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3 RULES OF
RELATIONSHIPPOWERED LINK
BUILDING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Nowadays any self-serving link building
method may end up looking like this…

@seosmarty
Over the past ~10 years search
marketers have lost all “controlled” link
building methods






Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc

@seosmarty
Over the past ~10 years search
marketers have lost all “controlled” link
building methods






Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc

@seosmarty
We are now forced to do the REAL
THING

@seosmarty
We go back to PEOPLE… realizing
that we get referenced by people
and that’s the only thing that works!

@seosmarty
First rule of “Relationship-powered
link building:…”

@seosmarty
First rule of “Relationship-powered
link building:…”

You do not mention “link building”…

@seosmarty
@seosmarty
We are dealing with link-building-savvy
generation of web users: Most of them
have either heard about links or have
been pitched with the requests of
giving links away…

@seosmarty
Genuinely and openly do your very
best for each opportunity you come
across…

@seosmarty
Example: I did a guest post for Lisa Irby a few years ago
2createawebsite.com

@seosmarty
Since then Lisa has been still linking to MBG each
time she mentions guest blogging!

HIGH-AUTHORITY LINKS JUST KEEP
COMING!

@seosmarty
Second rule of “Relationshippowered link building:…”

@seosmarty
Second rule of “Relationshippowered link building:…”

You need to #Beeverywhere

@seosmarty
Manufacturing serendipity…

@seosmarty
Manufacturing serendipity…

@seosmarty
 Manufacture serendipity = Spend at least
20% of your time genuinely helping people
without asking anything back;
 Make sure your personal brand identity is
consistent across all your web networking
channels (name and avatar)
 Utilize and connect many channels =
#beeverywhere
 Be hungry, be restless

@seosmarty
Third rule of “Relationship-powered
link building:…”

@seosmarty
Third rule of “Relationship-powered
link building:…”

You need to find your peers (You
cannot be alone)

@seosmarty
@seosmarty
THE TOOLS

@seosmarty
1. Commun.it: Find peers influencers who interact with
@seosmarty
you
2. LinkedIn: Find second-tier relationships in a
company or a group

@seosmarty
3. Topsy: Find influencers who interact with your content
@seosmarty
4. Author links crawler (beta): Find people behind
backlinks
tools.seochat.com/tools/author-crawler
@seosmarty
5. Twiangulate: Discover influential (“media”) contacts in
your niche / location

@seosmarty
6. Tweetdeck: #BEEVERYWHERE while still “working” 
@seosmarty
Relationship-powered link
building is NOT link
building… It’s link EARNING

@seosmarty
Ann Smarty
@seosmarty

Contact us: 518-270-0854
@seosmarty

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3 Rules of Relationship-Powered Link Building #pubcon

  • 1. 3 RULES OF RELATIONSHIPPOWERED LINK BUILDING By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas
  • 2. Nowadays any self-serving link building method may end up looking like this… @seosmarty
  • 3. Over the past ~10 years search marketers have lost all “controlled” link building methods     Paid links are risky and hard to disguise Directory links are useless Press release links are nofollowed Site networks are easy to catch, etc, etc @seosmarty
  • 4. Over the past ~10 years search marketers have lost all “controlled” link building methods     Paid links are risky and hard to disguise Directory links are useless Press release links are nofollowed Site networks are easy to catch, etc, etc @seosmarty
  • 5. We are now forced to do the REAL THING @seosmarty
  • 6. We go back to PEOPLE… realizing that we get referenced by people and that’s the only thing that works! @seosmarty
  • 7. First rule of “Relationship-powered link building:…” @seosmarty
  • 8. First rule of “Relationship-powered link building:…” You do not mention “link building”… @seosmarty
  • 10. We are dealing with link-building-savvy generation of web users: Most of them have either heard about links or have been pitched with the requests of giving links away… @seosmarty
  • 11. Genuinely and openly do your very best for each opportunity you come across… @seosmarty
  • 12. Example: I did a guest post for Lisa Irby a few years ago 2createawebsite.com @seosmarty
  • 13. Since then Lisa has been still linking to MBG each time she mentions guest blogging! HIGH-AUTHORITY LINKS JUST KEEP COMING! @seosmarty
  • 14. Second rule of “Relationshippowered link building:…” @seosmarty
  • 15. Second rule of “Relationshippowered link building:…” You need to #Beeverywhere @seosmarty
  • 18.  Manufacture serendipity = Spend at least 20% of your time genuinely helping people without asking anything back;  Make sure your personal brand identity is consistent across all your web networking channels (name and avatar)  Utilize and connect many channels = #beeverywhere  Be hungry, be restless @seosmarty
  • 19. Third rule of “Relationship-powered link building:…” @seosmarty
  • 20. Third rule of “Relationship-powered link building:…” You need to find your peers (You cannot be alone) @seosmarty
  • 23. 1. Commun.it: Find peers influencers who interact with @seosmarty you
  • 24. 2. LinkedIn: Find second-tier relationships in a company or a group @seosmarty
  • 25. 3. Topsy: Find influencers who interact with your content @seosmarty
  • 26. 4. Author links crawler (beta): Find people behind backlinks tools.seochat.com/tools/author-crawler @seosmarty
  • 27. 5. Twiangulate: Discover influential (“media”) contacts in your niche / location @seosmarty
  • 28. 6. Tweetdeck: #BEEVERYWHERE while still “working”  @seosmarty
  • 29. Relationship-powered link building is NOT link building… It’s link EARNING @seosmarty
  • 30. Ann Smarty @seosmarty Contact us: 518-270-0854 @seosmarty