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nToklo Recommendations and Social Discovery

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nToklo delivers personalised content recommendations and social integration tools for online retail, helping brands increase awareness and influence in the decision making process of online retail. We know Social Commerce!

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nToklo Recommendations and Social Discovery

  1. 1. RecommendaHons  and  social  integraHon  tools  that  help  you  sell  more.   We  know  Social  Commerce   1st  Floor,  48  Warwick  Street,  London  W1B  5NL,  United  Kingdom   T:  +44  (0)  20  7747  1050          F:  +44  (0)  20  7747  1010             www.nToklo.com  
  2. 2. What  We  Do   “Out  of  intense  complexiHes,  intense  simpliciHes  emerge“   -­‐  Winston  Churchill    „  Online  retail  has  significant  social  capital  data  (the  user  acHvity  data  you  have  on  your  site).      „  nToklo  enables  online  retail  and  media  to  leverage  and  enhance  their  social  capital  to  improve  sales  and   user  engagement,  brings  consumers  together  to  talk  to  brands  and  their  peers  around  the  shopping   experience  –  we  make  social  commerce  possible.  „  Personalised  Recommenda/ons     •  nToklo’s  algorithm  looks  at  user  and  community  behavioural  acHvity  to  present  the  most  relevant   recommendaHons.     •  Does  not  rely  on  or  use  curated  metadata  or  lists.  Reduces  cost  on  maintenance  of  metadata   taxonomy  across  plaYorms  and  content  providers.   •  Readily  perform  and  support  cross  content  plaYorms,  i.e.  services  that  support  content  from  music   to  events  to  movies  to  venues  to  locaHon.  „  Social  Integra/on     •  Leverage  users  exisHng  social  networks.       •  Connect  to  more  than  just  your  friends  –  with  peer  groups  of  similar  opinion  and  taste.   •  Make  user  recommendaHons  –  connecHng  users  within  common  interest  groups  around  topics     of  interest.    
  3. 3. Personalised  RecommendaHons  nToklo  increases  sales  and  delivers  a  more  engaging  user  experience  by  providing  relevant    personalised  recommendaHons  based  on  user  acHviHes  and  social  interacHon.   Personalised   Recommend  based  on  the  users   Be^er,  more  relevant,  content   RecommendaHons   past  behavior  and  acHviHes   recommendaHons   Maximize  Sales  conversion   Recommend  based  on  the   A  more  engaged  user  experience   Community   community  trends  and  past   RecommendaHons   behavior  of  similar  users   Reduced  bounce  rate   Improved  customer  retenHon   Related  Items   Recommend  based  on  item   New  channels  of  brand   RecommendaHons   history  and  related  items   distribuHon   Create  new  opportuniHes  for   Incorporate  social  integraHon   shopping  and  selling   Social  IntegraHon   tools  for  social  discovery  and   recommendaHons       Increase  ARPU  and  revenue  
  4. 4. How  Might  This  Look?   Personalised   Avail  trending  content  and   recommendaHons   user  informaHon   User Activity Purchase Content Avail  live  acHvity   Allow  users  to  comment   Browse Search data  on  your  site.   Wishlist Content Rate Review Opinion Comments Allow  users  to   Recommend recommend.   Share Social Follow - topic Follow - user Connect with user(s) Gather  user  opinions   ce [friends] u sa and  reviews.   ... et ...more cr Se Leverage  users  exisHng   social  networks.   Personalised Recommendations Containers: data driven information based on time Content & Allow  users  to   Topics meaningfully  connect  with   their  peers.   Opinions People
  5. 5. Lets  say  you’re  looking  at  your  average  eCommerce  product  page.       There’s  the  product  image,  product  details  and  a  list  of  user  reviews.     I  see  all  these  reviews  but  which  one  can  I  really   trust.    It  would  be  nice  to  know  who  has  similar   Then  you  ask  yourself…   taste  and  opinion  to  me?...a  review  with  some   credibility.     Item X Product description € price My purchase history E D C B A Me today Im considering item X Promoted  similar  user  reviews   Similar users to you had this to say nToklo  can  idenHfy  similar  users  based  on   Item X a  number  of  criteria.    HighlighHng  these  Purchase  history   Product description See what Dwight had to say about these items C B AnToklo  is  aware  of  the  users   reviews  helps  generate  credibility  of  the  purchase  history  and  those  of   € price Dwight Great product but lost 2 stars because of colour. reviews  for  the  user  and  develops  the  peer  similar  users.   See what Lucy had to say about these items E D A to  peer  community..   Customer Reviews Lucy I can recommend this. C B A Item Y P D C B See what Rupert had to say about these items X Dwight Dwight Great product but lost 22 stars because of colour. Great product but lost stars because of colour. Rupert This is the third one Ive bought. I cant imagine Item not having this item. E D A X W Highlight  products   Lucy Lucy I Ican recommend this. can recommend this. Customer Reviews Highlight  to  the  similar  products  that  you   Item Y W P will  recognise  as  items  you’ve  previously   X Jack Dont bother, only barely does what it claims. purchased,  so  that  you  might  relate  these   Jack Jack Dont bother, only barely does what it claims. Dont bother, only barely does what it claims. Pluto is not a planet!! users  to  your  opinion  and  teste   C Item Z P Pluto isis not a planet!! Pluto not a planet!! X Andrew Its ok, its what you would expect for something Andrew Its ok, its what you would expect for something Andrew Its ok, itsalthough not veryexpect for something like this what you would exciting. like this although not very exciting. Item Y Z like this although not very exciting. X Pheobe Fantastic - everyone should have one of these. Pheobe Fantastic - everyone should have one of these. Pheobe Fantastic - everyone should have one of these. C B Item Z D X Rupert This is the third one Ive bought. I cant imagine Jessica I found the orange box to be a great help with Rupert This having thisone Ive bought. I cant imagine not is the third item. walking the dog! D Item W not having this item. X Jessica I found the orange box to be a great help with Jessica walking the dog! I found the orange box to be a great help with walking the dog!
