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3 RULES OF
RELATIONSHIPPOWERED LINK
BUILDING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninj...
Nowadays any self-serving link building
method may end up looking like this…

@seosmarty
Over the past ~10 years search
marketers have lost all “controlled” link
building methods






Paid links are risky a...
Over the past ~10 years search
marketers have lost all “controlled” link
building methods






Paid links are risky a...
We are now forced to do the REAL
THING

@seosmarty
We go back to PEOPLE… realizing
that we get referenced by people
and that’s the only thing that works!

@seosmarty
First rule of “Relationship-powered
link building:…”

@seosmarty
First rule of “Relationship-powered
link building:…”

You do not mention “link building”…

@seosmarty
@seosmarty
We are dealing with link-building-savvy
generation of web users: Most of them
have either heard about links or have
been p...
Genuinely and openly do your very
best for each opportunity you come
across…

@seosmarty
Example: I did a guest post for Lisa Irby a few years ago
2createawebsite.com

@seosmarty
Since then Lisa has been still linking to MBG each
time she mentions guest blogging!

HIGH-AUTHORITY LINKS JUST KEEP
COMIN...
Second rule of “Relationshippowered link building:…”

@seosmarty
Second rule of “Relationshippowered link building:…”

You need to #Beeverywhere

@seosmarty
Manufacturing serendipity…

@seosmarty
Manufacturing serendipity…

@seosmarty
 Manufacture serendipity = Spend at least
20% of your time genuinely helping people
without asking anything back;
 Make ...
Third rule of “Relationship-powered
link building:…”

@seosmarty
Third rule of “Relationship-powered
link building:…”

You need to find your peers (You
cannot be alone)

@seosmarty
@seosmarty
THE TOOLS

@seosmarty
1. Commun.it: Find peers influencers who interact with
@seosmarty
you
2. LinkedIn: Find second-tier relationships in a
company or a group

@seosmarty
3. Topsy: Find influencers who interact with your content
@seosmarty
4. Author links crawler (beta): Find people behind
backlinks
tools.seochat.com/tools/author-crawler
@seosmarty
5. Twiangulate: Discover influential (“media”) contacts in
your niche / location

@seosmarty
6. Tweetdeck: #BEEVERYWHERE while still “working” 
@seosmarty
Relationship-powered link
building is NOT link
building… It’s link EARNING

@seosmarty
Ann Smarty
@seosmarty

Contact us: 518-270-0854
@seosmarty
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3 Rules of Relationship-Powered Link Building #pubcon

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Don't target links, be genuine and helpful!

Published in: Marketing, Technology, Business
  • i have tested her and i need to tell you all she's legit and affordable. Godeyeviewhacker AT hotmail DOT com is the best hacker alive. I was lost with no hope when my credit score was low as 580 and i'm broke as hell because i was ripped by some fake group calling themselves hackers. I contact the God eye and i was told to wait for 24 hours after funding exploits and i got to have a good credit score and it's now over 800, I owe her a lot as she has made my life better because i'm not broke anymore. She's also interested in some hacking problems. Cheating spouse, Hacking school grades, Deleting of criminal records, and any hacking problems. get to her on Godeyeviewhacker AT hotmail DOT com and get to look for me to thank me because he's indeed a great guy!
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  • Thank you for the great tips. I am a fan of Lisa Irby and watch her Wordpress tutorials on Youtube. I discovered you recently when Social Media Examiner posted an article you wrote. I've learned a great deal from your writings and I appreciate your generosity in sharing so much knowledge.
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  • Awesome slide show, Anny. Much appreciated
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  • Excellent!
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  • So true, no faking, just making.
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3 Rules of Relationship-Powered Link Building #pubcon

  1. 1. 3 RULES OF RELATIONSHIPPOWERED LINK BUILDING By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas
  2. 2. Nowadays any self-serving link building method may end up looking like this… @seosmarty
  3. 3. Over the past ~10 years search marketers have lost all “controlled” link building methods     Paid links are risky and hard to disguise Directory links are useless Press release links are nofollowed Site networks are easy to catch, etc, etc @seosmarty
  4. 4. Over the past ~10 years search marketers have lost all “controlled” link building methods     Paid links are risky and hard to disguise Directory links are useless Press release links are nofollowed Site networks are easy to catch, etc, etc @seosmarty
  5. 5. We are now forced to do the REAL THING @seosmarty
  6. 6. We go back to PEOPLE… realizing that we get referenced by people and that’s the only thing that works! @seosmarty
  7. 7. First rule of “Relationship-powered link building:…” @seosmarty
  8. 8. First rule of “Relationship-powered link building:…” You do not mention “link building”… @seosmarty
  9. 9. @seosmarty
  10. 10. We are dealing with link-building-savvy generation of web users: Most of them have either heard about links or have been pitched with the requests of giving links away… @seosmarty
  11. 11. Genuinely and openly do your very best for each opportunity you come across… @seosmarty
  12. 12. Example: I did a guest post for Lisa Irby a few years ago 2createawebsite.com @seosmarty
  13. 13. Since then Lisa has been still linking to MBG each time she mentions guest blogging! HIGH-AUTHORITY LINKS JUST KEEP COMING! @seosmarty
  14. 14. Second rule of “Relationshippowered link building:…” @seosmarty
  15. 15. Second rule of “Relationshippowered link building:…” You need to #Beeverywhere @seosmarty
  16. 16. Manufacturing serendipity… @seosmarty
  17. 17. Manufacturing serendipity… @seosmarty
  18. 18.  Manufacture serendipity = Spend at least 20% of your time genuinely helping people without asking anything back;  Make sure your personal brand identity is consistent across all your web networking channels (name and avatar)  Utilize and connect many channels = #beeverywhere  Be hungry, be restless @seosmarty
  19. 19. Third rule of “Relationship-powered link building:…” @seosmarty
  20. 20. Third rule of “Relationship-powered link building:…” You need to find your peers (You cannot be alone) @seosmarty
  21. 21. @seosmarty
  22. 22. THE TOOLS @seosmarty
  23. 23. 1. Commun.it: Find peers influencers who interact with @seosmarty you
  24. 24. 2. LinkedIn: Find second-tier relationships in a company or a group @seosmarty
  25. 25. 3. Topsy: Find influencers who interact with your content @seosmarty
  26. 26. 4. Author links crawler (beta): Find people behind backlinks tools.seochat.com/tools/author-crawler @seosmarty
  27. 27. 5. Twiangulate: Discover influential (“media”) contacts in your niche / location @seosmarty
  28. 28. 6. Tweetdeck: #BEEVERYWHERE while still “working”  @seosmarty
  29. 29. Relationship-powered link building is NOT link building… It’s link EARNING @seosmarty
  30. 30. Ann Smarty @seosmarty Contact us: 518-270-0854 @seosmarty

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