Welcome! The presentation will begin shortly.


         The Power of a Sourcing Pipeline at Microsoft
                   ...
Today’s Agenda

    5 mins. – Introduction


    50 mins. – Our Feature Presentation and Q&A


    5 mins. – Wrap Up and T...
Today’s Moderator



         Amy Lewis
         Director, Talent Acquisition Community
         Human Capital Institute

...
Today’s Guests

         Marvin Smith
         Talent Community Development
         Microsoft Corporation


         Doug...
Building
Talent Communities
& Talent Pipeline’s
Talent Community Defined



A Talent Community is comprised of targeted,
qualified, active & passive prospects that Micros...
Talent Community
                                                            Phases Of Rollout


 PHASE 1                 ...
Race for Talent




   Fuel
 Sponsor
 Engine
Navigation
Performance
Key Components Of A Talent Community

                             Purpose|Message (Sponsor)
                            P...
Agenda




Purpose & Message
         (Sponsor)
What Talent Demands




   Adding
   Guanxi
 To The Mix
Guanxi is a Chinese term, generally translated as
networks or conn...
Key Elements of Guanxi

    Find ways to begin and capture a relationship

    with desired prospect even if they aren’t
...
Purpose/Message: “Micro Branding”



                  Our Brand
                  “Connected Entertainment”


           ...
Purpose/Message: Company/Culture



                 View <MyWorld>
                 Culture Overview


                 Y...
Recruiter Productivity Tools


           Quickly Join Recruiters
           Talent Community


           Recruiter Profi...
Agenda




Talent Acquisition
Short Term Versus Long Term View



Transactional Recruiting            Relationship Recruiting




 Hunter/Gatherer Menta...
Considerations of Targeted Talent




                     If Something
                     Finds Me                 Head...
Discovering Targeted Talent
Major Search
                       Search Engines, Blogs & Industry Sites
Engines
           ...
Talent Acquisition Tool Chest
New Talent Acquisition Tool Kit
Talent Acquisition Tool Kit
Agenda




    Hardware
  Engineering
   Case Study
Who Do We Want In Our Community?


                  Redmond
                   Silicon Valley
                           ...
Hardware Engineering Talent Profiles

                                         Manufacturing      Operations
       UX    ...
Hardware Engineers Target Audience


                                  Mechanical Engineers
• Narrowed hardware           ...
Agenda




                           Social
                       Recruiting
                          Events
“Building ...
Social Networking Events



 40% of attend
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Microsoft The Power Of A Sourcing Pipeline 2008 12

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Microsoft Reports on the Power of a Sourcing Pipeline

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Microsoft The Power Of A Sourcing Pipeline 2008 12

