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Ethos interactive services_rev6


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Ethos interactive services_rev6

  1. 1. Profile  A  li*le  about  us  
  2. 2. Ethos  Middle  East   Beirut   Dubai   Riyadh   Jeddah  Digital Agency ServicesWhat  We  Do  Crea:ve  and  innova:ve  ideas  to  inspire  ac:on  through  knowledge  and  insights.   4 OfficesA  li,le  about  us  Ethos  creates  digital  marke:ng  and  technology  applica:ons  across   40 Employeesall  interac:ve  channels  for  major  global  and  na:onal  brands.  Our   10 million people come intoservices  include    Digital  Strategic  Planning,  Digital  Brand  Pla8orms,  Online  Adver<sing,  Online  Performance  Marke<ng,   contact with one of our solutionsSearch  Engine  Marke<ng  and  Social  Media  Marke<ng.   every month    
  3. 3. Our  Work  
  4. 4. What  We  Do  Digital  Strategy   Digital  Brand  Pla8orms   Online  Adver<sing   Web  |  Mobile  |  Gaming  |  Interac<ve    Online  Communica:on  Strategy   Informa:on  Architecture   Online  Media  Planning  &  Buying    User  Research  &  Segmenta:on   User  Experience  Design     Search  Engines  Marke:ng  Industry  Trends  and  Analysis   Site  Design  and  Development   Crea:ve  (Banners,  Rich  Media,  Video  &   Web  Applica:on  Development   Text)   Project  Management   Direct  Email  &  SMS  Marke:ng   Website  Content  Management  Systems   Micro-­‐sites,  Social  Portals  &  e-­‐Commerce  Social  Media   Online  Performance  Marke<ng      Social  Media  Presence     Conversion  Tac:cs   Acquisi:on  Concepts    Social  Influence  Marke:ng   Landing  Pages  op:miza:on  Press  Release  Op:miza:on   Analy:cs  and  Repor:ng     eCRM  Program  Management        
  5. 5. Online  Adver<sing|Our  Tac<cs  Search  Engines  Op<miza<on  (SEO)   Social  Media   Social  Search  |Press  Release  Op:miza:on  |  Social  PR    Get  ranked  in  the  most  trusted  top  10  posi:ons   Enjoy  top  posi:ons  and  top  rankings  by  on  search  engines.  A*ract  prospects  in  targeted  ci:es,  regions  and  states.   combining  the  power  of  PR  with  search  and   social  media.  Engage  digital  Influencers  to  post     blogs  and  comments.            Online  Adver<sing  &  Pay-­‐Per-­‐Click(PPC)   Email  &  SMS  Marke<ng  Get  the  best  demographic  mix  with  the  highest   Strategy,  best  prac:ces,  crea:ve  services  and  ROI   on   local   and   interna:onal   portals.   Discover   technology  to  create  predictable  success  prior  the   best   performing   keywords   by   tes:ng   and   to  your  first  ad  send.  adap:ng  fast.   >>  Media  Planning  and  Buying      
  6. 6. e-­‐Adver<sing|Search  Engine  Op<miza<on     Most  Trusted  Lis:ngs     Keyword  Selec:on  &  Refinement     Picking  the  right  keywords  is  the  star:ng  point  of  an   effec:ve  organic  SEO  program.     Search  Engine  Copy   Copywriters  carefully  cra]  the  messages  that  appear   on  search  engine  results.     SEO  Ranking  Factors   We  ar_ully  combine  a  variety  of  on-­‐site  and  off-­‐site   tac:cs  to  a*ain  top  posi:ons.       Repor:ng  &  Analy:cs   We  provide  you  with  the  reports  and  tools  you  need   to  measure  the  impact  and  ROI  of  your  search   investment.          
