SEO - Moving the dial #BrightonSEO - September 2016

•Download as PPTX, PDF•

7 likes•7,795 views

Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.

MOVING THE DIAL Brighton SEO – Sept 2016

@BERIANREED #BRIGHTONSEO
YOUR WEBSITE IS ONE IN A
BILLION
Source: https://hostingfacts.com/internet-facts-

@BERIANREED #BRIGHTONSEO
YOUR CONTENT IS ONE IN 2.7
MILLION
2.7 million blog posts are published
every day
Source: https://hostingfacts.com/internet-facts-

@BERIANREED #BRIGHTONSEO
YOU NEED TO BE FOUND
2.9 billion Google searches are made
every day
Source: https://hostingfacts.com/internet-facts-

@BERIANREED #BRIGHTONSEO
SEO IS DEAD?
$79.27 billion by
2020

@BERIANREED #BRIGHTONSEO
2016
There has never been a better time to be
in the SEO industry

@BERIANREED #BRIGHTONSEO
3 REASONS WHY SEO IN 2016
KICKS ASS
1. Huge advances in SEO software
2. Legacy tactics no longer work
3. High quality content is winning

@BERIANREED #BRIGHTONSEO
HOW TO MOVE THE DIAL IN 2016
• Content purge
• Ultimate SEO tool set
• Link building
• Finding new keywords
• eCommerce power tip
• Position 0

@BERIANREED #BRIGHTONSEO
A WINNING SEO STRATEGY FOR
2016
Our 2016 philosophy has been
• Have as few ‘low-quality’ pages as possible
• Use as few legacy SEO techniques as possible

@BERIANREED #BRIGHTONSEO
BASICALLY
You need to stop filling the internet with

@BERIANREED #BRIGHTONSEO
A STORY ABOUT A CUSTOMER
11 days to crawls the
site
100+ URL hops
1.6m URLs

@BERIANREED #BRIGHTONSEO
Low quality
content?
I will find you, and
I will kill you

@BERIANREED #BRIGHTONSEO
THE CONTENT PURGE
• Full crawl of website
• Cross referenced SEO landing pages with GA organic t
• Any pages with <5 visits over a 3 month period were d

@BERIANREED #BRIGHTONSEO
THE CONTENT PURGE
90% of SEO pages were deleted

@BERIANREED #BRIGHTONSEO
BEFORE AND AFTER
1.6m pages over
100+ levels
~300k pages over 12
levels

@BERIANREED #BRIGHTONSEO
RESULTS
1 year of SEO decline
1.3 millions pages
deleted

@BERIANREED #BRIGHTONSEO
RESULTS
4 months of incline

@BERIANREED #BRIGHTONSEO
3 TOOLS TO SMASH SEO

@BERIANREED #BRIGHTONSEO
SEO PROJECT MANAGEMENT

@BERIANREED #BRIGHTONSEO
30 days free SEO Monitor access, using code:
M0v1ngth3d1al

@BERIANREED #BRIGHTONSEO
GET BACK YOUR KEYWORD DATA
30 days free SEO Monitor access, using code:
M0v1ngth3d1al

@BERIANREED #BRIGHTONSEO
THE GOOD OLD DAYS
30 days free SEO Monitor access, using code:
M0v1ngth3d1al
Organic keywords
Revenue and
conversion data at
a keyword level
Build in revenue
projections

@BERIANREED #BRIGHTONSEO
SPLIT TESTING FOR SEO
https://www.distilledodn.com/

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Hey Steve, sorry to
bother you. We are
working on
improving your
websites SEO via link
building

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Hi. You mean links
to my website help
my SEO?

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
They sure do!
Especially links from
other well
established sites.

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Wow. I didn’t know
that. I’ll see what I
can do.

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Great. I’ll just keep
hiding here under the
table.

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Hey. Would a link
on the home page
of the Guardian be
good for SEO?

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Do bears
shit in the
woods?

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO I believe they do.
Here is the CEO’s
email address, just
tell him what you
need.

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Thanks a million
Steve. Leave it with
me.

@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
*silently*
I am a link building
god!

@BERIANREED #BRIGHTONSEO
LINK BUILDING BE LIKE
*silently*
I am a link building
god!

