Wil Reynolds - link building mistakes 2011

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presentation in Sao Paulo for expon on link building mistakes and how to avoid making them.

presentation in Sao Paulo for expon on link building mistakes and how to avoid making them.

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  • Goo stuff as usual Wil!
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Transcript

  • 1. Link Building Mistakes
    1
  • 2. 2
    Adoro picanha
  • 3. @wilreynolds
    3
  • 4. Things we have actually screwed up
    4
  • 5. #1Trusting in “Trusted” link sources
    5
  • 6. #2 Poor competitive link research
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  • 7. #3 Having NO Muscle(Value of social)
    7
  • 8. Too much trust?
    8
  • 9. 9
    Client who has links from
  • 10. 10+ years online.edu links from research4 million searches / month Newspaper / magazine linksSome SERPS are adult categoryCEO is sought after by media outlets
    10
  • 11. 1st Page of Google = no one had these kind of linksWe had 15-20
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  • 12. Let me show you the reward we got…
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  • 13. 13
  • 14. PAIN!!!
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  • 15. This does not mean that if you get a link from a quality source you go DOWN in rankings
    15
  • 16. Getting more quality links than your competitor is not always the path to success
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  • 17. NEVER HURTS
    17
  • 18. It does mean research would have showed us to not rely so heavily on that strategy…
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  • 19. Poor competitive link research
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  • 20. If your link building plan starts off every project the sameyou lose
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  • 21. Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory
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  • 22. STOP THIS!!!
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  • 23. Start this…
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  • 24. 24
  • 25. Conditional Formats!
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  • 26. 26
  • 27. Visuals!
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  • 28. 28
  • 29. The research will show you where you are getting beat
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  • 30. 30
  • 31. There are all types of linksQuestion: Which ones do you need?
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  • 32. Trust# of linksAnchor TextInternal LinksLongevity / Pace of links
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  • 33. I recommend you do all of them
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  • 34. Research first helps you prioritize better and get results faster
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  • 35. Execute, NOW!
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  • 36. You ever pour your heart and soul into a link idea and get few links?
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  • 37. You have no…social musclenetworkarmy of helpers
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  • 38. I’ve seen two companies launch the same link asset and one gets CRUSHED
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  • 39. Why?
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  • 40. Muscle!
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  • 41. The true value of doing social well is the MUSCLE
    41
  • 42. Will Critchlow – TechCrunch
    42
  • 43. Find people who are internet famous
    43
  • 44. Like this Guy!
    44
  • 45. We hired a top mom blogger
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  • 46. Has credible muscleNo “personas”
    46
  • 47. Forums are very helpful
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  • 48. Find top posters, employ them as your muscle
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  • 49. Have them:Post in forums for you(when it makes sense)
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  • 50. Get quality links in forums without polluting the web
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  • 51. Every linkable asset gets a Marketing PLAN!
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  • 52. Wil Reynolds@wilreynoldsSEER Interactive
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