iGenera.on Persona “ Take me to the place I want to be like I’m really there” Demographics Psychographics Quotes: Name: Maria Personality: Curious, adventurous, creaBve “Typically something the kid says Age: 7 Family Life: Happy: mom and dad work have during an interview that reﬂects who Gender: Female family nights on the week-‐ends they are or what they want” Ethnicity: Hispanic RelaBonship with Friends: socially acBve, EducaBon: Elementary texBng, gaming Social class: Middle Class Siblings: 2 younger sisters, 5 and 3 LocaBon: US Likes: CreaBng videos, content to share with friends, tools and experiences that can be customized. During TV Bme, Maria is olen co-‐watching the same shows with her friends and texBng running commentary Dislikes: Amtude: Anything is possible. If I can think of it, it can be made. Parent Psychographics: Parents are educated with college degrees and Internet Use: entrepreneurs. Mom runs a day care to have ﬂexibility to be home for the kids, and Experience: dad is self-‐employed CPA working from the home oﬃce. Mom and dad use Access: technology for their work but limited to the scope of their work. Supervised or unsupervised?: What do they do online? Parent Technographics: While Maria’s parents are tech savvy owning smart phones, What are their favorite sites? laptops and portable devices such as iPad, they are less aware of the capabiliBes of How frequently on they on line each week? their devices than their kids. Tends to play online games with their kids as a way to connect. Adopted more texBng behaviors to keep in beYer communicaBon with Project/Story Objec.ves Maria. Both parents are on Facebook primarily to keep in touch with friends and What do you want users to feel, take-‐away from the story/experience family Technographics: Use Cases: What kind of technology do they use? What are some of the things you want users to do? What do they do with the devices? How did they learn to use it? How olen do they use it? For how long? What is their favorite app? game? program?