@BERIANREED #BRIGHTONSEO
ECOMMERCE CONTENT TIP

@BERIANREED #BRIGHTONSEO
SPOT THE TRENDS
2017 searches
start in Jan 2016
Burton snowboards 2015
Burton snowboards 2016
Burton snowboards 2017

@BERIANREED #BRIGHTONSEO
BUILD TOMORROWS PAGES TODAY
Home
Snowboards
Burton
2015 2016 2017
Build next years
pages ahead of
competitors to pick
up on early search
trends and claim
rankings

@BERIANREED #BRIGHTONSEO
WE ALL LOVE GOOGLE TRENDS

@BERIANREED #BRIGHTONSEO
RELATED QUERIES = SEO
OPPORTUNITY
There are often
SEO nuggets
hidden in the
related queries

@BERIANREED #BRIGHTONSEO
KEYWORD EXPANDER
http://pureoptimisation.co.uk/keyword-expander/

@BERIANREED #BRIGHTONSEO
SEO KEYWORD EXPANDER TOOLSEO keyword
goodness
Search queries

@BERIANREED #BRIGHTONSEO
WHEN DOES 3RD PLACE BEAT 1ST
PLACE?

@BERIANREED #BRIGHTONSEO
FEATURED SNIPPETS ARE HERE TO
STAY
• Now appear on ~10% of
queries
• 100% increase in the last 12
months
Source: https://moz.com/blog/ranking-zero-seo-for-

@BERIANREED #BRIGHTONSEO
YOU DON’T HAVE TO BE #1 TO GET
THEM
• Only ~1/3 of #1 rankings
have featured snippets
Source: https://moz.com/blog/ranking-zero-seo-for-

@BERIANREED #BRIGHTONSEO
HOW TO GET FEATURED SNIPPETS
• Choose your subject
• Research your questions
• Enrich your key content
• Wait patiently

On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search. Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.

Htaccess Hell - BrightonSEO 2016

Chris Green

If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site. Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong. In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process. Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/

Are you Prepared for Voice Search- BrightonSEO September 2016- Purna Virji

Purna Virji

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage

Branded3

Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”. But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done. The website wasn’t built that way. The client won’t sign that off. That’ll never get past legal. So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done. But best practice is a misnomer anyway. When we say best practice what we really mean is standard practice. If all you ever implement is standard practice that’s all you’ll be. Standard. If you can’t even reach standard your business deserves to fail. Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue. Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact. But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice? I would always overrule an expert if the data says otherwise. If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around. Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t. As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.

BrightonSEO Summer 2021 - The Underrated Value of Internal Links

Natalie Arney

Avoiding a website migration disaster

Jon Earnshaw

This talk is about how to get local links and why you need them in the first place. I will show you how you can use linkbuilding to dominate the local search results. As you probably know local search is growing and is getting more important and this als means local links are getting more important if you want to show for your poducts or services, wether your a local business or much bigger player.

InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...

Myles Anderson

Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero

Darren Shaw

Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results. From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.

Using causal Inference to better understand the search intent

Dateme Tubotamuno

The one about content marketing (Brighton SEO 2021)

RebekahDunne

BrightonSEO Conference: Yext Discussion on Voice Search and Schema

Christian Ward

How to Speak Search Engine. Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.

Creating a Customer Centric Keyword Strategy | SMX East 2015

Casie Gillette

Voice Search: Alexa, Rank My Website #1

Sharon A. Dawson, DTM

Google My Business Posting Strategies

MiShop.local Ltd

How to get your search, brand, PR and social efforts to work together - Steph...

Rise at Seven

The game of search across Amazon, Google and YouTube

Similarweb

BrightonSEO March 2021 | Jon Earnshaw

Pi Datametrics

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

Casie Gillette

BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...

Kayleigh Töyrä

Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.

BrightonSEO - How to create an international blog to boost your SEO

Marcin Chirowski

BrightonSEO 2014 - Localizing SEO Performance

Rob Bucci

Traffic vs conversions how seo & cro can work together

Chloe Fair

brightonSEO - Forget everything you thought you knew about relevancy in digit...

Journey Further

Link building vs link earning - what's the difference ?

Izabela Wisniewska

How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021

Clarissa Filius | Booming

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

Stacey MacNaught

BrightonSeo - ecommerce seo pitfalls by Dave Naylor

Bronco - Full Service Digital Agency

What's hot

How to get local links (and why you need them) - Brighton SEO Pitchbox Summit

Clarissa Filius | Booming

InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...

