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StalkingHow you land the links you want                                  1
Become a link stalker               The easy way@wilreynolds                    2
STOP                       BEGGING               In 5 Minutes@wilreynolds                     3
You need this:   http://bit.ly/rss-everywhere@wilreynolds                    4
Sites w/ RSS for the takin’@wilreynolds                                 5
Step 1@wilreynolds            6
Target the BIG SHOTS   7
Influential,doesn’t follow me                    8
Cars = Topgear guys@wilreynolds           9
Target Acquired@wilreynolds                     10
@wilreynolds   11
@wilreynolds   12
iGoogle               easy? hard?@wilreynolds                 13
Step 2               SET GOALS@wilreynolds               14
SET GOALS               < Measurable               < Expiration http://bit.ly/igoogle-goals@wilreynolds                  15
Step 3                JFDI@wilreynolds            16
JFDI               < Priority               < Deadlines http://bit.ly/igoogle-todos@wilreynolds                 17
Step 4               Twitter@wilreynolds             18
TWITTER                 PROBLEM@wilreynolds               19
@wilreynolds   20
@wilreynolds   21
http://api.twitter.com/1/statuses/user_ti     meline.rss?screen_name=thenextweb@wilreynolds                               ...
23
Make a twitter profile           gadget@wilreynolds                  24
http://www.google.com/ig/directory?type=gadgets&u   rl=twitter.com/statuses/user_timeline/17795099.rss@wilreynolds        ...
http://bit.ly/twitter-ids@wilreynolds               26
Step 5               News Stalking@wilreynolds                   27
GOOGLE NEWS                         Big Targets                          are in the                            news@wilrey...
RSS from Google News@wilreynolds         29
@wilreynolds   30
@wilreynolds   31
http://news.google.com/news?q=%22seer+interactive%22&SUBMIT=Search@wilreynolds                                            ...
@wilreynolds   33
Step 6               Blog Stalking@wilreynolds                   34
BLOG Stalking                           Stalk their                             blogs@wilreynolds                         ...
Step 7               Google+ Stalking@wilreynolds                      36
NO RSS for Google+@wilreynolds                 37
http://bit.ly/gplus-to-rss@wilreynolds             38
Google+ Stalking                           Stalk their G+@wilreynolds                           39
Step 8          Stalking questions@wilreynolds                   40
@wilreynolds   41
Quora Stalking@wilreynolds                    42
@wilreynolds   43
@wilreynolds   44
Who are they following    Be more like them@wilreynolds            45
Who do they follow             Part #2@wilreynolds                  46
https://api.twitter.com/1/friends/ids.xml    ?cursor=-1&screen_name=wilreynolds@wilreynolds                               47
@wilreynolds   48
Not very useful@wilreynolds                     49
http://bit.ly/free-follower-export@wilreynolds                           50
VS@wilreynolds        51
Stalking a publication@wilreynolds              52
Want to get in tech               news??@wilreynolds                    53
IRL FTW@wilreynolds             54
@wilreynolds   55
@wilreynolds   56
Super Advanced Tip             Coming@wilreynolds                 57
Have coffee with them@wilreynolds           58
When is your mark           coming to you?@wilreynolds                  59
http://search.twitter.com/search.   atom?q=from%3Adharmesh%20p      hilly%20OR%20philadelphia@wilreynolds                 ...
