Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Future of Search and Links - The iGaming Summit Malta #sigma2014
1. GOOGLE’S CRACKDOWN ON LOUSY LINKS
Thinking beyond Linking and the Future of Search
Malta -Jan-Willem Bobbink -@jbobbink
http://bit.ly/sigmaseo14
NOTPROVIDED.EU
5. WORLD WIDE PENETRATION GLOBAL USERS 05/14(IN MMS)
0
1000
2000
3000
40005000
6000
TV -78%
Mobile phone -73%
Smartphone -22%
Laptop PC -11%
Desktop PC -10% Tablet -6%
Source: Morgan Stanley Research
6. MOBILE & TABLET PAGEVIEWSSEP 2013 VERSUS SEP 2014
19%
10% 15%
31%
38% 22%22%
34%
22%
32%
45%
42% 33% 36%
0%
10%
20%
30%
40%
50%
North America
South AmericaEurope
Asia
Africa
Oceania
Global
sep-13sep-14Source: Statcounter
31. "Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites."
GOOGLE:
“TRY TO UNDERSTAND” RELATIONS
48. 391
368
288
248
228182177
148
135
Artificial Intelligence and Machine Learning
Algorithms and Theory
Human-Computer Interaction and Visualization Natural Language Processing
Machine Perception
Information Retrieval and the Web
Security, Cryptography, and Privacy
Data Mining
Software Systems
Top 10 Research fields per # Publications
76. SEO PATENTS, NOT ONLYFOR THE NERDS!
-Learn from the past
-Predict future changes
-Getanideaaboutthe inner workingof search engines
-Getanideawhatcertainfeatures taketo exist
WHAT CAN YOU LEARN FROM PATENTS?