Myles Anderson

Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero

Darren Shaw

Using causal Inference to better understand the search intent

Dateme Tubotamuno

The one about content marketing (Brighton SEO 2021)

RebekahDunne

BrightonSEO Conference: Yext Discussion on Voice Search and Schema

Christian Ward

Creating a Customer Centric Keyword Strategy | SMX East 2015

Casie Gillette

Voice Search: Alexa, Rank My Website #1

Sharon A. Dawson, DTM

Google My Business Posting Strategies

MiShop.local Ltd

How to get your search, brand, PR and social efforts to work together - Steph...

Rise at Seven

The game of search across Amazon, Google and YouTube

Similarweb

BrightonSEO March 2021 | Jon Earnshaw

Pi Datametrics

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

Casie Gillette

BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...

Kayleigh Töyrä

BrightonSEO - How to create an international blog to boost your SEO

Marcin Chirowski

BrightonSEO 2014 - Localizing SEO Performance

Rob Bucci

Traffic vs conversions how seo & cro can work together

Chloe Fair

brightonSEO - Forget everything you thought you knew about relevancy in digit...

Journey Further

Link building vs link earning - what's the difference ?

Izabela Wisniewska

How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021

Clarissa Filius | Booming

What's hot (20)

How to get local links (and why you need them) - Brighton SEO Pitchbox Summit

InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...

Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero

Using causal Inference to better understand the search intent

The one about content marketing (Brighton SEO 2021)

BrightonSEO Conference: Yext Discussion on Voice Search and Schema

Creating a Customer Centric Keyword Strategy | SMX East 2015

Voice Search: Alexa, Rank My Website #1

Google My Business Posting Strategies

How to get your search, brand, PR and social efforts to work together - Steph...

The game of search across Amazon, Google and YouTube

BrightonSEO March 2021 | Jon Earnshaw

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...

BrightonSEO - How to create an international blog to boost your SEO

BrightonSEO 2014 - Localizing SEO Performance

Traffic vs conversions how seo & cro can work together

brightonSEO - Forget everything you thought you knew about relevancy in digit...

Link building vs link earning - what's the difference ?

How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021

Viewers also liked

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

Stacey MacNaught

BrightonSeo - ecommerce seo pitfalls by Dave Naylor

Bronco - Full Service Digital Agency

How to Drive Growth through your SEO Audits at #BrightonSEO

Aleyda Solís

How Do You Put a Price on Digital Content?

Simon Bennison

How HTTP/2 will change the web as we know it

Nils De Moor

Why local search should be part of your e-commerce strategy

MiShop.local Ltd

Humanising Search - Jimisha Thakrar

Jimisha Thakrar

SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...

Steve Morgan

While the vast majority of my client relationships have been healthy and happy, a dark cloud hung over me for most of 2015 when a client refused to pay me, resulting in us fighting it out in court (thankfully I won and I've since been paid). In this talk I gave advice on what to do to try and avoid disputes from happening in the first place, as well as how best to protect yourself should one happen, covering everything from contracts to courtrooms. Talk date: Friday 2nd September 2016

15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal

Andy Beal

Building Viral Web Toys at Lightning Speed

Paul Curry

Do CTR's Really Affect Organic Rankings?

Sam Thomas

BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016

Mark Thomas

How to Build Business Cases for SEO Fixes

Zazzle Media

Keywords Aren't Dead. Debunking SEO Myths. Brighton SEO 2016

Laura Hogan

Analytics 360 suite: Is it a game changer?

darafitzgerald

How to be a Facebook Advert Superhero

Greg Gifford

Presented on September 2, 2016 at Brighton SEO (in the UK). Taking a bit of a break from my typical Local SEO talks, this presentation shares info and tips on Facebook ads (or adverts, as they call them in the UK). Learn about the different ad types, how to build ads, how to create Custom Audiences, and how to use demographic targeting. The presentation ends with some tips on Local Awareness ads, the best way to run local ads to gain more awareness in your immediate area.

SEO split tests you should run - Will Critchlow

Will Critchlow

Bas van den Beld - The Psychology Behind The Content - Brighton SEO 2016

Bas van den Beld

Getting your audience to create your content for you

Sophie J Turton

6 Weird Google Shopping feed hacks that retailers will love!

Rob Watson

Viewers also liked (20)

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

BrightonSeo - ecommerce seo pitfalls by Dave Naylor

How to Drive Growth through your SEO Audits at #BrightonSEO

How Do You Put a Price on Digital Content?

How HTTP/2 will change the web as we know it

Why local search should be part of your e-commerce strategy

Humanising Search - Jimisha Thakrar

SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...

