This document discusses internet marketing strategies. It outlines building an audience through search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and display media. The goal is to build a community around great content on a website. Marketers can then start the process again with a larger community and sell to that community through email marketing and site performance metrics like conversion rates. The key aspects discussed are using various online channels to reach an audience, producing significant content for that audience, and building a community through content and a quality site.

1. Internet
Keep it simple
Presenter: Ian Lurie
Portent webinar series
CEO, Portent
Part 1
@portentint

2. inbound
copyright 2012 Portent, Inc

3. permission
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4. search marketing
copyright 2012 Portent, Inc

5. social media
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6. e-mail
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7. PPC
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9. Keep it simple.
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10. It’s all marketing.
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11. audience
customers
copyright 2012 Portent, Inc

12. audience
channels
communit
customers
copyright 2012 Portent, Inc

13. audience
channels
you have
control
communit
customers
copyright 2012 Portent, Inc

14. audience
ad
list
customers
copyright 2012 Portent, Inc

15. audience
channels
you have
control
you have
communit analytics
customers
copyright 2012 Portent, Inc

16. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

17. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

18. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

19. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

20. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

21. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

22. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

23. Internet marketing lifecycle
Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

24. The channels
Reaching your audience

25. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

26. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

27. Search engines
copyright 2012 Portent, Inc

29. PP

30. SE

31. The reports of SEO's
death have been greatly
exaggerated.
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32. Lo

33. Lo

34. Shop

37. Personal

38. Personal

39. Personal

40. Social media
copyright 2012 Portent, Inc

41. Faceboo

42. Twitter

43. Google+

44. Reddit

45. Hacker

46. Stumble

47. Pinteres

48. Display media
copyright 2012 Portent, Inc

52. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

53. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

54. The content
Be significant to your audience

55. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

56. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

57. Content is the reward.
copyright 2012 Portent, Inc

58. Learning
Entertainment
Insight
Updates
copyright 2012 Portent, Inc

59. Content makes you
significant.
copyright 2012 Portent, Inc

60. The blank sheet of paper rule
copyright 2012 Portent, Inc

61. Find easy wins
Be analytical
Be creative
Be incremental
copyright 2012 Portent, Inc

67. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

68. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

69. The community
Don’t be a jerk

70. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

71. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

72. One rule
copyright 2012 Portent, Inc

73. Buy buy buy buy buy buy buy

74. Social media
copyright 2012 Portent, Inc

83. E-
copyright 2012 Portent, Inc

84. The reports of email's
death have been greatly
exaggerated.
copyright 2012 Portent, Inc

85. sales from list /
subscribers
copyright 2012 Portent, Inc

86. $4,000 sales from list / 1,000
subscribers
copyright 2012 Portent, Inc

87. Get more
subscribers
copyright 2012 Portent, Inc

88. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

89. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

90. Conversion
Be fast. Be clear.

91. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

92. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

94. Awesome coolness here

95. Dress
copyright 2012 Portent, Inc

96. Why do we need this?
copyright 2012 Portent, Inc

97. Look at the data.
copyright 2012 Portent, Inc

98. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

99. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

100. Lessons
Lest we forget

101. Audience Signi cance
SEO PPC Content Curation
Build audience through channels
Social media Display Performance Site quality
Your web site
Then start over again, but Build community through
with a bigger community. content and a great site
Lorem ipsum dolor sit amet
consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas,
ut nihil anteferat, nihil illis compar
Where results happen.
Content Curation
Sell to that community (in a nice way)
Conversion
E-mail Site quality
Your pitch
Community

102. audience
channels
you have
control
communit
customers
copyright 2012 Portent, Inc

103. Marketing = Work
copyright 2012 Portent, Inc

104. This certificate entitles
the bearer to kick the
crap out of multi-
billion dollar
competitors with little
or no effort.

105. A long list of little things
copyright 2012 Portent, Inc

106. Next time
SEO: 50 tips in 50 minutes
http://portent.co/50seotips
Link bundle
Lotsa resources from today’s webinar
http://portent.co/web1bundle
Presenter: Ian Lurie
CEO, Portent
@portentint

107. Next time
SEO: 50 tips in 50 minutes
http://portent.co/50seotips
Link bundle
Lotsa resources from today’s webinar
http://portent.co/web1bundle
Presenter: Ian Lurie
CEO, Portent
@portentint
company: portent.com
blog: conversationmarketing.com