SlideShare a Scribd company logo
1 of 81
The Weird & Magical Powers 
of Google+ 
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
This Presentation Is Online Here: 
bit.ly/gplusmagic
Why Google+? 
Facebook, Twitter, Pinterest, 
LinkedIn, and Instagram are all 
opportunities, too. What makes 
G+ special?
#1: Reach 
1.85 Billion accounts 
(more than Facebook’s 1.32B 
active users, though likely lower 
than FB’s total users) 
The methodology from http://plus.miernicki.com/ counts all accounts, not just active or verified
Active User Counts are Smaller (but still huge) 
Total 
Accounts 
Active 
Users 
Stats via MarketingLand and Business Insider 
September 2012: 
October 2013: 
August 2014: 
Monthly Active “In-stream” 
(*estimates my own assuming similar percents of total/active/instream ratios) 
Users 
100mm 
540mm 
647mm 
(*estimated) 
400mm 
1.10B 
1.85B 
55mm 
(*estimated) 
300mm 
360mm 
(*estimated)
Google+ Gets About the Same Number of 
Monthly Active Users as Twitter 
NOTE: it’s likely the avg Twitter user is more engaged on Twitter than avg G+ users are on G+.
For 18-34 Yr Olds in the US, Google+ is just 
ahead of Pinterest and just behind Twitter 
Please ignore the fact that 
Comscore’s chart listed 
17.9% higher than 18%
Global adoption varies – 
e.g. Australia’s per capita 
use is ~1/2 the United 
States 
Stats via Circlecount. Methodology compares relative population size 
vs. Google+ profiles from Circlecount’s data
#2: Potential Reach 
This number represents the 
potential Google users that can be 
influenced by Google+ when logged 
into their Google account
This result appears in 
position #2 for my 
search query with 
Mark’s picture next to 
it only because I follow 
him on Google+
Anytime I’m on any Google property, this 
notification bell follows me and alerts me 
to Google+ activity (even from people I 
don’t follow!)
#3: Access to Influencers
#4: Photo Backups, Functionality, & Sharing
#5: Extra Features & Real Estate in Search
Circles 
Google+ enables a unique kind 
of follower/following 
relationship
Different Groups for Different Interests
You Control Which Circles See Your Shares
G+ Enables 
Connections by 
School, Work, 
Gmail Contacts & 
More (but you 
can add anyone 
to any circle)
Your Shares and +1s 
Can Reach Beyond 
Your Circles 
But only if you 
share publicly!
G+ in Search 
How Google+ influences what 
searchers see and where they 
see it
Google Authorship used to 
show photos connected to 
the G+ profile of the author. 
Now it’s just the author’s 
name & a link (here’s how to 
set it up)
Authorship photos do still 
appear when Google 
personalizes results from 
people you follow on 
Google+
Google Search also 
displays social proof from 
your connections who’ve 
+1’d or shared content 
you see in the search 
results
Not only do Google+ 
posts have an amazing 
ability to rank for even the 
broadest keywords, the 
biasing effects can last for 
months or years
More than a year after Geraldine posted this on G+, 
I still see it on page 1 for a related query
The more recent the post, 
the higher it ranks on G+ 
in personalized results. 
For the last 3 years, the 
keyword matching 
algorithm has been 
extremely broad.
For some active brands on G+, there’s a 
range of additional features like the “follow” 
button and recent posts
Less followed, less active, and/or non “approved” still 
get some search real estate from their G+ page 
(NOTE: Google isn’t transparent about how a page/brand can get 
additional features in search)
For many local, small 
businesses, G+ is a 
requirement of getting 
listed in Google Maps 
(and how Google 
defaults to showing 
your listing)
SEO Benefits of Using Google+ 
Biases Personalized/Logged-In Search Results 
Gives Authorship Link & Citation Credit in SERPs 
Enables Knowledge-Graph Style Box for Brand Name 
Is Essential to Local Business Listings in Google Maps 
Gives Authorship Photo and Link to G+ Post in Personalized 
Results
Visuals 
Leveraging G+’s Unique Photo 
and Video Features to 
Maximum Effect
If You Have Android, G+ Auto-Integrates
For iPhone & Windows Phone, the G+ App Does It
Google+’s “Auto Awesome” Images is Pretty 
Good (though Instagram’s still better in some ways) 
G+ will take any 
series of similar 
shots and mesh 
them together to 
create fun gifs like 
this one:
Photo “Stories” in Google+ Are 
Fascinating, Too
Ease of Photo-Sharing is Definitely a Plus
Videos Also Work Well and Have Easy Integration
As with Facebook, Sharing Visual Content is Often a 
Way to Earn Greater Amplification
Hangouts 
Skype made it possible. 
Google+ made it better and 
more shareable.
Google Hangouts Are Often Superior to Skype 
Don’t worry, you won’t automatically grow a giant beard
