etc., Mai Linh and its ecosystem can easily approach any demographic
from upper, middle to lower class, from urban to rural, from businessmen to family groups...
BROAD COVERAGE, HIGH FREQUENCY
Covering a huge amount of ground, providing excellent frequency, and never stopping, the
vehicle is an effective medium to drive the attention of targeted audiences and boost brand
appearance. Besides, vehicle ads also can be considered as a supplement for digital channels
to communicate with people on the go - who are absolutely immune to digital screens.
WIDE COVERAGE: 63 CITIES, PROVINCES & 4 ISLANDS
With absolute coverage across the country, Mai Linh Mediacom can help brands deliver
a consistent message anywhere, any time with a high exposure rate, satisfying a variety
of advertising purposes and budgets.
MORE AFFORDABLE COST
Without an intermediate or the third party, Mai Linh Mediacom provides an optimal cost-effective
solution for brands as it owns the advertising mediums.
STREAMLINE ONLINE-OFFLINE ACTIVITIES
Vehicle ads are highly adaptable with a wide range of formats, from internal to
external, from vehicles warp to digital integration, etc, which help strengthen the
bond between customers and brands via creative approaches as well as navigate
customers from online to offline, and vice versa.
CREATIVE ADVERTISING SOLUTIONS
Mai Linh Mediacom provides a wide range of innovative advertising solutions
that are customized to satisfy every single need of brands and advertisers
11.
12. As a member of the Chartered Institute of Marketing (CIM) - the world's
largest professional marketing association, Mr. Minh Nguyen Hai has more
than 10 years of experience in marketing, specializes in strategic branding
and digital marketing.
Throughout his career, he has undertaken a wide range of national and
international projects from consulting to execution for different fields
such as financial (VIB, NCB, VCBF, VFM, Sun Life), real estate (Phuc
Khang, Thao Dien, An Gia), education (British Council, Apollo), Vietnam
Airlines and others.
Besides, he is also a visiting professor of many universities as well as a
founder of Agency Alliance which includes Mai Linh Mediacom, Wisdom
Agency, Digit Matter, etc.
Managing Director
17. OOH Advertising
VEHICLE ADS BASED PERFORMANCE
Integrated Campaign
• In-vehicle ads
• On-vehicle ads
Vehicles activation
• Vehicles based activation
• Sampling in vehicles
Integrated
• Integrated media planning
• IMC campaign management
Digital marketing
• Digital campaign planning
• Communications campaign integration
Conversion marketing
• O2O campaign planning
• Vehicle ads based performance
marketing performance marketing
BRAND AWARENESS SOLUTIONS
18.
19. 7 SEATER CAR
Size: W112 x H89
Monthly price: 1,800,000 VND/car
4 SEATER CAR
Size: W110 x H85
Monthly price: 1,500,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
20. 7 SEATER CAR
Size: W224 x H89
Monthly price: 3,500,000 VND/car
4 SEATER CAR
Size: W221 x H85
Monthly price: 2,800,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
21. 7 SEATER CAR
Size: W220 x H104
Monthly price: 2,300,000 VND/car
4 SEATER CAR
Size: W180 x H89
Monthly price: 2,000,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
22. Size: W30 x H19
Monthly price: 500,000 VND/seat
The quoted price includes print cost, execution, maintain, report (VAT excluded)
23. Size: W80 x H40
Monthly price: 800,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
24. 7 SEATER CAR
Size: W22 x H40
Monthly price: 500,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
25. 4 SEATER CAR
Size: W27 x H26
Monthly price: 500,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
26. 7 SEATER CAR
Size: W131 x H7
Monthly price: 500,000 VND/car
The quoted price includes print cost, execution, maintain, report (VAT excluded)
4 SEATER CAR
Monthly price: 300,000 VND/car
27. The quoted price includes print cost, execution, maintain, report (VAT excluded)
Size: W149 x H37
Monthly price: 500,000 VND/car
28.
29. Mai Linh Mediacom offers an integrating advertising solution to advertisers so that brands can
directly engage and interact with target audiences to enhance their experience creatively.
Mai Linh Mediacom provides an optimal way to drive targeted audiences from offline to online,
and vice versa to ensure the seamless customer experience throughout attracting, engaging,
and conversion stage. Thus, advertisers can either utilize the Mai Linh Mediacom’s platform to
strengthen the bond between the brand and its community or collect customers’ information
for further activities, such as remarketing, etc.
30.
31. Scan QR code in ads Navigate audiences to
pre-defined landing page
Collect customer
information
• Contact Information (name,
email, mobile number…)
• Personal Information
(Demographic, interest,…)
• Behaviors on landing page
Remarketing through
digital channels
Based on collected
information, using
digital channels to
remarketing and
improve digital ads
performance
32. We provide advertisers and brands detailed reports
to prove the campaign result.
Number of audiences who accessed the
landing page via QR code.
Number of Ad views
Number of audiences who agreed
to fill the form in landing page
Number of people who might see
the vehicles ads in a specific area.
33.
34.
35. Situation
Milo is among the most well-known brands in Vietnam. To attract and trigger
the taxi customer demands at every moment, Milo was looking for a creative
solution and relevant touchpoint that could engage, interact, and bring new
experience for customers during their journey!
Solutions
Milo coordinated with Mai Linh Mediacom to run a testing campaign namely
“Refuel energy on the go”. Not only did this campaign allow advertisers to
promote the brand in-car, but also bring a real-time experience for every
triggering need as the products were directly sold by the driver. At the same
time, the uniquely creative image wrapped outside the car also created a
strong impression and ignited the curiosity of people on the go!