  7. 7. e-­‐Adver<sing|  Banner  Ads  &  Pay-­‐Per-­‐Click  (PPC)   Smart  spending  Increase  ROI   Adver:sing  Crea:ve   Matching  your  budget  and  target  with  the  best   possible  media  mix  available.         Mass  10   Account  Management     Day-­‐to-­‐day  account  management  will  make  the   Poten:al   difference  between  online  adver:sing  money  well   Segments   spent,  and  investment  with  no  real  return       Narrowed  Target   Segments   Repor:ng  &  Analy:cs   We  deliver  metrics-­‐based  repor:ng  to  track  your  Find  out  where  you  target  customers  spend     campaigns  ROI  performance.  Our  team  will  help   there  :me  online     you  interpret  the  o]en-­‐daun:ng  sta:s:cs     Best  value  per  click   Media  Planning  and  Buying   Nego:ate  the  best  deal  in  terms  of   Billing:  (Monthly,  Pay-­‐per-­‐click,  Pay-­‐per-­‐view)   Posi:on:  (Upper,  Skyscraper,  Pop-­‐up,  etc.)   Sec:on:  (Home  Page,  sports  page,  health,  etc.)   Timing   Weight   Target  Countries    
  8. 8. e-­‐Adver<sing|  Social  Media  Op<miza<on  (SMO)   How  to  ride  the  webs  leading  edge      
  9. 9. Conversion|Our  Tac<cs  Analyze  Website  Usability  .  Traffic  Analysis  .  Benchmarking    Customer  Behavior  .  Click  Paths     Engage   We  Make  sure  that  every  interac:on  across  all  touch  points  is  a  posi:ve   experience  by  improving  the  copy,  naviga:on,  func:onality  and  brand   impact  of  your  website.   Acquire   Trust  Elements  |  Look  and  Feel  |  Selling  Proposi:on  |Off  Page  Factors   We  help  you  Acquire  customers  informa:on  by  using  smart  branded   entertainment,  editorial  content,  data  and  interac:ve  promo:ons.     Retain   We  help  you  show  your  customers  how  much  you  care.  We  use   intui:ve  ways  like  surveys,  newsle*ers,  giveaways  and  loyalty   programs  to  keep  your  customers  coming  back.  
  10. 10. Online  Performance  Marke<ng   Op:mizing  Conversion  Across  Mul:ple  Channels   1 2 3 4 Landing  Pages  Internet  Traffic   &  Forms   Sales     Sales   Inquiries   Media  Selec:on   Media  Planning   Ad  Crea:vity   Landing  Pages  Op:miza:on   Campaign  Tracking  tools   User  Journey  op:miza:on   Visitor  Analy:cs   Digital  CRM   Incen:ve  Driven  Ac:ons   Lead  Priori:zing  and  Rou:ng   Professional  and  Timed  Reply   Sales  Readiness     Crowd   Visitor   Member   Customer  
  11. 11. Conversion|  Analyze  Traffic   Geographic   Click  Paths  and  Goals   Cross  Report  and  Drill  Down  
  12. 12. Conversion|  Engage  Standards  for  an  Engaging  Experience   Rich  and  Op<mized  Experience  Intui:ve  &  Crea:ve    Design  that  fits  the  target  segments   Localized  experience  in  Languages,  content  and  visuals   Works  on  All  types  of  computers   Content  is  rich  &  fit  in  context   Easy  fast  naviga:on   Website  goes  with  you  everywhere  
  13. 13. Conversion|  Acquire  Tac<cs   Incen<ves  Landing  Pages  Op:miza:on   Smart   Branded  Calls  to  ac:on   Entertainment  Special  offers  Content  Openness     Editorial  Internal  Naviga:on     content  Trust  Elements  Surveys  &  Focus  Groups     Interac:ve   promo:ons  
  14. 14. Conversion|  Retain   Keep-­‐In  –Touch   Alerts  |  Proac:ve  Follow-­‐ups  |  Periodical  newsle*ers  |  e-­‐ cards  |  Social  Channels  |  RSS  |  Podcasts     Listen  Rela:onship  Marke:ng  means   Surveys  |  Polls  developing  long-­‐term   Reward  rela:onships  with  customers  through  crea:ve,  engaging   Loyalty  programs  |  Be*er  terms  |  Exclusive  previews  pla_orms.   Socialize   Social  networking  |  Blogs  |  Forums  |  Comments   Come-­‐back  Incen<ves   Giveaways    
  15. 15. Thank  You   Ethos  Interac:ve   Middle  East  and  North  Africa   SADA  bldg  2,  Olaya  Street   Riyadh,  Saudi  Arabia   Phone:  +966  (1)  461  0529   Fax:              +966  (1)  466  0502