“Hangouts on Air” Enable Public Video Conferencing, 
Recording, & Sharing to YouTube 
Hangouts on Air can be simultaneously live-broadcasted and 
recorded for later viewing/embedding via YouTube
Some Bloggers Use Hangouts on Air 
As a Primary Content Channel 
From Denise Wakeman’s Hangouts (lots of good stuff in there)
Amplification 
12 tips to earn greater reach 
and attention to your Google+ 
posts
Tip #1: Measure Your Progress 
Use a tool 
(Circlecount, 
pictured here, is 
free) to track your 
G+ activity and see 
what works vs. 
doesn’t
Tip #2: Be Visual 
We’ve seen a strong correlation 
between the performance of our 
content on social media and the 
engagement/quality of the visuals in 
the posts. Hence, we now put lots 
more energy into making great 
images on, for example, our 
whiteboard videos
Tip #2: Be Visual 
If you’re sharing a link, be 
sure to optimize which image 
is chosen. If there aren’t any 
good ones, consider taking a 
screenshot and sharing the 
image and link together.
Tip #3: Share to the 
Right People 
G+ may default to 
private sharing or 
may not include all 
your circles, so be 
sure to add them 
You can choose to send emails to 
people in your circles – take care 
not to abuse this ability
Tip #3: Share to the Right People 
G+ also enables you to search for and 
share to individuals (like Twitter’s 
@mention functionality). This will 
create a notification in their Google 
navigation
Tip #4: Use Ripples to Find Potential Amplifiers
Tip #4.5: Buzzsumo Helps ID the Right Content 
Search, filter, and find the most shared stuff
Tip #5: Share G+ Post On Other Networks 
Amplifying your G+ shares on other 
social networks can help boost reach 
and SEO influence
Tip #6: Share at the Right Time(s) 
Via Followerwonk 
(G+ times usually align better w/ 
Twitter than FB)
Tip #7: Reciprocation (+1 and Ye Shall Be +1’d) 
Aleyda will get a notification of my +1 and see my 
name – that creates a powerful, but often 
subconscious nudge for her to return the gesture
Tip #8: Join & Leverage Communities
Tip #9: Employ Hashtags & Keywords 
The “Explore” tab can show 
you popular and trending 
hashtags
Tip #10: Format Your Posts 
Easy to scan 
means easy to 
read, click, and 
share
Tip #10: Format Your Posts 
Simple guide to the basics
Tip #11: Create “Direct Notification” Circles 
You can invite other Google+ users 
to get notifications every time you 
publish/post something to 
particular circles. 
Read Ray Hiltz’s post for more.
Tip #12: Consider Google+ Comment Integration
Networking 
How to reach people in ways 
that build lasting relationships 
on G+
Finding People on G+ Can Be a Challenge
“People & Pages” Can Help
Google’s Web Search > G+ Search
Use (But Don’t Abuse) Notifications 
Not as Good: 
I don’t know these 
folks and this 
doesn’t look 
relevant to me or 
personalized in 
any way. Think 
they just want 
more eyeballs  
Great: 
I didn’t know 
Justin, but his 
question is 
straight-forward 
and 
up my alley. 
Happy to help!
Resharing & +1’ing is a Great Start 
Being an early supporter is 
particularly appreciated 
(especially when combined w/ 
a comment!)
Cite Others Without Thought of Reward 
And when you make 
citations/shares, be sure to 
use the +name format so they 
can see your post
Mostly, Apply Bill & Ted’s Righteous Advice
Page or Profile 
Google+ enables pages (for 
brands/websites) and profiles 
(for people). 
Which is right for you?
Google+ Pages
Google+ Profiles
Profiles Are Best if… 
You’re a blogger, writing on your own site 
You’re the sole owner/operator of your web-based 
business/website 
You’re a small business owner that isn’t 
focused on rapid, scalable growth 
You don’t plan to ever have a team of 
marketing professionals managing your social 
media accounts
Pages Are Best if… 
You expect rapid growth of your business and 
know you’ll require social media management 
at scale 
You currently have multiple people working on 
your online marketing team 
You have a brand that scales (or will scale) far 
beyond any individual founder
If You Have a Page, You Should Also Leverage 
Your Personal Profile
The Competition 
Is Google+ worth investing 
time in over networks like 
Twitter, Facebook, and others?
A Social Network’s 
Size Can’t Be The 
Only Factor
Where is Your Audience Today?
Where is Your Potential, Future Audience?
Is Your Competition Non-Existent on G+? 
If your competitors aren’t 
active, that’s a chance to 
lead the market! 
Not an indication of a “ghost 
town.”
Remember G+’s Superpower 
Follow + Share = Rankings
Google+ 
may not be right for everyone, 
but it’s almost certainly worth 
some effort for those who create 
& share content online.
bit.ly/gplusmagic 
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com

