At this moment, knowledge of structured data and usage is growing more and more. Most marketers now Structured data from rich snippets, but how about the usage of data by the Knowlegde graph.
New ontologies and markup languages are being developed at a high rate. Most SEOs will not be familiar with JSON-LD yet, but this way of marking up data creates completely new opportunities and will make it more easy to work with structured data for the average online marketer. I will take the attendants into a journey starting at the first use of rel=”friend” to the current possibilities and will shine some light on future developments in regards to search technology.
17. W3C SEMANTIC WEB ACTIVITY
“TheSemantic Webis a collaborative movement led by international standards body theWorld Wide Web Consortium(W3C). The standard promotes common data formats on theWorld Wide Web”
18. THE SEMANTIC WEB
Tim Berners-Lee:
“The Semantic Webprovides a common frameworkthat allows data to be shared and reused across application, enterprise, and community boundaries” GOAL: REDEFINE THE WEB
19. WHAT DO YOU NEEDFOR A SEMANTIC WEB?
1.Data
2.Mark up language
3.URLsto share the dataIT’S NOT THAT DIFFICULT!
49. •Extract / infer new relationships:
Disease <-> phenotypes <-> genotypes
•Analyzed diagnoses across patients and publications
•Measuring trust based on social metrics, expertise and past contributions.
USEFULLNESS OF SKELETOMESUPPORT SCIENTIFIC RESEARCH