15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal

Building Viral Web Toys at Lightning Speed

Do CTR's Really Affect Organic Rankings?

BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016

How to Build Business Cases for SEO Fixes

Keywords Aren't Dead. Debunking SEO Myths. Brighton SEO 2016

Analytics 360 suite: Is it a game changer?

How to be a Facebook Advert Superhero

SEO split tests you should run - Will Critchlow

Bas van den Beld - The Psychology Behind The Content - Brighton SEO 2016

Getting your audience to create your content for you

6 Weird Google Shopping feed hacks that retailers will love!

Similar to SEO - Moving the dial #BrightonSEO - September 2016

Search Engine Optimisation

Jon Payne

#BrightonSEO 2013 - On Page SEO & Marketing

Lisa Myers

Marcus Tober 2017 SMX Advanced Seattle - Ranking Factors

Searchmetrics

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Simon Lesser

ASCEND Content Marketing Power Tools

AWeber

ASCEND Summit 2014 provided tons of learning opportunities specific to improving your efforts in content marketing. If content marketing is your top priority, these five ASCEND sessions will show how to build your business with proven tactics, the latest trends and tools, and sage advice from experts in the field. Featuring: Andy Crestodina, Tim Paige, Michael Brenner, Marcus Sheridan, and Lynette Young We've also organized these speakers into a video package to help you capture the energy, inspiration and actionable takeaways from ASCEND Summit 2014. Order your Content Marketing Power Tools video today: http://contentvideo.ascendsummit.com

How to 3X Organic Traffic in 6 Months - Kevin Rowe, Rowe Digital

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Traffic from Google and Bing tends to be high converting with a lower cost per conversion. Founder & CEO of Rowe Digital, an SEO firm that has worked with fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize an increase organic traffic. In this presentation you will see: · What link building is and the risks associated with it · How link building can increase the value your content has to your marketing program · Types of link building to do and not to do

Introduction to Digital Marketing

Jon Payne

How to Use Search Intent to Dominate Google Discover

Felipe Bazon

The SEO Approach to Updating Old Evergreen Posts - TBEX Billings 2019

TBEX

Data-driven SEO & content strategy to reduce your customer acquisition costs

adlift

SEO for Bloggers - WordCamp Seattle 2012

Justin Briggs

The inbounder London - 2. May 2017 Tom Anthony

We Are Marketing

3 New Techniques for the Modern Age of SEO

Tom Anthony

Tom talks about three areas that will effect SEO over the coming months and years. SEO split-testing is something that is immediately actionable for most SEOs. Machine Learning is something SEOs shouldn't learn, but should understand enough so they can leverage ML based platforms. Finally, Hub & Spoke business and technology architectures will mean SEOs may want to start thinking about optimisations being an input or output method, so they can apply previous learnings to new technology channels.

SEO Audits - A framework for success

Damon Gochneaur

Danny Goodwin — How & Why You Must Improve or Remove Your Old Content

Semrush

Brighton SEO October 2022: How your website impacts the planet - and what yo...

Stuart Davies

Stu Davies, Head of Agency from Creative Bloom, local surfer and environmental campaigner slides from his talk from Brighton SEO October 2022. It is estimated the internet accounts for 4% of Greenhouse gas emissions. As SEOs, we can play a crucial part in making the internet an energy-efficient place and do our bit to reduce that impact. Stu talks through that impact and how SEOs can help make the world greener and still deliver great rankings.

Brand Monitoring SEMrush ToolBox by Jason Barnard

Anton Shulke

Traditional PR Transformation: Maximizing PR for Search

Mike Rosenberg

#CommCon2019 Presentation on SEO for PR Many traditional communications professionals may be surprised to learn they’ve been part of the “IT” crowd all along. In fact, we’re leading the way. Due to continued competition and Google’s ever evolving ranking algorithms, it continues to be difficult to achieve high rankings in Google for a website. Instead of completely removing “traditional” PR’s role, now the most technical search marketer must rely on our savvy to take their Search Engine Optimization (SEO) to the next level. This presentation offers attendees a deeper understanding of the SEO game, instilling them with the confidence, language and basic understanding to insert their skillset into any digital or website discussion. We’ll then delve into how to transform typical PR strategies to include SEO results. And finally, we offer hands-on practical tips that should be infused into any digital PR campaign.

