Since Google is focusing more on the quality of content and developed algorithmic filters like Panda, websites have started to develop massive amounts of content both onpage and offpage. This often goes without thinking about the impact on the overall website performance in the perspective of organic search. With the latest Panda update being rolled out at the moment, everybody notices new victims. We will share examples and techniques on how to minimise the risk of the previous mentioned issues and optimise your current content marketing strategies before Panda hits your website. ‘More content is not always better.’

1. International Freelance SEO

7. International Freelance SEO
SEO Consultant Internet Advantage
Brand Ambassador Majestic
Cycling & Skating
Science: Physics in particular

11. Safed a lot of domains from the early Panda’s

12. Who can remember the first WordPress interface from 2003?

15. Every page outside the red circle is poorly linked

32. Google does not know which page fits the query best

35. At least, according to Google

36. “Are the topics driven by genuine interests of readers of the site, or
does the site generate content by attempting to guess what might rank
well in search engines?”
“Does the article provide original content or information, original
reporting, original research, or original analysis?”
“Does the page provide substantial value when compared to other
pages in search results?”

39. http://www.stateofdigital.com/data-driven-seo-getting-detailed-insights-using-free-tools/

40. Download at http://home.snafu.de/tilman/xenulink.html

41. Download at http://www.screamingfrog.co.uk/seo-spider/

42. You could also use Baidu, Bing or Yandex Webmaster Tools data

44. Current headings, meta data and word count can be extracted via SEO for Excel: http://seotoolsforexcel.com/

45. SEO is not your only traffic source, crawl your site with: https://socialcrawlytics.com

46. Free link data for owned domains: https://majestic.com/

47. Make sure to make segments if you want to analyse mobile separately

61. Be ready for the future, before tomorrow starts
Make sure you monitor everything search
engines are researching. Papers, patents
and other publications give clues about
future developments
≠
Understand that Google makes mistakes
but is getting smarter by the day
Look to the websites that are already
being hit by Google devaluations.
In most niches, average wesbites just
don’t perform anymore.

63. Content King: https://twist360.com/community/topic/content-is-king-new-weight-loss-and-health-articles-added/
UGC illustration: http://foxtailmarketing.com/wp-content/uploads/2014/08/User-Generated-Content-PaceCo-Blog.jpg
User behaviour: https://www.simplyzesty.com/blog/article/november-2011/badgeville-launches-gamification-for-the-
workplace
Quickwins: http://cdn2.hubspot.net/hub/342931/file-2460658310-jpg/JP_BlogImages_660x373_QuickWins.jpg
CTR Graph: http://www.smartinsights.com/wp-content/uploads/2013/03/itm-seoctr-graph.jpg
Mathematician: http://myfootpath.com/careers/engineering-careers/mathematician-careers/
A/B Testing: https://vwo.com/ab-testing/
Merging: http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2012/08/bigstock-railway-16897319-
300x200.jpg