#1: Reach 1.85 Billion accounts
(more than Facebook’s 1.32B active users, though likely lower than FB’s total users) The methodology from http://plus.miernicki.com/ counts all accounts, not just active or verified
Active User Counts are Smaller
(but still huge) Total Accounts Active Users Stats via MarketingLand and Business Insider September 2012: October 2013: August 2014: Monthly Active “In-stream” (*estimates my own assuming similar percents of total/active/instream ratios) Users 100mm 540mm 647mm (*estimated) 400mm 1.10B 1.85B 55mm (*estimated) 300mm 360mm (*estimated)
Google+ Gets About the Same
Number of Monthly Active Users as Twitter NOTE: it’s likely the avg Twitter user is more engaged on Twitter than avg G+ users are on G+.
For 18-34 Yr Olds in
the US, Google+ is just ahead of Pinterest and just behind Twitter Please ignore the fact that Comscore’s chart listed 17.9% higher than 18%
Global adoption varies – e.g.
Australia’s per capita use is ~1/2 the United States Stats via Circlecount. Methodology compares relative population size vs. Google+ profiles from Circlecount’s data
SEO Benefits of Using Google+
Biases Personalized/Logged-In Search Results Gives Authorship Link & Citation Credit in SERPs Enables Knowledge-Graph Style Box for Brand Name Is Essential to Local Business Listings in Google Maps Gives Authorship Photo and Link to G+ Post in Personalized Results
Tip #2: Be Visual We’ve
seen a strong correlation between the performance of our content on social media and the engagement/quality of the visuals in the posts. Hence, we now put lots more energy into making great images on, for example, our whiteboard videos
Tip #2: Be Visual If
you’re sharing a link, be sure to optimize which image is chosen. If there aren’t any good ones, consider taking a screenshot and sharing the image and link together.
Tip #3: Share to the
Right People G+ may default to private sharing or may not include all your circles, so be sure to add them You can choose to send emails to people in your circles – take care not to abuse this ability
Tip #3: Share to the
Right People G+ also enables you to search for and share to individuals (like Twitter’s @mention functionality). This will create a notification in their Google navigation
Use (But Don’t Abuse) Notifications
Not as Good: I don’t know these folks and this doesn’t look relevant to me or personalized in any way. Think they just want more eyeballs Great: I didn’t know Justin, but his question is straight-forward and up my alley. Happy to help!
Resharing & +1’ing is a
Great Start Being an early supporter is particularly appreciated (especially when combined w/ a comment!)
Profiles Are Best if… You’re
a blogger, writing on your own site You’re the sole owner/operator of your web-based business/website You’re a small business owner that isn’t focused on rapid, scalable growth You don’t plan to ever have a team of marketing professionals managing your social media accounts
Pages Are Best if… You
expect rapid growth of your business and know you’ll require social media management at scale You currently have multiple people working on your online marketing team You have a brand that scales (or will scale) far beyond any individual founder