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Conteúdo: A Base para Link Building

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Palestra apresentada por Cassiano Travareli no maior evento de marketing digital da america latina, o Expon 2011. Como criar um conteúdo que atraia links e encontrar oportunidades de dar visibilidade a sua pagina.

Published in: Education, Technology, Design
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Conteúdo: A Base para Link Building

  1. 1. CONTEÚDO<br />A BASE PARA LINK BUILDING<br />Por: Cassiano Travareli<br />
  2. 2. “Wedon’treadpages. Wescanthem.” <br />– SteveKrug<br />
  3. 3. Texto de <br />Qualidade <br />Página de <br />Qualidade <br />6 Links<br />378 Links<br />Links Recebidos<br />
  4. 4. COMO “CONSTRUIR” UM ÓTIMO CONTEÚDO?<br />
  5. 5. DEFINA O ASSUNTO<br />TEMA<br />OBJETIVO<br />URL<br />PALAVRA-CHAVE PRINCIPAL<br />
  6. 6. CONTEÚDO TEXTUAL<br /><ul><li> Gramática Impecável
  7. 7. Pesquisas + Pesquisas + Pesquisas
  8. 8. Analise seus Competidores</li></li></ul><li>ITÁLICO / NEGRITO<br />Destaque Termos Importantes<br />
  9. 9. TÍTULO<br />Subtítulo<br />
  10. 10. DIVISÃO EM TÓPICOS<br />There are many variations of passages of LoremIpsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of LoremIpsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the LoremIpsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate LoremIpsum which looks reasonable. The generated LoremIpsum is therefore always free from repetition, injected humour, or non-characteristic words etc. There are many variations of passages of LoremIpsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of LoremIpsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. <br />Sobre os Acontecimentos<br />There are many variations of passages of LoremIpsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. <br />A Punição Direta<br />All the LoremIpsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. <br />Onde Ir<br />It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate LoremIpsum which looks reasonable. <br />Casos Similares Recentes<br />If you are going to use a passage of LoremIpsum, you need to be sure there isn't anything embarrassing hidden in the middle of text.<br />
  11. 11. LINKS PARA FONTES EXTERNAS<br />NÃO ENTRAR NA PARANÓIA DE LINK JUICE!<br />
  12. 12. LINKS PARA PÁGINAS INTERNAS<br />EXCELENTE OPORTUNIDADE DE FORTALECER OUTRAS PÁGINAS DE SEU SITE!<br />
  13. 13. IMAGENS<br />UMA IMAGEM VALE MAIS DO QUE 1000 PALAVRAS!<br />
  14. 14. VÍDEOS<br />
  15. 15. FAQ<br />ESCLAREÇA DÚVIDAS FREQUENTES SOBRE O TEMA <br />
  16. 16. A VOZ DO USUÁRIO<br />- COMENTÁRIOS<br />- REVIEWS<br />- TESTIMÔNIOS<br />- FEEDBACK<br />
  17. 17. REDES SOCIAIS<br />FACILITE A DISTRIBUIÇÃO DO CONTEÚDO<br />
  18. 18. CONTEÚDO RELACIONADO<br />OFEREÇA LINKS PARA CONTEÚDOS <br />SIMILARES EM SEU SITE <br />
  19. 19. E MUITO MAIS...<br />AUTOR<br />CITAÇÕES<br />LISTAS<br />APLICATIVOS<br />APRESENTAÇÕES<br />EBOOKS<br />INFOGRÁFICOS<br />
  20. 20. E AÍ, COMO FICOU?<br />EU NÃO SOU DESIGNER, MAS SEGUE UM EXEMPLO MERAMENTE ILUSTRATIVO <br />
  21. 21.
  22. 22. Texto de <br />Qualidade <br />Página de <br />Qualidade <br />6 Links<br />378 Links<br />Links Recebidos<br />
  23. 23. SEGMENTAÇÃO<br />UTILIZE HASHTAGS (#) PARA CADA SETOR<br />SITE.COM/PAGINA.HTML#VIDEO<br />SITE.COM/PAGINA.HTML#FAQ<br />SITE.COM/PAGINA.HTML#NOTICIAS<br />SITE.COM/PAGINA.HTML#COMENTARIOS<br />
  24. 24. LINKS NAS SERPS<br />en.wikipedia.org/wiki/Young_Guns_II<br />en.wikipedia.org/wiki/Young_Guns_II#Soundtrack<br />DICA: As #s ajudarão a conseguir links <br />na DESCRIPTION nos resultados de busca.<br />
  25. 25. BUSCANDO OPORTUNIDADES<br />
  26. 26. GUEST POSTS<br /><ul><li> “Keyword” guestpost
  27. 27. “Keyword” colaborador
  28. 28. “Keyword” “enviar * artigo”
  29. 29. “Keyword” escritor convidado
  30. 30. “Keyword” colabore
  31. 31. “Keyword” contribuidor
  32. 32. “Keyword” convidado</li></li></ul><li>COMENTÁRIOS EM BLOGS<br /><ul><li> “Keyword” “powered by wordpress”
  33. 33. “Keyword” “adicionar * comentário”
  34. 34. “Keyword” “postar * comentário”
  35. 35. “Keyword” “deixar * comentário”
  36. 36. “Keyword” “Blogs”
  37. 37. “Keyword” inurl:blog
  38. 38. “Keyword” inurl:07-2011
  39. 39. “Keyword” “Notifique-me de comentáriosfuturos”</li></li></ul><li>DISCUSSÕES EM FÓRUNS<br /><ul><li> “Keyword” forum
  40. 40. “Keyword” foruns
  41. 41. “Keyword” discussões
  42. 42. “Keyword” inurl:forum
  43. 43. “Keyword” intitle:forum</li></li></ul><li>CANAIS DE VÍDEOS<br /><ul><li> site:youtube.com “Keyword”
  44. 44. related:youtube.com -youtube.com
  45. 45. “Keyword” videos
  46. 46. “Keyword” “envie * video”
  47. 47. “Keyword” podcasts</li></li></ul><li>SITES DE PERGUNTAS <br />E RESPOSTAS<br /><ul><li> site:quora.com “Keyword”
  48. 48. site:br.answers.yahoo.com “Keyword”
  49. 49. “Keyword” inurl:duvida
  50. 50. “Keyword” intitle:duvida
  51. 51. related:quora.com -quora.com</li></li></ul><li>CANAIS DE APRESENTAÇÕES<br /><ul><li> site:www.slideshare.net “Keyword”
  52. 52. site:www.prezi.com “Keyword”
  53. 53. related:slideshare.net -slideshare.net</li></li></ul><li>ATENDA A NECESSIDADE DOS USUÁRIOS COM SEU<br />CONTEÚDO<br />ENCONTRE OPORTUNIDADES PARA AUMENTAR A<br />VISIBILIDADE<br />POTENCIALIZANDO AS CHANCES DE SE GANHAR<br />LINKS<br />
  54. 54. E VOCÊ NÃO PRECISARÁ SE PREOCUPAR COM ESSES 2 CARAS<br />
  55. 55. MUITO OBRIGADO A TODOS!<br />CASSIANO MURBACH TRAVARELI<br />gplus.to/cassy<br />@cassy82<br />

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