More Related Content

What's hot

Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & HypothesesGoogle Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the FutureRand Fishkin
 
How you can use social media to impact the world
How you can use social media to impact the worldHow you can use social media to impact the world
How you can use social media to impact the worldSean Si
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food BloggersRand Fishkin
 
Why Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great SkepticsWhy Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great SkepticsRand Fishkin
 
10 SEO Lessons from 2010
10 SEO Lessons from 201010 SEO Lessons from 2010
10 SEO Lessons from 2010Rand Fishkin
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, FailsRand Fishkin
 
Link Building with Open Site Explorer
Link Building with Open Site ExplorerLink Building with Open Site Explorer
Link Building with Open Site ExplorerRand Fishkin
 
The SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be TelevisedThe SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be TelevisedRand Fishkin
 
How CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersHow CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersRand Fishkin
 
The Story of Moz: 1981-2011
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011Rand Fishkin
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerRand Fishkin
 
Fundamentals of Great SEO
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEORand Fishkin
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011Rand Fishkin
 
Leveraging Social Media for SEO
Leveraging Social Media for SEOLeveraging Social Media for SEO
Leveraging Social Media for SEORand Fishkin
 
3 Rules of Relationship-Powered Link Building #pubcon
3 Rules of Relationship-Powered Link Building #pubcon3 Rules of Relationship-Powered Link Building #pubcon
3 Rules of Relationship-Powered Link Building #pubconAnn Smarty
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Rand Fishkin
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of SearchCharlene Li
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016Rand Fishkin
 

What's hot (20)

Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & HypothesesGoogle Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
 
How you can use social media to impact the world
How you can use social media to impact the worldHow you can use social media to impact the world
How you can use social media to impact the world
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
 
Why Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great SkepticsWhy Great Marketers Must Be Great Skeptics
Why Great Marketers Must Be Great Skeptics
 
10 SEO Lessons from 2010
10 SEO Lessons from 201010 SEO Lessons from 2010
10 SEO Lessons from 2010
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
Link Building with Open Site Explorer
Link Building with Open Site ExplorerLink Building with Open Site Explorer
Link Building with Open Site Explorer
 
The SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be TelevisedThe SEO Revolution Will Not Be Televised
The SEO Revolution Will Not Be Televised
 
How CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersHow CEOs Can Be Great Marketers
How CEOs Can Be Great Marketers
 
The Story of Moz: 1981-2011
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
 
Fundamentals of Great SEO
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEO
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
 
Leveraging Social Media for SEO
Leveraging Social Media for SEOLeveraging Social Media for SEO
Leveraging Social Media for SEO
 
3 Rules of Relationship-Powered Link Building #pubcon
3 Rules of Relationship-Powered Link Building #pubcon3 Rules of Relationship-Powered Link Building #pubcon
3 Rules of Relationship-Powered Link Building #pubcon
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
 

