Ethos Middle East Beirut Dubai Riyadh Jeddah Digital Agency ServicesWhat We Do Crea:ve and innova:ve ideas to inspire ac:on through knowledge and insights. 4 OfficesA li,le about us Ethos creates digital marke:ng and technology applica:ons across 40 Employeesall interac:ve channels for major global and na:onal brands. Our 10 million people come intoservices include Digital Strategic Planning, Digital Brand Pla8orms, Online Adver<sing, Online Performance Marke<ng, contact with one of our solutionsSearch Engine Marke<ng and Social Media Marke<ng. every month
What We Do Digital Strategy Digital Brand Pla8orms Online Adver<sing Web | Mobile | Gaming | Interac<ve Online Communica:on Strategy Informa:on Architecture Online Media Planning & Buying User Research & Segmenta:on User Experience Design Search Engines Marke:ng Industry Trends and Analysis Site Design and Development Crea:ve (Banners, Rich Media, Video & Web Applica:on Development Text) Project Management Direct Email & SMS Marke:ng Website Content Management Systems Micro-‐sites, Social Portals & e-‐Commerce Social Media Online Performance Marke<ng Social Media Presence Conversion Tac:cs Acquisi:on Concepts Social Inﬂuence Marke:ng Landing Pages op:miza:on Press Release Op:miza:on Analy:cs and Repor:ng eCRM Program Management
Online Adver<sing|Our Tac<cs Search Engines Op<miza<on (SEO) Social Media Social Search |Press Release Op:miza:on | Social PR Get ranked in the most trusted top 10 posi:ons Enjoy top posi:ons and top rankings by on search engines. A*ract prospects in targeted ci:es, regions and states. combining the power of PR with search and social media. Engage digital Inﬂuencers to post blogs and comments. Online Adver<sing & Pay-‐Per-‐Click(PPC) Email & SMS Marke<ng Get the best demographic mix with the highest Strategy, best prac:ces, crea:ve services and ROI on local and interna:onal portals. Discover technology to create predictable success prior the best performing keywords by tes:ng and to your ﬁrst ad send. adap:ng fast. >> Media Planning and Buying
e-‐Adver<sing|Search Engine Op<miza<on Most Trusted Lis:ngs Keyword Selec:on & Reﬁnement Picking the right keywords is the star:ng point of an eﬀec:ve organic SEO program. Search Engine Copy Copywriters carefully cra] the messages that appear on search engine results. SEO Ranking Factors We ar_ully combine a variety of on-‐site and oﬀ-‐site tac:cs to a*ain top posi:ons. Repor:ng & Analy:cs We provide you with the reports and tools you need to measure the impact and ROI of your search investment.
e-‐Adver<sing| Banner Ads & Pay-‐Per-‐Click (PPC) Smart spending Increase ROI Adver:sing Crea:ve Matching your budget and target with the best possible media mix available. Mass 10 Account Management Day-‐to-‐day account management will make the Poten:al diﬀerence between online adver:sing money well Segments spent, and investment with no real return Narrowed Target Segments Repor:ng & Analy:cs We deliver metrics-‐based repor:ng to track your Find out where you target customers spend campaigns ROI performance. Our team will help there :me online you interpret the o]en-‐daun:ng sta:s:cs Best value per click Media Planning and Buying Nego:ate the best deal in terms of Billing: (Monthly, Pay-‐per-‐click, Pay-‐per-‐view) Posi:on: (Upper, Skyscraper, Pop-‐up, etc.) Sec:on: (Home Page, sports page, health, etc.) Timing Weight Target Countries
e-‐Adver<sing| Social Media Op<miza<on (SMO) How to ride the webs leading edge
Conversion|Our Tac<cs Analyze Website Usability . Traﬃc Analysis . Benchmarking Customer Behavior . Click Paths Engage We Make sure that every interac:on across all touch points is a posi:ve experience by improving the copy, naviga:on, func:onality and brand impact of your website. Acquire Trust Elements | Look and Feel | Selling Proposi:on |Oﬀ Page Factors We help you Acquire customers informa:on by using smart branded entertainment, editorial content, data and interac:ve promo:ons. Retain We help you show your customers how much you care. We use intui:ve ways like surveys, newsle*ers, giveaways and loyalty programs to keep your customers coming back.
Online Performance Marke<ng Op:mizing Conversion Across Mul:ple Channels 1 2 3 4 Landing Pages Internet Traﬃc & Forms Sales Sales Inquiries Media Selec:on Media Planning Ad Crea:vity Landing Pages Op:miza:on Campaign Tracking tools User Journey op:miza:on Visitor Analy:cs Digital CRM Incen:ve Driven Ac:ons Lead Priori:zing and Rou:ng Professional and Timed Reply Sales Readiness Crowd Visitor Member Customer
Conversion| Analyze Traﬃc Geographic Click Paths and Goals Cross Report and Drill Down
Conversion| Engage Standards for an Engaging Experience Rich and Op<mized Experience Intui:ve & Crea:ve Design that ﬁts the target segments Localized experience in Languages, content and visuals Works on All types of computers Content is rich & ﬁt in context Easy fast naviga:on Website goes with you everywhere
Conversion| Acquire Tac<cs Incen<ves Landing Pages Op:miza:on Smart Branded Calls to ac:on Entertainment Special oﬀers Content Openness Editorial Internal Naviga:on content Trust Elements Surveys & Focus Groups Interac:ve promo:ons