  6. 6. So  now  you’re  interested  in  a  user,  as  you  see  they  have  reviewed  a  product   you’re  interested  in,  and  you  like  their  opinion.         Its  worth  seeing  their  view  on  other  products  to  see  if  you  have  similar  views,   taste,  and  opinion.   Item X Product description€ price Follow  like  minded  opinion  peers.  People youre following had this to say These  opinions  will  show  first  when   Follow  like  minded  opinion  peers.   available  to  improve  confidence   Where  users  find  a  peer  with  similar   when  shopping.   opinion  and  reviews  allow  them  to  Jessica I found the orange box to be a great help with walking the dog! follow  each  other  for  confidence  Similar users to you had this to say Great product but lost 2 stars because of colour. raHngs  and  reviews.   See what Dwight had to say about these items C B A Jessica Me Follow JessicaDwight Great product but lost 2 stars because of colour. I liked the colour of this box, its also very square Follow which is a good thing in a box. E D A Cancel Done See what Lucy had to say about these items Awful!...dont get this, only gave it one star cause I like pink Lucy I can recommend this. See what Rupert had to say about these items D C B Everyone needs a blue square somewhere, yellow squares are rubbish! Rupert This is the third one Ive bought. I cant imagine not having this item. Other products Dwight has boughtCustomer Reviews If Red is your colour then this is not a bad option. Worth a go but not as good as the blue. The  product  page  becomes  vastly   Jack Dont bother, only barely does what it claims. Pluto is not a planet!! I like this option. I have bought several of these to give out as gifts to my friends and they all like improved!  ...more  engaging  with   synchronous  peer  support.   it.Andrew Its ok, its what you would expect for something more... like this although not very exciting.Pheobe Fantastic - everyone should have one of these.Jessica I found the orange box to be a great help with walking the dog!
  7. 7.   Request  a  review  There  are  more  social  features  that  nToklo  can  add…   Allow  users  to  engage  with  their   peers  on  your  site  by  requesHng  a   review.    The  acHvity  is  posted  to  the   acHvity  stream  and  those  who  are   following.   Item X Request a review Product description Recommend   € price Recommend Allow  users  to  recommend  content   Recommend Item X to  their  peers,  friends  or  just  in   People youre following had this to say Me general.    This  acHvity  is  onsite  but   To the Topic can  also  push  out  to  social  networks.   To your connections Jessica I found the orange box to be a great help with walking the dog! Similar users to you had this to say Cancel Done See what Dwight had to say about these items C B A Dwight Great product but lost 2 stars because of colour. E D A See what Lucy had to say about these items Lucy I can recommend this. See what Rupert had to say about these items D C B Rupert This is the third one Ive bought. I cant imagine not having this item. Customer Reviews Jack Dont bother, only barely does what it claims. …so  what  does  this  mean  for  the  rest     of  the  online  retail  site?   Pluto is not a planet!! Andrew Its ok, its what you would expect for something Personalised  recommenda/ons   like this although not very exciting. Relevant  content  recommendaHons   for  this  user,  related  to  this  product   Pheobe Fantastic - everyone should have one of these. item.   Other items you may be interested in Product Product Product Product Product description description description description description € price € price € price € price € price