Viewers also liked

The Origins Of Disneyland
The Origins Of DisneylandThe Origins Of Disneyland
The Origins Of Disneylandroxystar68
 
Presentation english Disneyland
Presentation english Disneyland Presentation english Disneyland
Presentation english Disneyland Raluca Ioana
 
Chain hotels of the world
Chain hotels of the worldChain hotels of the world
Chain hotels of the worldEdgar Dsouza
 
Resort n furniture sizes
Resort n furniture sizesResort n furniture sizes
Resort n furniture sizespalak0492
 
The walt disney company
The walt disney companyThe walt disney company
The walt disney companyptoelle81
 

Viewers also liked (8)

The Origins Of Disneyland
The Origins Of DisneylandThe Origins Of Disneyland
The Origins Of Disneyland
 
Presentation english Disneyland
Presentation english Disneyland Presentation english Disneyland
Presentation english Disneyland
 
Disneyland
DisneylandDisneyland
Disneyland
 
Chain hotels of the world
Chain hotels of the worldChain hotels of the world
Chain hotels of the world
 
Resort n furniture sizes
Resort n furniture sizesResort n furniture sizes
Resort n furniture sizes
 
Disney Land Presentation
Disney Land PresentationDisney Land Presentation
Disney Land Presentation
 
The walt disney company
The walt disney companyThe walt disney company
The walt disney company
 
Walt disney ppt
Walt disney pptWalt disney ppt
Walt disney ppt
 

Similar to Weird magic-power-googleplus

Google+ for sales pop
Google+ for sales popGoogle+ for sales pop
Google+ for sales popSalesPop
 
Best PowerPoint Ever
Best PowerPoint EverBest PowerPoint Ever
Best PowerPoint EverSalesPop
 
Google+ pages. Google+ for businesses
Google+ pages. Google+ for businessesGoogle+ pages. Google+ for businesses
Google+ pages. Google+ for businessesMaria Nasioti
 
Beginners Guide to Google+ for Social Selling
Beginners Guide to Google+ for Social SellingBeginners Guide to Google+ for Social Selling
Beginners Guide to Google+ for Social SellingInsideView
 
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...Gage Marketing Group
 
Google Plus for Marketers: Summary, Review, Implications, Recommendations
Google Plus for Marketers: Summary, Review, Implications, RecommendationsGoogle Plus for Marketers: Summary, Review, Implications, Recommendations
Google Plus for Marketers: Summary, Review, Implications, RecommendationsChris McLaren
 
Tips To Find Your Passion And Grow Your Community on Google Plus
Tips To Find Your Passion And Grow Your Community on Google PlusTips To Find Your Passion And Grow Your Community on Google Plus
Tips To Find Your Passion And Grow Your Community on Google PlusAndrea De La Cerda
 
Intro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public RelationsIntro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public RelationsThe Glover Park Group
 
Jellyfish Agency googleplus POV
Jellyfish Agency googleplus POVJellyfish Agency googleplus POV
Jellyfish Agency googleplus POVJellyfish Agency
 
Social Media to Achieve SEO Success - EBriks Infotech
Social Media to Achieve SEO Success - EBriks InfotechSocial Media to Achieve SEO Success - EBriks Infotech
Social Media to Achieve SEO Success - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
Google+ Benefits And Tips
Google+ Benefits And TipsGoogle+ Benefits And Tips
Google+ Benefits And TipsSocial Sinergy
 
Growing Your Business with Google Plus
Growing Your Business with Google PlusGrowing Your Business with Google Plus
Growing Your Business with Google PlusCristin Grogan
 
Plus one google_plus_marketing
Plus one google_plus_marketingPlus one google_plus_marketing
Plus one google_plus_marketingdanieljacobes
 
The New Social Media and Google+ Impact on SEM
The New Social Media and Google+ Impact on SEMThe New Social Media and Google+ Impact on SEM
The New Social Media and Google+ Impact on SEM6S Marketing
 
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
 
Google plus business page
Google plus business pageGoogle plus business page
Google plus business pageMrElshMedia
 