  1. 1. Welcome! The presentation will begin shortly. The Power of a Sourcing Pipeline at Microsoft Tues, December 16 / 1:00 PM - 2:00 PM ET HCI is pleased to offer the downloaded slides, the archived version of this Webcast and the subsequent whitepaper to HCI Professional Members. If you are currently a Community Member, please upgrade your membership to access these features. See the reminder email from HCI on today’s Webcast for more details. For Audio Made Possible By: Please listen using VOIP through your computer speakers. Make sure your speakers are on and the volume is up.
  2. 2. Today’s Agenda 5 mins. – Introduction 50 mins. – Our Feature Presentation and Q&A 5 mins. – Wrap Up and Tour of Track Page Made Possible By:
  3. 3. Today’s Moderator Amy Lewis Director, Talent Acquisition Community Human Capital Institute Made Possible By:
  4. 4. Today’s Guests Marvin Smith Talent Community Development Microsoft Corporation Doug Berg Founder and Chief Innovation Officer Jobs2Web Made Possible By:
  5. 5. Building Talent Communities & Talent Pipeline’s
  6. 6. Talent Community Defined A Talent Community is comprised of targeted, qualified, active & passive prospects that Microsoft Entertainment & Devices (E&D) staffing can develop into a self-sustaining source of engaged talent that will be harvested for years to come.“ Mission: Develop a self-sustaining source of engaged talent (targeted, qualified, comprised of both active & passive prospects)
  7. 7. Talent Community Phases Of Rollout PHASE 1 PHASE 2 PHASE 3 “TippingRollout Point” Year 1: (2007-2008) Year 2: (2008-2009) Year 3: (2009-2010) Community Ownership Change Community “Lives” when the • Vendor Engagement • Broaden Platform Use • Optimize & Integrate community will (Single Vendor) (Multiple Vendors) Platforms (All Vendors) • Launch Talent • Expanded “Micro • Utilize Supply/Demand have a life of its Community Branding” To Drive Planning • Single Site/Community • Multiple Communities • Cross Community own. • Talent Engagement • Expanded Talent Synchronization • Recruiting Engagement Acquisition (SEO/SEM) • Viral Community Growth (Finders) • Deepen Recruiter Activity • Hiring Managers • Hiring Team Engagement (Tools & Events) Active In Community • Greater Hiring Manager • Recruiting Role Changes Involvement From Finder To Facilitator
  8. 8. Race for Talent Fuel Sponsor Engine Navigation Performance
  9. 9. Key Components Of A Talent Community Purpose|Message (Sponsor) Prospect Company Product WIFM Info Info Life Here Career Respected (Culture) Info Relationships Talent Acquisition (Fuel) Communication Talent Content & Interaction (Navigation) Profiling Management SEO/SEM Job Boards Job Search RSS Feeds Job Search CRM Social Research & Match Networks Tools Recruiter Campaigns Tools Trade Data Community Platform Web 2.0 Groups Gathering Events Channels (Engine) Campaign Referring Web Results Sources Footprint Talent Visitor Geo Segments Activity Analytics Measurement & Metrics (Performance)
  10. 10. Agenda Purpose & Message (Sponsor)
  11. 11. What Talent Demands Adding Guanxi To The Mix Guanxi is a Chinese term, generally translated as networks or connections, that is increasing discussed in Western business circles and among academics studying such aspects of community as affective networks and social capital.
  12. 12. Key Elements of Guanxi Find ways to begin and capture a relationship  with desired prospect even if they aren’t currently looking for a job. Develop a longer term relationship with  prospects during their entire career. Find ways to bring value to your prospect  community even if they don’t take your job. Become more transparent to target talent &  enhance prospect experience Move away from transactional recruiting and  into relationship recruiting
  13. 13. Purpose/Message: “Micro Branding” Our Brand “Connected Entertainment” Our Product Groups Our Specific Products Our Recruiters Our Locations
  14. 14. Purpose/Message: Company/Culture View <MyWorld> Culture Overview YouAtMicrosoft.com <Diversity & Inclusion>
  15. 15. Recruiter Productivity Tools Quickly Join Recruiters Talent Community Recruiter Profile Integrated Video, Blog, & Links To Social Networks Email & RSS Subscribe Recruiters Active Jobs 15
  16. 16. Agenda Talent Acquisition
  17. 17. Short Term Versus Long Term View Transactional Recruiting Relationship Recruiting Hunter/Gatherer Mentality Farming/Cultivating Mentality
  18. 18. Considerations of Targeted Talent If Something Finds Me Heads Down Actively Looking & A Few Hours Applying Now & Then • Timing Is Everything – Talent Is Not Looking All The Time • Talent Changes Jobs Every 18-24 months • How To Relate Through Job Search Cycle
  19. 19. Discovering Targeted Talent Major Search Search Engines, Blogs & Industry Sites Engines • Reading White Papers/Articles • Searching For Project/Task Related Info • Salary & Comp Info • Attending Learning & Non-Career Events • Social Networks (Talking With Friends) • Business Networks • Resume Searches • Researching Company’s Directly Job Boards • Researching Career • Resume Together/Online Paths & • Actively Searching Progressions & Applying To Jobs
  20. 20. Talent Acquisition Tool Chest
  21. 21. New Talent Acquisition Tool Kit
  22. 22. Talent Acquisition Tool Kit
  23. 23. Agenda Hardware Engineering Case Study
  24. 24. Who Do We Want In Our Community? Redmond Silicon Valley MACH Shenzhen What types?  Who employs them?  How many?  How often do they change jobs  Where do they live?  Why change jobs? 
  25. 25. Hardware Engineering Talent Profiles Manufacturing Operations UX Design Factory Account New Product Industrial Design Program Mgmt Introduction Management Ergonomics Supply chain Mfg Eng Architecture Usability sourcing Mfg Test Quality VLSI User Assistance Product Data Analytics Firmware Engineering Compliance Drivers Info Services Sustaining Thermal Mechanical Packaging Power RF Optical Reliability
  26. 26. Hardware Engineers Target Audience Mechanical Engineers • Narrowed hardware (227,000) engineer population to match talent Electrical Engineers (153,000) profiles • Aggregate data Electronics Engineers (138,000) from multiple engineering Computer Hardware Engineer (79,000) disciplines • Out of the 620,000 Materials Engineer (22,000) engineers, we have identified 18,900 Hardware Engineers Hardware Engineers Identified (18,900) Source: Bureau of Labor Statistics
  27. 27. Agenda Social Recruiting Events “Building Guanxi Face to Face”
  28. 28. Social Networking Events 40% of attend

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