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Local Link Building Tips, Tools, and Tactics

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This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.

Published in: Marketing

Local Link Building Tips, Tools, and Tactics

  1. 1. I like Fables @MikeRamsey
  2. 2. @MikeRamsey
  3. 3. Toast & Fruit loops Argued over who Was loved the most… @MikeRamsey
  4. 4. @MikeRamsey
  5. 5. The Family had Something else For breakfast… @MikeRamsey
  6. 6. MORAL: Breakfast is the most Important meal. @MikeRamsey
  7. 7. You might think you’re great, But Google & Users don’t care They care about…. @MikeRamsey Another Moral:
  8. 8. Content that gets Links+ users love @MikeRamsey
  9. 9. But mainly Links @MikeRamsey
  10. 10. Especially now that organic Results ARE LARGELY Local results. @MikeRamsey
  11. 11. 75% of local listings also ranked 1st page organic. @MikeRamsey
  12. 12. Look at all the research That shows links are still hot Like a potato… @MikeRamsey
  13. 13. https://moz.com/search-ranking-factors/correlations @MikeRamsey
  14. 14. https://ahrefs.com/blog/anchor-text-study/ @MikeRamsey
  15. 15. https://ahrefs.com/blog/anchor-text-study/
  16. 16. http://backlinko.com/search-engine-ranking @MikeRamsey
  17. 17. There’s a big Problem
  18. 18. Local SEO’s aren’t talking/Selling Link building and aren’t spending Time doing it. @MikeRamsey
  19. 19. https://www.brightlocal.com/learn/local-seo-industry-survey/ @MikeRamsey
  20. 20. @MikeRamsey
  21. 21. @MikeRamsey
  22. 22. https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/ @MikeRamsey
  23. 23. Time for another Fable… Burdened donkey and lazy horse. Donkey needed help, horse said no. Donkey dies, horse has to carry the Load and dead donkey. @MikeRamsey
  24. 24. @MikeRamsey
  25. 25. We’ve gotten Lazy+Scared Of link building and penguins.
  26. 26. But It’s So Cute
  27. 27. Disavowing should be enough To recover from Penguin. Removal of links is necessary if You have a manual penalty notice. @MikeRamsey
  28. 28. We use Cognitive and Moz to identify Bad links.
  29. 29. @MikeRamsey
  30. 30. We use LinkDelete to remove Bad links. Its affordable and they Do a good job.
  31. 31. Time for another Fable Piece of Straw plays with matches… Moral: Don’t play with matches. @MikeRamsey
  32. 32. So what Can you do?
  33. 33. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamseybit.ly/localawesome
  34. 34. If you are a big brand… Ummm???? @MikeRamsey
  35. 35. @MikeRamsey You can just Get links from The people Talking about You.
  36. 36. @MikeRamsey It’s pretty Easy.
  37. 37. @MikeRamsey Even if The news isn’t Great.
  38. 38. @MikeRamsey People like Big brands and Do things for You.
  39. 39. If you are a smallish business… @MikeRamsey
  40. 40. You have to work harder… @MikeRamsey
  41. 41. Competitive Intelligence Tools Moz or ahref or Brightlocal
  42. 42. @MikeRamsey
  43. 43. @MikeRamsey
  44. 44. @MikeRamsey
  45. 45. @MikeRamsey
  46. 46. @MikeRamsey
  47. 47. @MikeRamsey
  48. 48. All Natural Like Orange Juice @MikeRamsey
  49. 49. Wowzers @MikeRamsey
  50. 50. I can do this
  51. 51. @MikeRamsey
  52. 52. @MikeRamsey
  53. 53. Linktations Tools Local Citation Finder or Moz Local
  54. 54. Linktation
  55. 55. Link to these sites
  56. 56. one guest post per month Tools Link Prospector or Buzzstream or custom search
  57. 57. Easiest Pro Tip: Narrow further with inurl:cityname
  58. 58. Use Email Hunter
  59. 59. Google Consumer Survey Cost $100-$2000
  60. 60. Survey+infographic = lots of link ops @MikeRamsey
  61. 61. Build A Local Interest Site Cost $100-$2000 Time ???????
  62. 62. @MikeRamsey Provide content that Can be used on wiki
  63. 63. Donate A Website Cost $100-$2000 Time ?????????
  64. 64. Buy closed down business websites Cost $100-$2000 Time ???????
  65. 65. @MikeRamsey
  66. 66. Local Internships Cost Freeeee!!!!! Time Minimal
  67. 67. @MikeRamsey
  68. 68. @MikeRamsey 75% Success Rate
  69. 69. bit.ly/LocalLinkBuilding (tons of link ideas + this lovely presentation)
  70. 70. Remember the fable of the Tortoise and the Hare? @MikeRamsey
  71. 71. Build more links.

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