  8. 8. Topics   Let’s  take  a  look  at  your  standard  eCommerce  category  page,     nToklo  allows  you  to  editorially  create   topics,  typically  named  as  key  parent   lets  say  the  Category  is  Gardening.   categories  from  the  catalogue  although   these  could  be  anything  around  which   users  may  find  interest.  Personalised  recommenda/ons  Relevant  content  recommendaHons  for  this  user,  related  to  this  Category.   Personalised recommendations Topic: Gardening Follow Follow  a  Topic  of  interest   Using  nToklo,  allow  users  to  follow  a  Topic   Activity Stream Content catalogue and  present  topic  acHvity  to  the  user.     ▶ Item 1 Product Lucy rated Item X Item X Integrated  with  eCRM  can  be  used  to  keep   Product users  informed  of  your  brand  in  a  non-­‐ Product Product description ▶ Item 2 description description description Lucy I can recommend this. ▼ Item 2.1 € price € price € price € price Dwight has requested intrusive  opt-­‐in.   ▼ Item 2.2 an Item review, can Dwight you help? ▶ Item 3 Item 3.1 Another item X has just sold, thats 3 today! ▼ Gardening ▶ Item 3.2.1 Pheobe rated Item X B Ac/vity  streams   nToklo  provides  AcHvity   ▶ ▶ Item 4 Item 3.2.2 Product description Product description Product description Product description Pheobe Fantastic - everyone should have one of these. streams  for  the  site  or  specific   With  Chart  data,   ▶ ▶ Item 5 Item 6 € price € price € price € price more... Topics  that  can  be  used  to   show  selected  user  and  site   daily,  weekly,   ▶ Item 7 Top 10 selling items this week acHvity.   monthly,  all  Hme   1 Item Product Product Product Product € price description description description description 2 Item € price € price € price € price € price Trending  informa/on   Item 3 € price nToklo  disseminates  the  data   Chart position into  readily  available  charts  of   trend 4 Item Product Product Product Product € price trending  informaHon  based  on   Time on the description description description description 5 Topics  or  site  acHvity.   chart Item € price € price € price € price € price Peak position more... Find friends Me Follow Jessica Cancel Done Jessica Connect  wizard   Leverage  users  exisHng  social   connecHons  -­‐  not  create  a  new  social   Lindsey network.  nToklo  provides   Weve found some of your friends on funcHonality  for  users  to  find  their   the site - select those you would like to follow? friends    on  exisHng  social  networks.   Cancel Done
  9. 9. All  this  acHvity  may  be  brought  to  render  on  the  homepage  for  a     more  personalised,  engaging  user  experience.       User  Ac/vity   Note  –  all  acHvity  informaHon  is  public  Personalised recommendations Users Im following domain  in  the  first  instance  as  users  are   acHvely  posHng  reviews,  comments  etc.     Jessica reviewed Item X Item There  is  no  concern  of  privacy  here.   X Jessica I found the orange box to be a great help with Product Product Product Product Product Product description walking the dog! description description description description description Yesterday 16h47€ price € price € price € price € price € price Jessica recommended Item Item Q Q Jessica 14/08/2011 10h01Menu Social  and  content  ac/vity   Neal reviewed Item T▶ Item 1 Item T These  social  and  peer  support  elements  ▶ Item 2 Neal Brilliant!! create  a  more  engaging  shopping  and  ▶ Item 3 Product Product Product Product 14/08/2011 11h27 social  experience  for  your  users  with  your  ▶ Item 4 description description description description more... brand.  ▶ Item 5 € price € price € price € price▶ Item 6 Topics Im following▶ Item 7 goto... Activity Gardening 123 Product Product Product Product description description description description Kitchenware 14 € price € price € price € price Road bikes 234
  10. 10. nToklo  –  who  are  we?  „  Company  formed  in  2010  with  a  mission  to  make  social  recommendaHons  a  mainstream  soluHon  for   online  brands  „  R&D  based  in  London  „  World-­‐class  team  consisHng  of  online  &  mobile  technical  experts,  &  our  PhD  mathemaHcians,  the   inventors  of  the  nToklo  secret  sauce!!   1. n [en] In  mathemaHcs,  represents  the  size  of  a  staHsHcal  sample.   2. toklo [toe-klo] Word  for  the  number  "2"  used  by  the  Chickasaw,  a  naHve  American  tribe  largely  concentrated  in  Oklahoma,  USA  Where  do  we  come  from?  „  Leading  mobile  industry  consultancy  with  over  10  years  experience    Why  are  we  doing  this?  „  Back  in  2009  we  idenHfied  the  need  for  a  “socially  aware  online  store”  (original  mission  statement).      
  11. 11. 1st  Floor,  48  Warwick  Street,  London  W1B  5NL,  United  Kingdom   T:  +44  (0)  20  7747  1050          F:  +44  (0)  20  7747  1010             www.nToklo.com  

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