37. Interactive digital ad screen
Seat back advertising format
for promoting brands
In-car sampling products
38. Results
After 3-month-pilot test with a fleet of 30 cabs, an outstanding finding was found
Ø 3700 Milo product units were sold directly inside car
Ø Conversion rate: 13% (equal 28500 consumers)
MILO
• 1613 Cans
• 712 Breakfast Bricks
• 225 Nestle Milks
• % Conversion rate: 9%
Total Nescafe purchase: 1244 cans
% Conversion rate: 4%
39.
40. Situation
Nike React featured a revolutionized cushion technology for
sportswear shoes. The “Choose Go” global concept had been
well established around the world. The task was how to adapt
that concept in Vietnam but still preserve the local relevance.
Solution
“Choose Go” in the Vietnamese sense needed to be shown,
not tell. That was why regardless of how insightful the
message might sound, good celebrity endorsement was still
required plus a little bit of exoticness. We created a campaign
based on the idea of shoes delivered by running celebrities
and free orders to attract the youth’s attention and leveraged
from this big idea to a 2-to-3-month campaign.
Result
6 mil impressions generated
2300 pairs of shoes sold
USD270,000 revenue increment
41. https://www.youtube.com/wat
ch?v=O32wY5s08UQ&t=4s
Highlight
6M digital impressions were generated, with placement in multiple
media channels – on Facebook, Youtube, influencers, online publisher,
hyper local and ad network.
Nike Fanpage page continues to grow in popularity, with over 13,868
fans grew without advertising.
The React Delivery video has been viewed over 2,2M times since its
release in August, making it Nike Vietnam most-viewed videos.
Nike contest and photo booths creating an extraordinary number of
brand impressions with the right audience in a unique, joyful way.
42. Situation
Big C – the Asean leading retainers with 35 supermarkets in Vietnam – has
been in business since 1998. Every year, Big C launches a mega campaign to
celebrate Tet and appreciate loyal customers.
Solution
We understood that Big C was looking for big hit at the end of 2017. Big C is
a part of Vietnamese modern culture, so we decided to make incorporate
the Three-God theme of Tet into the campaign and built an extremely easy
game mechanism to spread the good luck of Tet and viralise Big C game.
Result
The campaign was executed mostly on digital platform plus integrated
activation activities at all the outlets of Big C chain. We built everything
from the microsite to social posts on fanpage.
43. 189,015,034
Impressions
169,184
Social
Engagements
2,082,782
Video Views
649,297
Người dùng mới
1,146,280
Lần chơi
313,743
Người chơi
Tet Campaign Game Session
Result
Here is the gained achievements listing:
• Total of impression is over expectation (approximate 410%). more than 189 million impressions in 3 months
• We built communication activities via ads network, mass publishers and social hot profiles for BigC.
44. Situation
Pocari entered consumer market with the mission to bring refreshing and healthy
Japanese drinks to Vietnam. The product was quite different to competitors’ one,
so they accordingly would need a different brand strategy to stand out from the
marketplace.
Solution
The strategy of Pocari focused on the niche but effective segments by utilising
mostly digital platform and store activation. The brand character was built by a
more matured characteristics and expert-like positioning.
Result
We managed social marketing for the brand and adapted all general brand guide
materials into digital and social content of attraction. There was a variety of
format used to keep the brand up to date with digital trends. We also
contributed with feedback from social platform to sharpen the brand character
during the year.
45. Result
After 1 year of execution to the beginning of 2018, we
have achieved:
• More than 39,000 fan growth
• Total fan interactions were up to 743,971
• 341 posts with 10,453 comments on fanpage
46. Tết tràn trong tim
Situation
Topcake is a newly launched brand in Vietnam, who focused mostly on digital
platform to develop its brand and business.
Solution
One of the key campaigns during the year for Topcake was Tet. We were in
charge of promoting this new brand on social platform and committing traffic
to page.
Scope
Social marketing as key activities, we employed many games and rewarding
schemes to drive traffic to microsite and eventually to store.
Result
Successful execution to introduce Topcake on digital platform
• Click to link game per month: 32,000
• Engagement: 50,000
47. Tết tràn trong tim
Topcake specializes in producing premium packaged confectionery. Focus on freshness, nutrient-richness,
safety and convenience, Topcake is a combination of modern European fresh baking production
technology with over 25 years in the Philippines and over 15 years in Australia.
We created visual products to promote this new brand on social platform and committing traffic to page.
To meet children as target customers and stimulate their taste, we use colorful, playful and youthful hues,
especially pink as the the identity color.
48. Samsung Galaxy S10
Situation
Samsung was launching the Samsung Galaxy S10. With a hole new
design and function, SES – the Samsung Experience Store, wanted
customer to aware about that. Then, attract them to come in and
experience the product in SES.
Solution
We proposed the digital strategy to relieve the pressure on experience
in SES. The strategy was also supported via digital communications.
Scope
Media Planning, Social Content, Online PR
Result
• Total Facebook Reach: 202,348 Reaches
• Total Instagram Reach: 91,243 Reaches
49. Situation
The bank repositioned as friendly and innovative bank. They decided on the new
concept and looked for social strategy that is suitable for younger audience.
Solution
One of the most outstanding achievements with VIB was the creation of “Teddy
Bears” to be friendly but inspired characters for “Completed Dreams” campaign.
Scope
Social & Content & Media
Result
The use of “Teddy Bears” image was so successful that it contributed more than
10.000 leads and increased 10% of sales conversion during that period. We had
been Facebook retainer partner for VIB in 3 years. Under our management, the
fanpage grew up from 60,000 fans to more than 120,000 fans, monthly
contributing 50 – 100 potential sales deals in retail banking.