The document outlines a marketing campaign plan for the Nissan Qashqai aimed at young, urban people in Poland. The target group is estimated at 3 million people between ages 25-35. The campaign will use websites, blogs, videos and social media to raise awareness of the Qashqai's spaciousness, comfort and safety for city driving at a reasonable price. Goals are to raise brand awareness to 50% of Poles, achieve 70% positive attitude, and encourage 1% of the target group to purchase.
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
TV are purchased mostly at traditional channels (86%), while ecommerce accounts for 9%, second hand store 5%
Find more at:
http://www.di-onlinesurvey.com/
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
Vietnam retail store landscape is in the modest change, with the number of modern trade stores are on the increase.
This report was made with an intention to summarize the trend of modern trade by categories, by knowing the store numbers of the major players.
TV are purchased mostly at traditional channels (86%), while ecommerce accounts for 9%, second hand store 5%
Find more at:
http://www.di-onlinesurvey.com/
If you are interested in this idea, contact me via vpthaoz@gmail.com for its IMC Plan.
Our team:
Planner: Nguyễn Mai Linh
Copywriter: Vũ Phương Thảo, Vũ Hương Giang
Designer: Vương Huyền Linh
Mai Linh Medicom is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Mediacom is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
The company is distinguished by its largest advertising network, with the absolute coverage in 63 provinces and 4 islands in Vietnam. Our services include car wrap ad, billboards, media production, and integrated media planning.
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docxbudbarber38650
GALACTIC MOTORS COMPANY LIMITED: MARKETING PLAN
Presented by:
Stanley Pierre-Charles
Instructor:
Dr. Karen Mountain
Course:
Marketing management (MKT 500)
Institution:
Strayer University
Date submitted:
Saturday, August 2, 2014
Executive summary
Here comes the answer to all your transport challenges, galactic company has a solution that everyone has been yearning to have. The car is designed with the customer in mind as it satisfies all the needs that one can ever imagine about, the company has arranged a motor show that will present a new product into the market, an event that is a must come for all those lovers of cars, the company is willing to make an exchange of items with the customers who will agree to return all new vehicles purchased from our firm in exchange of the new module. It is a chance for everyone to get to enjoy the new product that comes with additional value; it is a night meant to satisfy all the complaint we have received about the cars that we sold in the previous trading period.
First step: upon receipt of an invitation, there will be description of the details about the event with the theme of the event highlighted, all the procedures of returning the cars will be noted, and the deadlines too indicated. Requirements will also be in the invitation paper where it will be noted that only the cars that have covers less than 100 miles will be accepted
Second step: bring your car to our collection center at the galactic exhibition center one month before the event takes place any working day from eight o’clock to six o’clock. Upon receiving your car, you will be given a voucher that will give you the needed requirement to pick another car on the day of the exhibition
Step three: the event day will be ready before the customers start entering the hall, entertainment will comprise of music with wine as people will be mingling around getting to know each other
Fourth step: guests will have the opportunity to pick out their desired cars that will come in different colors
Final step: after the event all the received vehicle will be transported to our manufacturing base where they will be worked on and all will be upgrade to the new module
Sales forecast
-
Year 1
Year 2
Year 3
Year 5
Sales
$3,00,0000
$3,500,000
$3,600,000
$3,801,500
% Increase
-
10%
12%
16%
Sales/ Monthly
$3000,500
$3500,500
$3700,600
$3900,700
Sales/ Week
$100,500
$110,400
$110,900
$120,400
Sales/ Day
$10,400
$10,630
$10,700
$10,700
Quick Facts for ZIP Code 06515
· Population: 17,402
· Median Age: 31.2
· Median Income: $57,000
· Consumer Spend: $444 MM
· Consumer Spend ($/HH): $67,778
Households by Income
Environmental analysis
Galactic motor limited has its headquarters in Beverly along the super highway on the right side. Zoey Samantha as the chief executive officer is the person in charge overseeing the company’s operations as she has the responsibility of setting company policies, strategies and objectives. She is also responsible of cr.
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow.
In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including:
Business Model Generation: Business Model Canvas + Design ThinkingSiddhant Choudhary
A business model describes the rationale of how an organisation creates, delivers and captures value. This ppt runs you through basics of business model generation.
Coming up with an innovative solution to the risk of bike rides in the country.
The maneuverability of a bike without the fear of falling over, along with the option of sharing a ride with other commuters
If you are interested in this idea, contact me via vpthaoz@gmail.com for its IMC Plan.
Our team:
Planner: Nguyễn Mai Linh
Copywriter: Vũ Phương Thảo, Vũ Hương Giang
Designer: Vương Huyền Linh
Mai Linh Medicom is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Mediacom is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
The company is distinguished by its largest advertising network, with the absolute coverage in 63 provinces and 4 islands in Vietnam. Our services include car wrap ad, billboards, media production, and integrated media planning.