71 google changing the world... again
71  google changing the world... again71  google changing the world... again
71 google changing the world... againJoseph Olesh
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plusd50 Media
 

Similar to Weird magic-power-googleplus (20)

Google+ for sales pop
Google+ for sales popGoogle+ for sales pop
Google+ for sales pop
 
Best PowerPoint Ever
Best PowerPoint EverBest PowerPoint Ever
Best PowerPoint Ever
 
Google+ pages. Google+ for businesses
Google+ pages. Google+ for businessesGoogle+ pages. Google+ for businesses
Google+ pages. Google+ for businesses
 
Beginners Guide to Google+ for Social Selling
Beginners Guide to Google+ for Social SellingBeginners Guide to Google+ for Social Selling
Beginners Guide to Google+ for Social Selling
 
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...
 
Google Plus for Marketers: Summary, Review, Implications, Recommendations
Google Plus for Marketers: Summary, Review, Implications, RecommendationsGoogle Plus for Marketers: Summary, Review, Implications, Recommendations
Google Plus for Marketers: Summary, Review, Implications, Recommendations
 
Tips To Find Your Passion And Grow Your Community on Google Plus
Tips To Find Your Passion And Grow Your Community on Google PlusTips To Find Your Passion And Grow Your Community on Google Plus
Tips To Find Your Passion And Grow Your Community on Google Plus
 
Intro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public RelationsIntro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public Relations
 
Jellyfish Agency googleplus POV
Jellyfish Agency googleplus POVJellyfish Agency googleplus POV
Jellyfish Agency googleplus POV
 
Social Media to Achieve SEO Success - EBriks Infotech
Social Media to Achieve SEO Success - EBriks InfotechSocial Media to Achieve SEO Success - EBriks Infotech
Social Media to Achieve SEO Success - EBriks Infotech
 
Google+ Benefits And Tips
Google+ Benefits And TipsGoogle+ Benefits And Tips
Google+ Benefits And Tips
 
Google +
Google +Google +
Google +
 
Growing Your Business with Google Plus
Growing Your Business with Google PlusGrowing Your Business with Google Plus
Growing Your Business with Google Plus
 
Google+ for Business: Updated
Google+ for Business: UpdatedGoogle+ for Business: Updated
Google+ for Business: Updated
 
Plus one google_plus_marketing
Plus one google_plus_marketingPlus one google_plus_marketing
Plus one google_plus_marketing
 
The New Social Media and Google+ Impact on SEM
The New Social Media and Google+ Impact on SEMThe New Social Media and Google+ Impact on SEM
The New Social Media and Google+ Impact on SEM
 
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)
 
Google plus business page
Google plus business pageGoogle plus business page
Google plus business page
 
71 google changing the world... again
71  google changing the world... again71  google changing the world... again
71 google changing the world... again
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
 

More from Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekRand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not InfluencersRand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondRand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachRand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesRand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at MarketingRand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebRand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRORand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's FrameworkRand Fishkin
 

More from Rand Fishkin (20)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 

Recently uploaded

Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintActionVictoria Gaitskell
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 

Recently uploaded (20)

Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Killer Packaging | PrintAction
Killer Packaging | PrintActionKiller Packaging | PrintAction
Killer Packaging | PrintAction
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 