And when twitter takes       that away…@wilreynolds           61
F em@wilreynolds          62
otter.topsy.com/search  date.rss?type=tweet&  q=philadelphia+from%        3Adharmesh@wilreynolds           63
@wilreynolds   64
IfTTT – send me a text        message when     Dharmesh says philly@wilreynolds             65
Or any other area of          expertise I have        (beer, linking, SEO)@wilreynolds                   66
Excel Junkies@wilreynolds                   67
@wilreynolds   68
@wilreynolds   69
RSS Feed Here@wilreynolds                   70
@wilreynolds   71
@wilreynolds   72
@wilreynolds   73
Who is Miranda Miller?@wilreynolds            74
Wow she has been            busy lately!@wilreynolds                 75
Someone I should know@wilreynolds                    76
@wilreynolds   77
Let’s ask Quora@wilreynolds                     78
Journalist + Question     = research for a story@wilreynolds                  79
When she asks a               question BOOM!               GO ANSWER IT!@wilreynolds                     80
Stalker tip…@wilreynolds                  81
When you don’t know         the answer      RT the Question!@wilreynolds               82
Stalk a list of authors          in minutes@wilreynolds                   83
@wilreynolds   84
F Smartsheet                F Mech Turk                  F Interns@wilreynolds                  85
MOZENDA                h/t @aimclear@wilreynolds                    86
@wilreynolds   87
@wilreynolds   88
Mozenda vs.               scrape similar@wilreynolds                    89
Export your followers       from followerwonk@wilreynolds                  90
@wilreynolds   91
Vlookup                 Target vs               Your Followers@wilreynolds                    92
@wilreynolds   93
Stalker Scoreboard@wilreynolds                  94
@wilreynolds   95
@wilreynolds   96
Who do they follow          that I know well?@wilreynolds                  97
Who do we know in            common?      Faces make it easier@wilreynolds                 98
Faces make it easier@wilreynolds                  99
Stalk people who send      you GOOD traffic@wilreynolds           100
Pull in GA referrers        then Pull in seomoz@wilreynolds                    101
@wilreynolds   102
GA in Google Docs   http://mz.cm/thanks-jamie            @jamies@wilreynolds                  103
@wilreynolds   104
SEOmoz in G Docs        http://bit.ly/moz-data              @djchrisle@wilreynolds                     105
Dirty Tip@wilreynolds               106
Fake it till you make it        buy followers@wilreynolds               107
H/t @mediadonis     drop in their bit.ly urls          and add a +@wilreynolds                 108
Proof@wilreynolds           109
@wilreynolds   110
ME   Dharmesh@wilreynolds                   111
If you need followers            Inboxq.com@wilreynolds                   112
1 more ifttt recipe for              you@wilreynolds               113
If you think this is        about building links@wilreynolds                    114
THEN you missed the          entire point@wilreynolds                115
If you try to     UNDERSTAND people@wilreynolds         116
& if you are there to              help them@wilreynolds                    117
Then you make friends@wilreynolds           118
Stalking?               Helping?@wilreynolds               119
Worse case scenario@wilreynolds                 120
Friends > Links                 SEER Interactive                  @wilreynolds@wilreynolds                        121
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Stalking for Links

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Given at LinkLove Boston & London 2012 - the idea is not just about "stalking" the real value is in HELPING people - just use these tactics to figure out the multiple ways you can help people in areas where you have expertise.

GO DO IT!