GALACTIC MOTORS COMPANY LIMITED MARKETING PLANPresented.docxbudbarber38650
GALACTIC MOTORS COMPANY LIMITED: MARKETING PLAN
Presented by:
Stanley Pierre-Charles
Instructor:
Dr. Karen Mountain
Course:
Marketing management (MKT 500)
Institution:
Strayer University
Date submitted:
Saturday, August 2, 2014
Executive summary
Here comes the answer to all your transport challenges, galactic company has a solution that everyone has been yearning to have. The car is designed with the customer in mind as it satisfies all the needs that one can ever imagine about, the company has arranged a motor show that will present a new product into the market, an event that is a must come for all those lovers of cars, the company is willing to make an exchange of items with the customers who will agree to return all new vehicles purchased from our firm in exchange of the new module. It is a chance for everyone to get to enjoy the new product that comes with additional value; it is a night meant to satisfy all the complaint we have received about the cars that we sold in the previous trading period.
First step: upon receipt of an invitation, there will be description of the details about the event with the theme of the event highlighted, all the procedures of returning the cars will be noted, and the deadlines too indicated. Requirements will also be in the invitation paper where it will be noted that only the cars that have covers less than 100 miles will be accepted
Second step: bring your car to our collection center at the galactic exhibition center one month before the event takes place any working day from eight o’clock to six o’clock. Upon receiving your car, you will be given a voucher that will give you the needed requirement to pick another car on the day of the exhibition
Step three: the event day will be ready before the customers start entering the hall, entertainment will comprise of music with wine as people will be mingling around getting to know each other
Fourth step: guests will have the opportunity to pick out their desired cars that will come in different colors
Final step: after the event all the received vehicle will be transported to our manufacturing base where they will be worked on and all will be upgrade to the new module
Sales forecast
-
Year 1
Year 2
Year 3
Year 5
Sales
$3,00,0000
$3,500,000
$3,600,000
$3,801,500
% Increase
-
10%
12%
16%
Sales/ Monthly
$3000,500
$3500,500
$3700,600
$3900,700
Sales/ Week
$100,500
$110,400
$110,900
$120,400
Sales/ Day
$10,400
$10,630
$10,700
$10,700
Quick Facts for ZIP Code 06515
· Population: 17,402
· Median Age: 31.2
· Median Income: $57,000
· Consumer Spend: $444 MM
· Consumer Spend ($/HH): $67,778
Households by Income
Environmental analysis
Galactic motor limited has its headquarters in Beverly along the super highway on the right side. Zoey Samantha as the chief executive officer is the person in charge overseeing the company’s operations as she has the responsibility of setting company policies, strategies and objectives. She is also responsible of cr.
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow.
In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including:
Business Model Generation: Business Model Canvas + Design ThinkingSiddhant Choudhary
A business model describes the rationale of how an organisation creates, delivers and captures value. This ppt runs you through basics of business model generation.
Coming up with an innovative solution to the risk of bike rides in the country.
The maneuverability of a bike without the fear of falling over, along with the option of sharing a ride with other commuters
3. Mission Our mission is to create successful marketing campaign for our customer to help him sell the product and attract young and dynamic people.
4. Target group First of all, Nissan Qashqai is directed to the middle-aged people who have a driving license. The main target group are young, urban, dynamic people, who expect spaciousness, comfort and safety of driving. Because of his agility and fuel combustion, Nissan Qashqai is the most suitable for people travelling through the “city jungle”.
5. Size of our target group In Poland there are 40 million of people and there are 10 million who are between 25-35, but we estimate that size of our target group equals approximately 3 million people.
6. Why would somebody buy Nissan Qashqai? The major reason why we buy a car is we need a comfortable transport. It can be considered as a work tool as well. People want to travel safely. Nissan Qashqai can guarantee durability, reliability, value for money and good customer service. Also, it is cityproof which is very important for Polish reality.
7. Decision process The product is expensive and exclusive, so the decision making process takes a lot of time. We have to take into consideration features like price, finances, family status and competitors’ prices. We are emotionally attached with the product.
8. Competitors Means of transport Train Car Bus Sport Plane/ helicopter By foot Off road Road
9.
10.
11. Urban design Fun and joy Spaciousness Durability Freedom Fancy MOODBOARD
15. Goals Category Goal Awareness Raising the awareness of Nissan Qashqai among people from the target group, making them more brand-concious Attitude Make people feel brand-loyalty towards Nissan, convince them of all values and features of Nissan Qashqai Behaviour Make people choose Qashqai instead of competetive models and trust the Nissan brand
16. Nissan Qashqai Awareness 50% of Polish population (appr.20 mio people) Positive Attitude 70% of Nissan-concious (10 mio people) Buying Intention 1% of target group (30.000 people)
17. Campaign instruments High Involvement / Thinking Website ++ Blog + Viral ? Video YouTube +++ Banner adds ++ Social Media Sites (Facebook, Twitter) +++
18. Campaign instruments 10-12.2011 1-3.2012 4-6.2012 7-9.2012 Online Website ++ ++ - first official test results ++ ++ Blog + + + + Viral ++ ++ ++( new ways of making people interested ) ++ YouTube Video +++ +++! +++ +++ Social media site +++! ( at the m oment of lau n ching ) +++ +++ +++! ( when people start to ‘forget’ about Qashqai) Email marketing ++ +++ ++ ++ Other instruments Mobile -------------------------------------------------- TV & offline ( car showroom, test drives ) The whole year long, most suitable for target group. (Product needs to be checked before buying) – many events (+special pre-launch conference for journalists with driving test possibility)
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