Diy research trends webinar(2) revised(2)
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The document summarizes top marketing research trends, including using social media and text analytics to track consumer sentiment, running surveys on mobile devices, and crowdsourcing ideas from customers. It also promotes several tools from Survey Analytics and partner companies that can help companies take advantage of these trends, such as DiscoverText for text analysis, IdeaScale for crowdsourcing, and SurveySwipe/SurveyPocket for mobile surveys.
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Diy research trends webinar(2) revised(2)
- 1. DIY Marketing Research Trends A presentation by Ivana Taylor from DIYMarketers.com And Esther LaVielle from Survey Analytics
- 3. About Survey Analytics -Started back in 2002 in Seattle, WA -#172 out of 500 fastest growing private companies -6,000 + clients & growing - SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll Esther LaVielle: Chief Education Director
- 5. Will Paper Surveys Be Dead Soon? RIP Buggy Whip RIP The Type Writer Are Phone Surveys & Paper Surveys next?
- 6. #1 Tracking Social Media Chatter Facebook gets more weekly traffic than Google Affordable Respondents/Fans/Followers want to share their opinion with you! Real-time feedback = Real time Results Presents unique core of opportunities to market to them Impacts your brand reputation WHY?
- 8. Find out what people are saying to you from all sources! Do customer survey responses match what they are saying on Twitter or Facebook? What are people saying about your competition? http://www.DiscoverText.com #2: Use Open Ended Text Analysis to Run Reports
- 13. DiscoverText: Unify Your Data Import & archive data from multiple sources into a single, searchable, unified repository
- 14. DiscoverText: Importing from SurveyAnalytics SurveyAnalytics is compatible with DiscoverText software Export an XML report & Login to http://discovertext.com/ to get started!
- 16. DiscoverText: Browse and Search to Create Buckets
- 17. DiscoverText: Import Other Data Via Live Feeds
- 18. Discovertext: Import Facebook Page Content
- 19. DiscoverText: Generate Tag Clouds from Keywords
- 21. #3 Crowd Source – Involve Users IdeaScale.com allows your audience to brainstorm and you to harvest their ideas
- 22. Explore Crowdsourcing - MIT professor Eric von Hippel, specialist in innovation management “ This is really the biggest paradigm shift in innovation since the Industrial Revolution”
- 24. MicroPoll: Preview of Poll
- 25. How to Embed MicroPoll
- 26. Embedded Poll
- 27. #5 – Is it Time to Go Mobile? Online/Offline Mobile Research Trends
- 28. #5 – Is it Time to Go Mobile? Online/Offline Mobile Research Trends
- 29. #4 – Going Mobile: SurveySwipe & SurveyPocket SAVE TREES! Administer Field Surveys via iPad or other smart phone devices! We offer 2 Mobile options! 1) SurveyPocket: Offline iPad Application Download here: http://itunes.apple.com/us/app/surveypocket/id412501619?mt=8 2) SurveySwipe: Build your own online mobile community and interact with them with a built-in incentive program: Download here: http ://itunes.apple.com/us/app/surveyswipe/id405800575?mt=8
- 32. Opportunities for Professional Firms
- 33. Don’t Leave Them “Unattended”
- 34. What’s In It For ME? Opens new opportunities to do full-service R&D for difficult projects. New customers continued business relationships low technology costs.
- 35. THANK YOU
- 36. Q & A Esther LaVielle [email_address] http://www.surveyanalytics.com blog.surveyanalytics.com Ivana Taylor [email_address]
Editor's Notes
- Facebook gets more weekly traffic than Google in the US. With more than 400 million users voluntarily tagging likes and dislikes, filling out detailed profiles and connecting to an average of 130 friends apiece. Facebook is probably the world’s largest owner of private demographic and psychographic data in the world. Twitter has ballooned to a point where it’s become the world’s watercooler . Both of these tools give small business the uncanny ability to see inside the lives of their customers. Not only that – but to see how their market speaks to them and about them – in their own words. Don’t let this trend pass you by. Search the Twitter RSS Feed: Go to search.twitter.com and enter in your brand/company to see how people are talking about you. Here is what a search on “BP oil spill” yields: Use TweetDeck to group specific segments of users or track key industry terms
- You have the opportunity to “be the expert” and re-define your offering with the focus on the most valuable product that you provide – your expertise, experience and guidance.
- . In the same way that we’ve learned to communicate in 140 characters with Twitter, we will learn to survey using tools like MicroPoll for one-off polling that is quick, easy and cheap. Your audience is in learning and interactive mode on Facebook and Twitter and polls are ideal ways to get their input and gather market data at the same time. Start looking at research as a quantifiable conversation. - Free polling applications are everywhere! MicroPoll is my favorite. But also check out TwitPoll , and PollDaddy also has a facebook application. Blogging platforms like WordPress also have polling plugins that you can use for your blog.
- . One of the most common requests I get is to help people determine the market size for a potential new business. All I can say is “Why pay a consultant when so much of the data is already there?!” - Check out public data sets like Google Public Data Explorer where you can find fantastic information like “unemployment in the US, or “Cancer Cases in the US”. - And for really interesting and fun information on everything from the number of white house visitors to social networks for women, check out Socrata – it’s a community site that opens government data to the community. In a way it’s like a Wikipedia for data. You upload a data set that you own and the community contributes to it. - What if you wanted to get Amazon Book’s sales or find out what the gross profit for IBM was in 2008? Go to Semantifi.com where they’ve aggregated some of the most
- You have the opportunity to “be the expert” and re-define your offering with the focus on the most valuable product that you provide – your expertise, experience and guidance.