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Avislease
- 2. Warren Avis 1946 Corporate office in the UK 1960 Zeda Car Rental & Tours Introduction of ‘Wizard’ 1967 1970 1970-1990 Glen Van Heerden 1999 Entry into India Barloworld limited 2005 Zipcar 2013 Largest licensee outside USA HISTORY 1980s
- 3. Transporta tion Car Rental AVIS Access,Assist Venture into Tourism TOTAL PRODUCT CONCEPT http://www.avislease.in/about-us.html
- 4. Highly attractive Moderately Attractive Low Attractiveness Hotels Localites Avislease.in Travelers Events Business Segmentation Table
- 5. High number of Services Offered Low number of Services offered High Geographical presence Low Geographical Presence Avis India Car rental India Clear car rental Orix India IndiaRentACar Positioning Map
- 6. Subsidiaries • AVIS Rent a Car is a subsidiary of Avis Budget Group • Budget Truck rental • Zipcar • Payless Car Rental
- 8. AVISLease Chauffeur Drive Luxury Cars Point 2 Point Re-fueling services Truck Rental Coach Charters Mini leaseSelf drive Avis Assist Avis Access Avis e-Toll Fleet Accident Manageme nt Car Mall - Used Car Sales Product & Services
- 9. Place : • Highest Geographical Presence in the world • Wide range of inventory : Avis purchases on average 21,000 cars per year • Accessible at Airports, Hotels and the world wide web
- 10. Promotion : • Traditional Advertising and Slogans • Avis Derby – Participation in high-profile event sponsorships 1. Nedbank Golf Challenge 2. Women’s World Cup of Golf 3. SA Tennis Open • CSR Programmes – ‘Avis Cares’,Recycling of water • Joint Ventures with British Airways,Lufthansa,Jet Airways,Radisson,Oberoi Hotels,SBI and American Express • Avis Loyalty Programme – ‘Avis First’
- 11. Pricing Strategies: • Dynamic 1. Hourly and Daily 2. Weekly and Monthly 3. e-Toll • Discounts and special packages • Favored pricing for the customers for ventures Avis is associated with
- 12. Strategies to Improve growth in India • Adopt Mainstream Strategy • Improve on their advertising • Geographical penetration in other cities • Venture into the tourism sector
- 13. Thank You
Editor's Notes
- 1946 – Detroit Airport(warren Avis) 1960- Corporate office in the UK 1967-Zeda car rental & tours Bloemfontein,SA 1970- Took adv of innovations by introducing ‘wizard’..Booking Wizard..Automated Reservation system Glen Van heerden-70 to 90 leader under his reign 99- India- designed to provide car rental services to the guests of oberoi and trident chain of hotels