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Facebook Scandal
- 3. Facebook Data Scandal Project Management Final Project Sophia Marina Chika Juliana JT2B
- 4. Agenda • Introduction - Facebook • The Scandal - What Happened • Accident Analysis • Solution
- 5. Overview • Launched on Feb 4, 2004 • 2.23 billion monthly active users • $40.6 billion in 2017
- 7. Facebook Core Value Link: https://www.youtube.com/watch?v=YitZIIYVaSo
- 8. Facebook Core Value Focus on Impact Move Fast Be Bold Be Open Build Social Value
- 9. Monthly Active Users 229 239 239 241 241 342 364 370 377 376 629 794 828 873 894 587 675 692 705 723 0 225 450 675 900 1125 Q3 2016(million) Q3 2017(million) Q4 2017(million) Q1 2018(million) Q2 2018(million) US&Canada Europe Asia Rest of the world
- 10. The Scandal
- 11. Zuckerberg Facebook owner Allowed data transit for third party app without explains the users Criristopher Wylie Privacy rights threatened by Cambridge Analytica's “grossly unethical experiments” Created strategies and messaging for campaign British political consulting firm data mining, data brokerage, and data analysis 87 million Facebook users were acquired via the 270,000 Facebook users who used “This Is Your Digital Life” Aleksandr Kogan Researcher “This is your digital life” APP creator Knows about data and worked as a consultant of CA during Trump’s campaign WhistleBlower
- 12. The beginning 2013 - Aleksandr Kogan and his company Global Science Research created the APP this is your digital life 2013 - Christopher Wylie worked fo CA Used this information on Trump campaign 2010 - Launch of Facebook Open Graph 1.0 platform
- 13. Do you know how much data you gave to Facebook?
- 16. The connection Trump Campaign Potential Trump Supporters Facebook Data Data Mining App Developer Data Business Connection with Russian Politics Moscow Kremlin Steve Bannon Paid $1 million by CA Funded by Trump donor’s $6 million
- 17. Executives & profiles Video Link: https://www.youtube.com/watch?v=mpbeOCKZFfQ
- 19. Trump’s election in 2016 1. Cambridge Analytica leaked user’s data 2. The Internet Research Agency (funded by Russian Intelligence) created fake news and accounts Did this influence the election’s result???
- 21. Why didn’t Facebook stop it? Hired Trump Campaign Potential Trump Supporters Data Mining App Developer Connection with Russian Politics Moscow Kremlin
- 23. Kogan and Cambridge Analytica • More than 87 million users (bragged they had 230 million) Not only app user, But their friends (without permission) • Political preference • Fear • Stance on particular issues (“With a few posts, we know more about you than your own spouse”)
- 24. Fake news from Russia • support for Trump, attack Hillary Clinton • Target individual voters (gun rights, immigration) • Grammar mistakes 250,000 Americans joined in this group
- 25. Fake news from Russia • support for Trump, attack Hillary Clinton • Target individual voters (gun rights, immigration) • Grammar mistakes 250,000 Americans joined in this group
- 27. How much did fake news influence the election? • 2700 fake accounts • 8 million posts 126 million people ( 92 % of voters) No limitation on misinformation
- 28. Was data passed to Russia? • CEO “entirely possible” • Christopher “could be in Russian hands” • Funded by Russian government • Meetings and visits • “someone in Russia could have accessed data from my computer without my knowledge”
- 29. Solution
- 30. Main Mistakes & Controlling the Crisis Late response Apologized without explanation Didn’t prioritize data security Pushed responsibility to users 3rd Law2nd Law Immediate response 3 Laws of Performance Be clear and honest Communication
- 32. Maintaining customers confidence Shouldn’t have hidden important information from t he customers Shouldn’t have pushed responsibility to users
- 35. Strategic moves
- 36. And more…
- 37. Thank you!