Wil Reynolds - link building mistakes 2011

Link Building Mistakes
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Adoro picanha

@wilreynolds
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Things we have actually screwed up
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#1Trusting in “Trusted” link sources
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#2 Poor competitive link research
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#3 Having NO Muscle(Value of social)
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Too much trust?
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Client who has links from

10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets
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1st Page of Google = no one had these kind of linksWe had 15-20
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Let me show you the reward we got…
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PAIN!!!
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This does not mean that if you get a link from a quality source you go DOWN in rankings
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Getting more quality links than your competitor is not always the path to success
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NEVER HURTS
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It does mean research would have showed us to not rely so heavily on that strategy…
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Poor competitive link research
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If your link building plan starts off every project the sameyou lose
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Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory
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STOP THIS!!!
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Start this…
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Conditional Formats!
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Visuals!
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The research will show you where you are getting beat
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There are all types of linksQuestion: Which ones do you need?
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Trust# of linksAnchor TextInternal LinksLongevity / Pace of links
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I recommend you do all of them
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Research first helps you prioritize better and get results faster
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Execute, NOW!
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You ever pour your heart and soul into a link idea and get few links?
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You have no…social musclenetworkarmy of helpers
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I’ve seen two companies launch the same link asset and one gets CRUSHED
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Why?
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Muscle!
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The true value of doing social well is the MUSCLE
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Will Critchlow – TechCrunch
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Find people who are internet famous
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Like this Guy!
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We hired a top mom blogger
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Has credible muscleNo “personas”
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Forums are very helpful
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Find top posters, employ them as your muscle
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Have them:Post in forums for you(when it makes sense)
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Get quality links in forums without polluting the web
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Every linkable asset gets a Marketing PLAN!
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Wil Reynolds@wilreynoldsSEER Interactive
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http://www.agenciars.com.br	720
http://www.educoutinho.com.br	672
http://www.mitchelmonteiro.com.br	239
http://www.evermedia-blog.com.br	27
http://webcache.googleusercontent.com	5
http://twitter.com	2
http://translate.googleusercontent.com	2
http://educoutinho.com.br	2
http://copyscape.com	1
http://www.copyscape.com	1

Wil Reynolds - link building mistakes 2011

by wilreynolds on Jul 25, 2011

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