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How SEO Works

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Done in 2010, prior to the big Panda and Penguin updates, this is a presentation I did about SEO. Thought I should share it with the SlideShare crew.

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How SEO Works

  1. 1. What is SEO?Display Advertising A process and effort to connectSearch Engine OptimizationPaid Search your website with searchersPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  2. 2. What is SEO?Display Advertising A process and effort to connectSearch Engine OptimizationPaid Search your website with searchersPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  3. 3. How search engines work CrawlersDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  4. 4. How search engines work Crawlers IndexingDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  5. 5. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  6. 6. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine Optimization Algorithm?Paid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TV How to rank allMobile these website?BloggingPodcastingE-commerce
  7. 7. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine Optimization Algorithm?Paid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  8. 8. How search engines work Crawlers Indexing SearchingDisplay AdvertisingSearch Engine Optimization Algorithm?Paid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  9. 9. How search engines work Crawlers Indexing Searching Results RankingDisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance MarketingEmail MarketingSocial MarketingOnline PRInteractive TVMobileBloggingPodcastingE-commerce
  10. 10. PPC vs SEODisplay AdvertisingSearch Engine OptimizationPaid SearchPerformance Marketing PPC • Instant result SEOEmail Marketing • Takes time (2 to 16 (immediately) weeks)Social Marketing • Flow of traffic can be • No Traffic controlOnline PR control • Pay by consultant andInteractive TV • Pay for every click maintenanceMobile • Less exposure • Large exposureBlogging • Can compete for as • Difficult to achieve many as keywords top rank of multiplePodcasting • Best for short term keywordsE-commerce campaigns with high • Best for long term realization value campaigns

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