This presentation is an introduction to digital marketing. It looks at the digital elements that anyone entering an advertising agency should know, including:
1. Search engine strategies - covering SEM & SEO;
2. eCRM - an overview of best practice & how Apple are doing it well;
3. Social marketing - what to remember when doing social; and
4. Mobile marketing.
It also looks at the trends from 2011 and the predictions for 2012.
For a download, please contact me.