The document presents an overview of the Facebook and Cambridge Analytica scandal, detailing its history, key players, and the misuse of data collected through Facebook for political purposes. It highlights the political, economic, social, technological, ecological, and legal factors influencing Facebook's business and the implications of its actions. The presentation concludes with a call for ethical practices in data protection and corporate responsibility.

1. Welcome
to
a presentation
on
Facebook and Cambridge
Analytica: A story of trust breaching
issues

2. Presented by
Shakhawat Sajib & Others

3. Social networking website connecting people
across the street, country and world…
facebook

4. 2004
Founded by Harvard student Mark
E. Zuckerberg with help from his
roommates Dustin Moskovitz and
Chris Hughes.

5. HISTORY
Facebook was officially called Facebook,
The domain facebook.com was purchased for $200,000
Could access Facebook if you had a valid college email.
Open enrollment policy.
http://www.facebook.com/$200,000
2005
2006

6. TIMELINE 2.13
Billion
2018

7. IPO
Filed for an initial public offering
After the IPO, Zuckerberg will
retain the following…
Seeking to raise $5 billion.
Ownership
Share
22%
Voting
Share
57%
2012
$
Share

8. Facebook competitors
Users(in Million)

9. ACQUISITIONS
Top Acquisition
FriendFeed Divvyshot Instagram StoryLane WhatsApp

10. USERS
13-17 Years
11%
18-25 Years
29%
26-34 Years
23%
35-44 Years
18%
45-54 Years
12%
55+ Years
7%

11. facebook
DISCLOUSURE

12. 153 272
777
1974
3711
5089
7872
12466
17928
27638
-5000
0
5000
10000
15000
20000
25000
30000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Revenue Profit
GROWTH

13. 1 6 12 58
145
360
608
845
1056
1228
1393
1591
1860
2129
0
500
1000
1500
2000
2500
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Customers(Million)
CUSTOMER
GROWTH

15. Porter’s Five Forces Model

16. 5 Forces model

17. PESTELAnalysis

18. Political Factors Affecting Facebook’s
Business
1. Political stability in developed countries
(opportunity)
2. Popular governmental support for globalization
(opportunity)
3. Political barriers in the Chinese market (threat)
4. Political action on online data (threat)

19. Economic Factors Important to
Facebook Inc.
1. Increasing stability of developing countries
(opportunity)
2. Rapid economic growth of developing
countries (opportunity)
3. Increasing disposable incomes (opportunity)

20. Social/Sociocultural Factors
Influencing Facebook’s Business
Environment
1. Increasing preference for high quality services
(opportunity)
2. Increasing online buying (opportunity)
3. Increasing support for corporate social
responsibility (opportunity)

21. Technological Factors in Facebook’s
Business
1. Increasing use of mobile devices
(opportunity)
2. Increasing number of online social media
companies (threat)
3. Diversification of online retail firms (threat)

22. Ecological/Environmental Factors in
Facebook’s Business
1. Increasing emphasis on business sustainability
(opportunity)
2. Increase complexity of waste disposal
standards (opportunity)
3. Climate change (threat & opportunity)

23. Legal Factors in Facebook’s Business
1. Improving patent laws worldwide (opportunity)
2. Increasing regulatory support for free Wi-Fi
(opportunity)
3.Internet regulation in China (threat &
opportunity)
4. Increasing regulation on online data (threat)

24. Who is Cambridge Analytica?
British Political Consultancy
Firm
2013
an offshoot of the SCL
Group
Robert Mercer, an
American hedge-fund
manager
Partly Owned
by
• Data mining
• Data brokerage
• Data analysis
• Strategic communication
Activities
Offices: London, New York City, Washington D.C.

25. The Key player’s Story
Alexander Nix,
CEO
Founded Cambridge Analytica to
work in America, with investment
from Robert Mercer.
Aleksandr Kogan,
data miner
• Founded Global Science Research
(GSR) to carry out CA’s data
research.
• Took Russian government grants
for research
Steve Bannon,
former board
member
• was boss at website Breitbart which
Worked on CA.
• advised Robert Mercer to invest in
political data research
• became Donald Trump’s campaign
CEO in 2016
• August 2017, was fired by Trump

26. The Key players of Story(cont’d)
Robert Mercer,
investor
• Hedge fund billionaire
• Top Republican donor
• Target messaging with the help of
Cambridge Analytica
• Invested $5 million into Cambridge
Analytica and Breitbart.
Rebeca Mercer,
investor
• Daughter of Robert Mercer
• Worked as an investor.

27. Figure of Cambridge Analytica(CA)

28. How Facebook and Cambridge
Analytica was Connected ?

29. Data was Collected by Thisismydigitallife app
Thisismydigitallife app
Global Science
Research
Aleksandr Kogan
Christopher Wiley

30. Steps of Manipulation
Data Collecting
Data Processing
Data Targeting

31. A Whistleblower
Date: March 17, 2018
Christopher wiley

32. Investigation Starts……
We are investigating the
circumstances in which Facebook
data may have been illegally
acquired and used.
Elizabeth Denham,
British information
commissioner

33. Facebook’s Announcement
“It was suspending Cambridge
Analytica and Kogan from the
platform, pending further
information over misuse of data.”
Facebook’s external lawyers warned the Observer it
was making “false and defamatory” allegations, and
reserved Facebook’s legal position.

34. Clear statements…
“the company did not
have or use private
Facebook data.”
“We do not work with Facebook data
and we do not have Facebook data.”

35. Public Reactions
#Deletefacebook Campaign
PUBLIC/Facebook Users

36. Zuckerburg’s Silence
Where is Mark Zuckerburg?

37. Zuckerberg’s Post
March 21, 2018

38. Printed Apology

39. So,
What was happened ?

40. Impact: based on Political Background

41. Impact: based on Political Background

42. Impact: based on Political
Background(cont’d)

43. Impact: based on Political
Background(cont’d)

44. Impact: based on Political
Background(cont’d)

45. Impact: based on Political
Background(cont’d)
Do you have any Competitors? It overlaps..

46. Impact: Based on User’s Background

47. Impact: Based on Market Fluctuations
185.09
172.56 168.15
159.39 160.06 159.79 155.39
0
20
40
60
80
100
120
140
160
180
200
3/16/2018
3/17/2018
3/18/2018
3/19/2018
3/20/2018
3/21/2018
3/22/2018
3/23/2018
3/24/2018
3/25/2018
3/26/2018
3/27/2018
3/28/2018
3/29/2018
3/30/2018
3/31/2018
4/1/2018
4/2/2018
Facebook
Facebook

48. On Corporate Perspective
Should it believe third party
next?
Is it an appropriate party to
access?

49. What did we find ?
1. Blind trust
2. Inappropriate duty to
protect data
3. Negligence on feedback
4. Audacity to hide open
secret
5. In conclusion, totally
unprofessional.

50. So, What is Next?

51. Suggestions and Solutions
Be Ethical
Be Vigilant
Be Active