TAKING ADVANTAGE
OF
SEMANTIC WEB




Sankaranand Balaradjou
www.sankaranand.com
WEB 1.0 (1996)
 Read only information
 Encyclopaedia
 HTML
 Forms, Pages and Links
 Directories
 Just Interlinking of Webpages
WEB 2.0 (2006)
 Community
 Blogs
 Tagging
 Web Application
 Wikipedia
 Sharing
 RSS and XML
WEB 3.0 (???)
 Personalisation
 The Semantic Web
 Artificial Intelligence
 Mobility (Data Portability)
DATA, INFORMATION AND CONTENT
 Data is raw. It is numbers and patterns that have no
 interpretation
 Processed Data is Information
 Content is digestible form of Information
WHAT IS SEMANTIC WEB ?
 Group of methods and technologies

 The Semantic Web = a Web with a meaning

 searching, aggregating and combining of the Web's information

 Access Meaningful and accurate information

 Data are interlinked
BUILDING THE RELATIONSHIP
 Siva Kumar is Surya’s Father
 Automated and Manual Relationship
IDENTITY
DEFINITION
Apple
ADVANTAGES OF MACHINES
 They process long and complex computing
 Comparing and indexing large data
 Searching millions of data
ADVANTAGES OF HUMANS
 We know the meaning
 Relations
 Logical
 Intelligence
MAKING THE EXISTING DATA MEANINGFUL
 Rules or Ontologies
 Semantic Programming Techniques
 Data and Metadata Together
LINKED DATA
EXAMPLE
 Facebook Graph
 Google Knowledge Graph
WHY IT IS IMPORTANT TO BE SEMANTIC ?
 Everyone is smarter now (Google Search )
 The more we know about, the more is the visibility and accuracy
 Personalisation
THE SOLUTIONS ?
Top Down
Bottom Up
TOP DOWN
Analysis the information
Process Natural Language
BOTTOM UP
Embed Core Notations in Information
THE TOOLS
 RDF (Resource Description Framework) – Meta Data
 RSS (Rich Site Summary ) – Web Feed
 URI (Uniform Resource Identifiers )
 XML (Extensible Markup Language)
 OWL (Web Ontology Language)
RDF EXAMPLE
<?xml version="1.0"?>

<rdf:RDF
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
xmlns:cd="http://www.recshop.fake/cd#">

<rdf:Description
rdf:about="http://raga.com">
 <cd:artist>Rahman</cd:artist>
 <cd:country>India</cd:country>
 <cd:company>Sony</cd:company>
 <cd:price>250</cd:price>
 <cd:year>2013</cd:year>
</rdf:Description>

</rdf:RDF>
SPARQL
 Semantic SQL Language
 Uses WDSL (Web Services Description Language )
MICROFORMATS
Ical
Vcard
CSV file
Atom
Hresumes
THE CHALLENGES
An Open Standard of Ontology
Or
Standard Microformat
NO SELFISHNESS
 Wikipedia and Success
 Teach Machine everything and let it do the work for you
GOOGLE KNOWLEDGE SEARCH
Categorise Document
Meaningful tags
Related Document
Recognize known Entities
BOOK MY SHOW – FRIEND SEATING
THE SEMANTIC INFORMATION
FRIENDS REVIEWS
SEMANTIC SERVICE-ORIENTED ARCHITECTURE
Scalable Enterprise Application
Watch the video
BUILD MEANINGFUL APPLICATIONS
Tight Integration with Other Service Platforms and APIS
Unified Information and Sharing
Portability
No Lack of Content
Easy Adoption
Reusability of Data
BUILD YOUR OWN SEMANTIC APP
Storage Layer - Storage
Manipulation Layer - Processing
Representation Layer - View
Choose the Right Tools
THANK YOU
Twitter -> @sankaranand

Taking Advantage of Semantic Web