Rapid Fire Link Building Tips With Your Content

Ross Hudgens

SEO & PPC training in Bath

Noisy Little Monkey

Similar to SEO - Moving the dial #BrightonSEO - September 2016 (20)

Search Engine Optimisation

#BrightonSEO 2013 - On Page SEO & Marketing

Marcus Tober 2017 SMX Advanced Seattle - Ranking Factors

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

ASCEND Content Marketing Power Tools

How to 3X Organic Traffic in 6 Months - Kevin Rowe, Rowe Digital

Introduction to Digital Marketing

How to Use Search Intent to Dominate Google Discover

The SEO Approach to Updating Old Evergreen Posts - TBEX Billings 2019

Data-driven SEO & content strategy to reduce your customer acquisition costs

SEO for Bloggers - WordCamp Seattle 2012

The inbounder London - 2. May 2017 Tom Anthony

3 New Techniques for the Modern Age of SEO

SEO Audits - A framework for success

Danny Goodwin — How & Why You Must Improve or Remove Your Old Content

Brighton SEO October 2022: How your website impacts the planet - and what yo...

Brand Monitoring SEMrush ToolBox by Jason Barnard

Traditional PR Transformation: Maximizing PR for Search

Rapid Fire Link Building Tips With Your Content

SEO & PPC training in Bath

Recently uploaded

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Playlist and Paint Event with Sony Music U

SemajahParker

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

My Personal Brand Exploration by Mariano

marianooscos

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Recently uploaded (20)

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Digital Marketing Trends - Experts Insights on How

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Playlist and Paint Event with Sony Music U

Email Marketing Master Class - Chris Ferris

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Core Web Vitals SEO Workshop - improve your performance [pdf]

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Generative AI - Unleash Creative Opportunity - Peter Weltman

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

My Personal Brand Exploration by Mariano

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

How to Run Landing Page Tests On and Off Paid Social Platforms

ThinkNow 2024 Consumer Financial Wellness Report

The What, Why & How of 3D and AR in Digital Commerce

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO - Moving the dial #BrightonSEO - September 2016

1. MOVING THE DIAL Brighton SEO – Sept 2016

2. @BERIANREED #BRIGHTONSEO YOUR WEBSITE IS ONE IN A BILLION Source: https://hostingfacts.com/internet-facts-

3. @BERIANREED #BRIGHTONSEO YOUR CONTENT IS ONE IN 2.7 MILLION 2.7 million blog posts are published every day Source: https://hostingfacts.com/internet-facts-

4. @BERIANREED #BRIGHTONSEO YOU NEED TO BE FOUND 2.9 billion Google searches are made every day Source: https://hostingfacts.com/internet-facts-

5. @BERIANREED #BRIGHTONSEO SEO IS DEAD? $79.27 billion by 2020

6. @BERIANREED #BRIGHTONSEO 2016 There has never been a better time to be in the SEO industry

7. @BERIANREED #BRIGHTONSEO 3 REASONS WHY SEO IN 2016 KICKS ASS 1. Huge advances in SEO software 2. Legacy tactics no longer work 3. High quality content is winning

8. @BERIANREED #BRIGHTONSEO HOW TO MOVE THE DIAL IN 2016 • Content purge • Ultimate SEO tool set • Link building • Finding new keywords • eCommerce power tip • Position 0

9. CONTENT PURGE

10. @BERIANREED #BRIGHTONSEO A WINNING SEO STRATEGY FOR 2016 Our 2016 philosophy has been • Have as few ‘low-quality’ pages as possible • Use as few legacy SEO techniques as possible

11. @BERIANREED #BRIGHTONSEO BASICALLY You need to stop filling the internet with

12. @BERIANREED #BRIGHTONSEO A STORY ABOUT A CUSTOMER 11 days to crawls the site 100+ URL hops 1.6m URLs

13. @BERIANREED #BRIGHTONSEO Low quality content? I will find you, and I will kill you

14. @BERIANREED #BRIGHTONSEO THE CONTENT PURGE • Full crawl of website • Cross referenced SEO landing pages with GA organic t • Any pages with <5 visits over a 3 month period were d

15. @BERIANREED #BRIGHTONSEO THE CONTENT PURGE 90% of SEO pages were deleted

16. @BERIANREED #BRIGHTONSEO

17. @BERIANREED #BRIGHTONSEO BEFORE AND AFTER 1.6m pages over 100+ levels ~300k pages over 12 levels

18. @BERIANREED #BRIGHTONSEO RESULTS 1 year of SEO decline 1.3 millions pages deleted