Weird magic-power-googleplus

  • 1. The Weird & Magical Powers of Google+ Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
  • 2. This Presentation Is Online Here: bit.ly/gplusmagic
  • 3. Why Google+? Facebook, Twitter, Pinterest, LinkedIn, and Instagram are all opportunities, too. What makes G+ special?
  • 4. #1: Reach 1.85 Billion accounts (more than Facebook’s 1.32B active users, though likely lower than FB’s total users) The methodology from http://plus.miernicki.com/ counts all accounts, not just active or verified
  • 5. Active User Counts are Smaller (but still huge) Total Accounts Active Users Stats via MarketingLand and Business Insider September 2012: October 2013: August 2014: Monthly Active “In-stream” (*estimates my own assuming similar percents of total/active/instream ratios) Users 100mm 540mm 647mm (*estimated) 400mm 1.10B 1.85B 55mm (*estimated) 300mm 360mm (*estimated)
  • 6. Google+ Gets About the Same Number of Monthly Active Users as Twitter NOTE: it’s likely the avg Twitter user is more engaged on Twitter than avg G+ users are on G+.
  • 7. For 18-34 Yr Olds in the US, Google+ is just ahead of Pinterest and just behind Twitter Please ignore the fact that Comscore’s chart listed 17.9% higher than 18%
  • 8. Global adoption varies – e.g. Australia’s per capita use is ~1/2 the United States Stats via Circlecount. Methodology compares relative population size vs. Google+ profiles from Circlecount’s data
  • 9. #2: Potential Reach This number represents the potential Google users that can be influenced by Google+ when logged into their Google account
  • 10. This result appears in position #2 for my search query with Mark’s picture next to it only because I follow him on Google+
  • 11. Anytime I’m on any Google property, this notification bell follows me and alerts me to Google+ activity (even from people I don’t follow!)
  • 12. #3: Access to Influencers
  • 13. #4: Photo Backups, Functionality, & Sharing
  • 14. #5: Extra Features & Real Estate in Search
  • 15. Circles Google+ enables a unique kind of follower/following relationship
  • 16. Different Groups for Different Interests
  • 17. You Control Which Circles See Your Shares
  • 18. G+ Enables Connections by School, Work, Gmail Contacts & More (but you can add anyone to any circle)
  • 19. Your Shares and +1s Can Reach Beyond Your Circles But only if you share publicly!
  • 20. G+ in Search How Google+ influences what searchers see and where they see it
  • 21. Google Authorship used to show photos connected to the G+ profile of the author. Now it’s just the author’s name & a link (here’s how to set it up)
  • 22. Authorship photos do still appear when Google personalizes results from people you follow on Google+
  • 23. Google Search also displays social proof from your connections who’ve +1’d or shared content you see in the search results
  • 24. Not only do Google+ posts have an amazing ability to rank for even the broadest keywords, the biasing effects can last for months or years
  • 25. More than a year after Geraldine posted this on G+, I still see it on page 1 for a related query
  • 26. The more recent the post, the higher it ranks on G+ in personalized results. For the last 3 years, the keyword matching algorithm has been extremely broad.
  • 27. For some active brands on G+, there’s a range of additional features like the “follow” button and recent posts
  • 28. Less followed, less active, and/or non “approved” still get some search real estate from their G+ page (NOTE: Google isn’t transparent about how a page/brand can get additional features in search)
  • 29. For many local, small businesses, G+ is a requirement of getting listed in Google Maps (and how Google defaults to showing your listing)
  • 30. SEO Benefits of Using Google+ Biases Personalized/Logged-In Search Results Gives Authorship Link & Citation Credit in SERPs Enables Knowledge-Graph Style Box for Brand Name Is Essential to Local Business Listings in Google Maps Gives Authorship Photo and Link to G+ Post in Personalized Results
  • 31. Visuals Leveraging G+’s Unique Photo and Video Features to Maximum Effect
  • 32. If You Have Android, G+ Auto-Integrates
  • 33. For iPhone & Windows Phone, the G+ App Does It
  • 34. Google+’s “Auto Awesome” Images is Pretty Good (though Instagram’s still better in some ways) G+ will take any series of similar shots and mesh them together to create fun gifs like this one:
  • 35. Photo “Stories” in Google+ Are Fascinating, Too
  • 36. Ease of Photo-Sharing is Definitely a Plus
  • 37. Videos Also Work Well and Have Easy Integration
  • 38. As with Facebook, Sharing Visual Content is Often a Way to Earn Greater Amplification
  • 39. Hangouts Skype made it possible. Google+ made it better and more shareable.
  • 40. Google Hangouts Are Often Superior to Skype Don’t worry, you won’t automatically grow a giant beard
