Charlene Li argues that open leadership is needed for social business. She outlines 10 elements of openness that involve giving up some control to build real relationships and get value from others. An open leader determines how open they need to be to meet goals, learns from their community through monitoring and dialog, and focuses on building relationships over commands. Social business requires aligning social goals with strategic goals, understanding the new metrics of customer lifetime value, and organizing for different types of openness.