The document contains advice from Tom Critchlow on how to improve marketing efforts. It discusses seeing the bigger picture, teaching clients and colleagues, focusing on stories over projects, planning for long-term success, building content platforms and analytics culture, and doing work you are passionate about. The overall message is on bettering marketing strategies and helping others.

1. Why I Do What I Do@tomcritchlowwww.distilled.net

2. “If you work in marketing, kill yourself”- Bill Hicks

3. All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann

4. See The Bigger PictureHow To Deliver Documents

5. We Live In Interesting Times

6. Make Pages That Deserve To Rank

7. Inbound Marketing > AdvertisingHow To Deliver Documents

8. Teach Clients to Fish

9. Education.How To Deliver Documents

10. Teach Clients to Fish

11. Teach People To #Measure

12. Teach Colleagues & Employees

13. Pitch Stories, not ProjectsHow To Deliver Documents

14. “Your tale, sir, would cure deafness.William Shakespeare

15. You Have ResponsibilityHow To Deliver Documents

16. You have an audience

17. Actions!How To Deliver Documents

18. Things You Can DoPlan for the long termBuild content platforms, not content piecesBuild an analytics cultureGather a library of awesome marketing

19. And finally…How To Deliver Documents

20. “From here on out, do what you love - Justin Briggshttp://justinbriggs.org/from-here-on-out-do-what-you-love

21. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.netFiercely curious. Passionate about learning. Email me!@tomcritchlow