  • 41. “Hangouts on Air” Enable Public Video Conferencing, Recording, & Sharing to YouTube Hangouts on Air can be simultaneously live-broadcasted and recorded for later viewing/embedding via YouTube
  • 42. Some Bloggers Use Hangouts on Air As a Primary Content Channel From Denise Wakeman’s Hangouts (lots of good stuff in there)
  • 43. Amplification 12 tips to earn greater reach and attention to your Google+ posts
  • 44. Tip #1: Measure Your Progress Use a tool (Circlecount, pictured here, is free) to track your G+ activity and see what works vs. doesn’t
  • 45. Tip #2: Be Visual We’ve seen a strong correlation between the performance of our content on social media and the engagement/quality of the visuals in the posts. Hence, we now put lots more energy into making great images on, for example, our whiteboard videos
  • 46. Tip #2: Be Visual If you’re sharing a link, be sure to optimize which image is chosen. If there aren’t any good ones, consider taking a screenshot and sharing the image and link together.
  • 47. Tip #3: Share to the Right People G+ may default to private sharing or may not include all your circles, so be sure to add them You can choose to send emails to people in your circles – take care not to abuse this ability
  • 48. Tip #3: Share to the Right People G+ also enables you to search for and share to individuals (like Twitter’s @mention functionality). This will create a notification in their Google navigation
  • 49. Tip #4: Use Ripples to Find Potential Amplifiers
  • 50. Tip #4.5: Buzzsumo Helps ID the Right Content Search, filter, and find the most shared stuff
  • 51. Tip #5: Share G+ Post On Other Networks Amplifying your G+ shares on other social networks can help boost reach and SEO influence
  • 52. Tip #6: Share at the Right Time(s) Via Followerwonk (G+ times usually align better w/ Twitter than FB)
  • 53. Tip #7: Reciprocation (+1 and Ye Shall Be +1’d) Aleyda will get a notification of my +1 and see my name – that creates a powerful, but often subconscious nudge for her to return the gesture
  • 54. Tip #8: Join & Leverage Communities
  • 55. Tip #9: Employ Hashtags & Keywords The “Explore” tab can show you popular and trending hashtags
  • 56. Tip #10: Format Your Posts Easy to scan means easy to read, click, and share
  • 57. Tip #10: Format Your Posts Simple guide to the basics
  • 58. Tip #11: Create “Direct Notification” Circles You can invite other Google+ users to get notifications every time you publish/post something to particular circles. Read Ray Hiltz’s post for more.
  • 59. Tip #12: Consider Google+ Comment Integration
  • 60. Networking How to reach people in ways that build lasting relationships on G+
  • 61. Finding People on G+ Can Be a Challenge
  • 63. Google’s Web Search > G+ Search
  • 64. Use (But Don’t Abuse) Notifications Not as Good: I don’t know these folks and this doesn’t look relevant to me or personalized in any way. Think they just want more eyeballs  Great: I didn’t know Justin, but his question is straight-forward and up my alley. Happy to help!
  • 65. Resharing & +1’ing is a Great Start Being an early supporter is particularly appreciated (especially when combined w/ a comment!)
  • 66. Cite Others Without Thought of Reward And when you make citations/shares, be sure to use the +name format so they can see your post
  • 67. Mostly, Apply Bill & Ted’s Righteous Advice
  • 68. Page or Profile Google+ enables pages (for brands/websites) and profiles (for people). Which is right for you?
  • 71. Profiles Are Best if… You’re a blogger, writing on your own site You’re the sole owner/operator of your web-based business/website You’re a small business owner that isn’t focused on rapid, scalable growth You don’t plan to ever have a team of marketing professionals managing your social media accounts
  • 72. Pages Are Best if… You expect rapid growth of your business and know you’ll require social media management at scale You currently have multiple people working on your online marketing team You have a brand that scales (or will scale) far beyond any individual founder
  • 73. If You Have a Page, You Should Also Leverage Your Personal Profile
  • 74. The Competition Is Google+ worth investing time in over networks like Twitter, Facebook, and others?
  • 75. A Social Network’s Size Can’t Be The Only Factor
  • 76. Where is Your Audience Today?
  • 77. Where is Your Potential, Future Audience?
  • 78. Is Your Competition Non-Existent on G+? If your competitors aren’t active, that’s a chance to lead the market! Not an indication of a “ghost town.”
  • 79. Remember G+’s Superpower Follow + Share = Rankings
  • 80. Google+ may not be right for everyone, but it’s almost certainly worth some effort for those who create & share content online.
  • 81. bit.ly/gplusmagic Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com