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  • [twitter]A whole new world of data waiting to be scraped - http://bit.ly/rss-everywhere[/twitter]
  • [twitter] Some of my favorite RSS feeds to subscribe to crunchbase, gmail, quora [/twitter]
  • [twitter] Use igoogle to build your dashboard – simple - http://www.google.com/ig[/twitter]
  • [twitter] Take Google Plus updates into your iGoogle dashboard http://bit.ly/gplus-to-rss[/twitter]
  • [twitter] Super advanced tip….meet people in real life to build links[/twitter]
  • [twitter] Lets all beg @aimclear to share more mozenda awesomeness, follow him[/twitter]
  • [twitter] Bring Google Analytics into Google Docs - http://mz.cm/thanks-jamie thanks @jamies [/twitter]
  • [twitter] Now lets bring in @seomoz data http://bit.ly/moz-data TY for building this @djchrisle[/twitter]
  • [twitter] get smarter about who you follow, its not about follower/follow ratio, drop a + after their bit.ly’sty @mediadonis[/twitter]
  • Transcript of "Stalking for Links"

    1. 1. StalkingHow you land the links you want 1
    2. 2. Become a link stalker The easy way@wilreynolds 2
    3. 3. STOP BEGGING In 5 Minutes@wilreynolds 3
    4. 4. You need this: http://bit.ly/rss-everywhere@wilreynolds 4
    5. 5. Sites w/ RSS for the takin’@wilreynolds 5
    6. 6. Step 1@wilreynolds 6
    7. 7. Target the BIG SHOTS 7
    8. 8. Influential,doesn’t follow me 8
    9. 9. Cars = Topgear guys@wilreynolds 9
    10. 10. Target Acquired@wilreynolds 10
    11. 11. @wilreynolds 11
    12. 12. @wilreynolds 12
    13. 13. iGoogle easy? hard?@wilreynolds 13
    14. 14. Step 2 SET GOALS@wilreynolds 14
    15. 15. SET GOALS < Measurable < Expiration http://bit.ly/igoogle-goals@wilreynolds 15
    16. 16. Step 3 JFDI@wilreynolds 16
    17. 17. JFDI < Priority < Deadlines http://bit.ly/igoogle-todos@wilreynolds 17
    18. 18. Step 4 Twitter@wilreynolds 18
    19. 19. TWITTER PROBLEM@wilreynolds 19
    20. 20. @wilreynolds 20
    21. 21. @wilreynolds 21
    22. 22. http://api.twitter.com/1/statuses/user_ti meline.rss?screen_name=thenextweb@wilreynolds 22
    23. 23. 23
    24. 24. Make a twitter profile gadget@wilreynolds 24
    25. 25. http://www.google.com/ig/directory?type=gadgets&u rl=twitter.com/statuses/user_timeline/17795099.rss@wilreynolds 25
    26. 26. http://bit.ly/twitter-ids@wilreynolds 26
    27. 27. Step 5 News Stalking@wilreynolds 27
    28. 28. GOOGLE NEWS Big Targets are in the news@wilreynolds 28
    29. 29. RSS from Google News@wilreynolds 29
    30. 30. @wilreynolds 30
    31. 31. @wilreynolds 31
    32. 32. http://news.google.com/news?q=%22seer+interactive%22&SUBMIT=Search@wilreynolds 32
    33. 33. @wilreynolds 33
    34. 34. Step 6 Blog Stalking@wilreynolds 34
    35. 35. BLOG Stalking Stalk their blogs@wilreynolds 35
    36. 36. Step 7 Google+ Stalking@wilreynolds 36
    37. 37. NO RSS for Google+@wilreynolds 37
    38. 38. http://bit.ly/gplus-to-rss@wilreynolds 38
    39. 39. Google+ Stalking Stalk their G+@wilreynolds 39
    40. 40. Step 8 Stalking questions@wilreynolds 40
    41. 41. @wilreynolds 41
    42. 42. Quora Stalking@wilreynolds 42
    43. 43. @wilreynolds 43
    44. 44. @wilreynolds 44
    45. 45. Who are they following Be more like them@wilreynolds 45
    46. 46. Who do they follow Part #2@wilreynolds 46
    47. 47. https://api.twitter.com/1/friends/ids.xml ?cursor=-1&screen_name=wilreynolds@wilreynolds 47
    48. 48. @wilreynolds 48
    49. 49. Not very useful@wilreynolds 49
    50. 50. http://bit.ly/free-follower-export@wilreynolds 50
    51. 51. VS@wilreynolds 51
    52. 52. Stalking a publication@wilreynolds 52