19. @BERIANREED #BRIGHTONSEO RESULTS 4 months of incline

20. THE ULTIMATE SEO TOOLSET

21. @BERIANREED #BRIGHTONSEO 3 TOOLS TO SMASH SEO

22. @BERIANREED #BRIGHTONSEO DEEP CRAWL

23. @BERIANREED #BRIGHTONSEO SEO PROJECT MANAGEMENT

24. @BERIANREED #BRIGHTONSEO 30 days free SEO Monitor access, using code: M0v1ngth3d1al

25. @BERIANREED #BRIGHTONSEO GET BACK YOUR KEYWORD DATA 30 days free SEO Monitor access, using code: M0v1ngth3d1al

26. @BERIANREED #BRIGHTONSEO THE GOOD OLD DAYS 30 days free SEO Monitor access, using code: M0v1ngth3d1al Organic keywords Revenue and conversion data at a keyword level Build in revenue projections

27. @BERIANREED #BRIGHTONSEO SPLIT TESTING FOR SEO https://www.distilledodn.com/

28. LINK BUILDING

29. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO

30. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Hey Steve, sorry to bother you. We are working on improving your websites SEO via link building

31. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Hi. You mean links to my website help my SEO?

32. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO They sure do! Especially links from other well established sites.

33. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Wow. I didn’t know that. I’ll see what I can do.

34. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Great. I’ll just keep hiding here under the table.

35. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Hey. Would a link on the home page of the Guardian be good for SEO?

36. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Do bears shit in the woods?

37. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO I believe they do. Here is the CEO’s email address, just tell him what you need.

38. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO Thanks a million Steve. Leave it with me.

39. @BERIANREED #BRIGHTONSEO YOUR BEST LINK BUILDER IS YOUR CEO *silently* I am a link building god!

40. @BERIANREED #BRIGHTONSEO LINK BUILDING BE LIKE *silently* I am a link building god!

41. ECOMMERCE CONTENT TIP

42. @BERIANREED #BRIGHTONSEO ECOMMERCE CONTENT TIP

43. @BERIANREED #BRIGHTONSEO SPOT THE TRENDS 2017 searches start in Jan 2016 Burton snowboards 2015 Burton snowboards 2016 Burton snowboards 2017

44. @BERIANREED #BRIGHTONSEO BUILD TOMORROWS PAGES TODAY Home Snowboards Burton 2015 2016 2017 Build next years pages ahead of competitors to pick up on early search trends and claim rankings

45. FINDING NEW KEYWORDS

46. @BERIANREED #BRIGHTONSEO WE ALL LOVE GOOGLE TRENDS

47. @BERIANREED #BRIGHTONSEO RELATED QUERIES = SEO OPPORTUNITY There are often SEO nuggets hidden in the related queries

48. @BERIANREED #BRIGHTONSEO KEYWORD EXPANDER http://pureoptimisation.co.uk/keyword-expander/

49. @BERIANREED #BRIGHTONSEO SEO KEYWORD EXPANDER TOOLSEO keyword goodness Search queries

50. SEO FEATURED SNIPPETS

51. @BERIANREED #BRIGHTONSEO WHEN DOES 3RD PLACE BEAT 1ST PLACE?

52. @BERIANREED #BRIGHTONSEO FEATURED SNIPPETS ARE HERE TO STAY • Now appear on ~10% of queries • 100% increase in the last 12 months Source: https://moz.com/blog/ranking-zero-seo-for-

53. @BERIANREED #BRIGHTONSEO YOU DON’T HAVE TO BE #1 TO GET THEM • Only ~1/3 of #1 rankings have featured snippets Source: https://moz.com/blog/ranking-zero-seo-for-

54. @BERIANREED #BRIGHTONSEO HOW TO GET FEATURED SNIPPETS • Choose your subject • Research your questions • Enrich your key content • Wait patiently

55. @BERIANREED #BRIGHTONSEO

56. THANK YOU

Editor's Notes

There are currently 966 million websites in the world today.
There are currently 966 million websites in the world today.
There are currently 966 million websites in the world today.
There are currently 966 million websites in the world today.
There are currently 966 million websites in the world today.
There are currently 966 million websites in the world today.
There are currently 966 million websites in the world today.

SEO - Moving the dial #BrightonSEO - September 2016

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to SEO - Moving the dial #BrightonSEO - September 2016

Similar to SEO - Moving the dial #BrightonSEO - September 2016 (20)

Recently uploaded

Recently uploaded (20)

SEO - Moving the dial #BrightonSEO - September 2016

Editor's Notes