Content Marketing Worth Imitating

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Slide deck from a presentation on content marketing given by Eppie Vojt at the Central PA Internet Marketing & SEO Meetup on July 18, 2012.

Get more information about this presentation at http://www.eppie.net/content-marketing-worth-imitating/

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Content Marketing Worth Imitating

  1. Contentworth imitating marketing @eppievojt digital marketing consultant, JPL
  2. Content marketing shouldn’t feel like killing kittens
  3. It’s not...
  4. It’s also not...
  5. great content gets delivered properly
  6. 400 videosper dayZappos hired 40 full-time production employees andbuilt their own studios.
  7. great content solves users’ problems
  8. formatmattersHome Depot didn’t have to create new content tomake a better user experience – they just had todisplay it differently. User experience improvementscan make normal content great.
  9. thinkofflineIKEA took what worked offline and implemented itdirectly online, simulating the experience of shoppingvia catalogue.
  10. great content can be made by anyone ards! ith half-be Even guys w
  11. Put usersTo workBodybuilding.com has leveraged its user base tocreate content for the site. Users who create thiscontent become site advocates, not just visitors.
  12. great content connects w/ an audience
  13. Own thestationThe search volume for energy drinks is low. Thedemand for extreme sports is much higher. By owningthat “online TV station,” Red Bull gets passive brandimpressions.
  14. great content educates, entertains & inspires
  15. TeachinginspiresKessler lets the pros show off how they use their gear,supplanting boring manuals with entertaininginstruction. This site is why I own an 18 foot cameracrane (my wife is decidedly NOT a Kessler fan).
  16. great contentwants to get copied... the right way
  17. SyndicationworksDuplicate content worries? Houzz doesn’t sweat it.They’re syndicating some of their great content toLowe’s to form an ideal business partnership.Duplication the right way = WINNING!
  18. Content marketing shouldn’t feel like killing kittens
  19. Content marketing should feel like this...

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