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![âKV uses 16 different information extraction
systems to extract (subject, predicate, object)
knowledge triples from webpages. An example of
such a triple is (Barack Obama, nationality, USA).
A subject represents a real-world entity, identiďŹed by
an ID such as mids in Freebase [2]; a predicate is
predeďŹned in Freebase, describing a particular
attribute of an entity; an object can be an entity, a
string, a numerical value, or a date.â](https://image.slidesharecdn.com/theinbounder2018seowillneverdiepart1-180430132437/85/SEO-Will-Never-Die-Part-1-29-320.jpg)
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SEO Will Never Die! Part 1
SEO will never die! Part 1 discusses how Google is focusing on providing high quality, fact-based content to users through techniques like knowledge-based trust and knowledge vault. It also covers topics like AMP, progressive web apps, mobile-first indexing, and ensuring a fast mobile experience to keep users engaged. New technologies like app indexing and payment APIs are helping to bridge the gap between mobile web and native apps.
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- 1. SEO will neverdie! Part 1 #SlideStorm Marcus Tandler @Mediadonis
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- 20. âFacts that theweb unanimously agrees on are considered a reasonable proxy for the truthâ
- 21. "Google wants torank websites based on facts not links."
- 22. âLearning to trustis one of lifeâs most difďŹcult tasks.â Isaac Watts
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- 29. âKV uses 16different information extraction systems to extract (subject, predicate, object) knowledge triples from webpages. An example of such a triple is (Barack Obama, nationality, USA). A subject represents a real-world entity, identiďŹed by an ID such as mids in Freebase [2]; a predicate is predeďŹned in Freebase, describing a particular attribute of an entity; an object can be an entity, a string, a numerical value, or a date.â
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- 33. Low PageRank buthigh KBT http://www.vldb.org/pvldb/vol8/p938-dong.pdf
- 34. Low PageRank buthigh KBT High PageRank but low KBT http://www.vldb.org/pvldb/vol8/p938-dong.pdf
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- 43. <p>This content isoutside a paywall and is visible to all.</p> <div class="paywall">This content is inside a paywall, and requires a subscription or registration.</div>
- 44. âGoogle will moreprominently expose content from publications users already subscribe to, which will be given a one- box like treatment above the fold or at the top of the page. Organic results will not change or be impacted. It may go something like this: if I already subscribe to The New York Times and perform a search on the Catalan independence referendum in Spain, the Times article will be prominently presented to me vs. other publications I donât subscribe to, in a carousel or one-box.â
- 45. high quality paidcontent
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- 79. Sept. 2016 Jan.2017 Sept. 2017 18,3Â % 16,2Â % 14,1Â % No. of keywords with at least one App Pack / Integration (Google US)
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- 144. â50 billion linkswithin apps are indexed and 25% of searches on Android return deep links to apps for signed-in users.â https://ďŹrebase.google.com/docs/app-indexing/partners/case-study-one-pager.pdf
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