    53. 53. Want to get in tech news??@wilreynolds 53
    54. 54. IRL FTW@wilreynolds 54
    55. 55. @wilreynolds 55
    56. 56. @wilreynolds 56
    57. 57. Super Advanced Tip Coming@wilreynolds 57
    58. 58. Have coffee with them@wilreynolds 58
    59. 59. When is your mark coming to you?@wilreynolds 59
    60. 60. http://search.twitter.com/search. atom?q=from%3Adharmesh%20p hilly%20OR%20philadelphia@wilreynolds 60
    61. 61. And when twitter takes that away…@wilreynolds 61
    62. 62. F em@wilreynolds 62
    63. 63. otter.topsy.com/search date.rss?type=tweet& q=philadelphia+from% 3Adharmesh@wilreynolds 63
    64. 64. @wilreynolds 64
    65. 65. IfTTT – send me a text message when Dharmesh says philly@wilreynolds 65
    66. 66. Or any other area of expertise I have (beer, linking, SEO)@wilreynolds 66
    67. 67. Excel Junkies@wilreynolds 67
    68. 68. @wilreynolds 68
    69. 69. @wilreynolds 69
    70. 70. RSS Feed Here@wilreynolds 70
    71. 71. @wilreynolds 71
    72. 72. @wilreynolds 72
    73. 73. @wilreynolds 73
    74. 74. Who is Miranda Miller?@wilreynolds 74
    75. 75. Wow she has been busy lately!@wilreynolds 75
    76. 76. Someone I should know@wilreynolds 76
    77. 77. @wilreynolds 77
    78. 78. Let’s ask Quora@wilreynolds 78
    79. 79. Journalist + Question = research for a story@wilreynolds 79
    80. 80. When she asks a question BOOM! GO ANSWER IT!@wilreynolds 80
    81. 81. Stalker tip…@wilreynolds 81
    82. 82. When you don’t know the answer RT the Question!@wilreynolds 82
    83. 83. Stalk a list of authors in minutes@wilreynolds 83
    84. 84. @wilreynolds 84
    85. 85. F Smartsheet F Mech Turk F Interns@wilreynolds 85
    86. 86. MOZENDA h/t @aimclear@wilreynolds 86
    87. 87. @wilreynolds 87
    88. 88. @wilreynolds 88
    89. 89. Mozenda vs. scrape similar@wilreynolds 89
    90. 90. Export your followers from followerwonk@wilreynolds 90
    91. 91. @wilreynolds 91
    92. 92. Vlookup Target vs Your Followers@wilreynolds 92
    93. 93. @wilreynolds 93
    94. 94. Stalker Scoreboard@wilreynolds 94
    95. 95. @wilreynolds 95
    96. 96. @wilreynolds 96
    97. 97. Who do they follow that I know well?@wilreynolds 97
    98. 98. Who do we know in common? Faces make it easier@wilreynolds 98
    99. 99. Faces make it easier@wilreynolds 99
    100. 100. Stalk people who send you GOOD traffic@wilreynolds 100
    101. 101. Pull in GA referrers then Pull in seomoz@wilreynolds 101
    102. 102. @wilreynolds 102
    103. 103. GA in Google Docs http://mz.cm/thanks-jamie @jamies@wilreynolds 103
    104. 104. @wilreynolds 104
    105. 105. SEOmoz in G Docs http://bit.ly/moz-data @djchrisle@wilreynolds 105
    106. 106. Dirty Tip@wilreynolds 106
    107. 107. Fake it till you make it buy followers@wilreynolds 107
    108. 108. H/t @mediadonis drop in their bit.ly urls and add a +@wilreynolds 108
    109. 109. Proof@wilreynolds 109
    110. 110. @wilreynolds 110
    111. 111. ME Dharmesh@wilreynolds 111
    112. 112. If you need followers Inboxq.com@wilreynolds 112
    113. 113. 1 more ifttt recipe for you@wilreynolds 113
    114. 114. If you think this is about building links@wilreynolds 114
    115. 115. THEN you missed the entire point@wilreynolds 115
    116. 116. If you try to UNDERSTAND people@wilreynolds 116
    117. 117. & if you are there to help them@wilreynolds 117
    118. 118. Then you make friends@wilreynolds 118
    119. 119. Stalking? Helping?@wilreynolds 119
    120. 120. Worse case scenario@wilreynolds 120
    121. 121. Friends > Links SEER Interactive @wilreynolds@wilreynolds 121
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