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TOOLS FOR PULLING RANK+=
Nearly every tool you’ll ever need. EVER




MICHAEL KING
DIRECTOR OF INBOUND MARKETING
  @ipullrank
DOWNLOAD THIS DECK:
http://iacq.co/toolspullrank3




                                @ipullrank
DISCLAIMERS




              I am a programmer   I am an SEOmoz
                                      Associate


 @ipullrank
I AGREE WITH MATT CUTTS (for the 2nd time ever)




 @ipullrank
YOU SHOULD BUILD YOUR OWN TOOLS




          JavaScript – Codeacademy.com                                         Python – Udacity.com




      It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own
                                                      nuanced tools


 @ipullrank
iACQUIRE IS NOT A TOOL

Example of iRank™ Targeting
IACQUIRE IS NOT A LINK NETWORK


There has been some confusion due to the fact
that iAcquire purchased Conductor’s link
business in 2010. iAcquire is not a link network,
all links were built through outreach.




  @ipullrank
RANKING                             DIRECTORIES                                       647,631                                              OUTREACH
           RESULTS                              & LINK DB’S                                OPPORTUNITIES
                                                                                                                                                   3-4 attempts made




                           12,558,303
                             PAGES
                            REVIEWED

                                                                                        MANUAL VIEWING

                                                                      QUALITY CONTROL                             CLIENT
                                                                    • Full-time Highly-trained                 REQUIREMENTS                      POTENTIAL PARTNER
                     BLUELIST FILTERING                               Team                                 • Relevancy Guidelines
                                                                    • Multi-layered Review                 • Content Guidelines
                             TOP 5,000                              • Evolving Quality Guidelines          • Legal Requirements
              amazon.com, apple.com, wikipedia.org, etc




                                                                                                                                              NO
                                                                                                                                                        “NO”
                                                                                                                                           RESPONSE
                     BLACKLIST FILTERING

                    “DO NOT CONTACT” LIST                                  535,062
                         (internally established)                                                                 112,569                                              “YES”
                                                                         UNQUALIFIED
                                                                                                              OPPORTUNITIES
                                                                           PAGES

                    BAD NEIGHBORHOODS
                         (link network & spam)




                    SEO METRICS FILTERING

            Client Specific – Filtering out data based on IBL,
                       Moz-Rank, OBL, PR, etc.


                                                                       POTENTIAL FUTURE
                                                                                                               QUALIFIED PAGES
                                                                                                                                                                NEW Content
                                                                        OPPORTUNITIES
                                                                                                                                                                & Link Partner

                                                    11,487,318
                                                      PAGES
                                                     REMOVED



VETTING PROCESS                                                  VIEWING PROCESS                                                    OUTREACH PROCESS
Technology Driven
IACQUIRE USED TO BE BRUTE FORCE OUTREACH




                                                    VP Operations                                      Client Services



                                                 Project Management (2)




              Quality Assurance (4)                                                    Content Strategist




                                                                           Journalist (3)               Creative Developer
                                   Most of the muscle
Outreach Specialist (30)
                                   was here

          We used to do brute force outreach with our custom CRM software for targeting influencers and convincing them
                                                           to link to us.


       @ipullrank
NOW IACQUIRE IS CONTENT-BASED OUTREACH



                                    VP Operations




                              Group Project Director (2)                        CONTENT
                                                                                STRATEGY

          Quality Assurance (5)                          Project Managers (7)




                                      Outreach Specialist (30)             Content Strategists (4)



                                                               Journalist (7)               Creative Developer (3)

   We are now focused on creating remarkable content and marketing that content to specific segments of a client’s
         target audience. The goal is build an army of people that create the type of quality content that I do.


 @ipullrank
180 DAY GROWTH



                                     VP Operations




                              Group Project Director (3)                          CONTENT
                                                                                  STRATEGY

          Quality Assurance (5)                          Project Managers (11)




                                       Outreach Specialist (46)              Content Strategists (7)



                                                                Journalist (16)               Creative Developer (4)

        Our aim is to make our expanded offering stronger over time to continue to build great results at scale




 @ipullrank
THE ROAD TO REINCLUSION




                                WE ARE HIRING RAPIDLY
                                4-MONTH PLAN TO LINK REMOVALS
                                BUILDING NEW LINKS FOR CLIENTS
                                REINCLUSION REQUEST




    Our commitment is to our clients. I invite you all to witness the growth of an agency that has been banned as we
       dismantle our links and make an attempt to get back into Google’s good graces. http://www.iacquire.com


 @ipullrank
</PSA>

               Now on to the tools.




@ipullrank
OH SEO GODS,
             PLEASE TELL ME
             WHAT MIKE KING
                  USES




@ipullrank
MIKE! WHAT
               TOOLS DO
             YOU USE FOR
                ON-PAGE
              ANALYSIS?



@ipullrank
SCREAMING FROG




                                   Get it: http://www.screamingfrog.co.uk/seo-spider/
                                   8 Alternative Ways to Use Screaming Frog for SEO
         http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)

 @ipullrank
SCRAPER FOR CHROME




              With a right-click I can scrape anything from a page and export it to a Google Doc.
                      Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd




 @ipullrank
HTTPFOX




              I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s.
                                    Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/




 @ipullrank
PAGE SPEED PLUGIN




                   Get actionable insights about issues with page speed.
              Get it: http://code.google.com/speed/page-speed/download.html


 @ipullrank
MIKE! WHAT
               OTHER
             KEYWORD
             RESEARCH
              TOOLS DO
              YOU USE?


@ipullrank
YAHOO CLUES




          Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance)




 @ipullrank
KEYWORD EYE




    Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name.
                                            Get it: http://www.keywordeye.co.uk



 @ipullrank
SOOVLE




       Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com
                                            Use it: http://www.soovle.com



 @ipullrank
UBERSUGGEST




              Keyword Research using Google Suggest with country and platform options.
                                       Use it: http://ubersuggest.org



 @ipullrank
SCRAPEBOX




    A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to
                                                        light.
                       Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/


 @ipullrank
@SEOGADGET ADWORDS API EXCEL PLUGIN




              Use this and you’ll never have to visit the Adwords Keyword Tool again.
                          Get it: https://seogadget.co.uk/google-adwords-plugin-excel/



 @ipullrank
MIKE! HOW DO
             YOU COME UP
                 WITH
               CONTENT
                IDEAS?



@ipullrank
GOFISH




     I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now.
                                             Get it: http://ipullrank.com/tools/gofish/



 @ipullrank
@SEOGADGET GOOGLE DOCS TOOL




              Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas
                         Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)




 @ipullrank
FACEBOOK RECOMMENDATION DEMO




   Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to
                                          see up to 20 top performers in social.
                   Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/

 @ipullrank
MIKE! WHAT
             TYPE OF MAGIC
             CAN I DO RIGHT
                   IN A
             SPREADSHEET?



@ipullrank
SEOTOOLS BY NIELS BOSMA




              Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin.
                                        Get it: http://nielsbosma.se/projects/seotools/download/



 @ipullrank
IMPORTXML FOR GOOGLE DOCS




                             Scrape pages, use APIs, get analytics right in Google Docs
            ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)
    The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
 @ipullrank                                 (@davidsottimano)
MIKE! HOW
              CAN I GET
             ACTIONABLE
              INFO ON A
                 LINK
              PROFILE?


@ipullrank
LINK RESEARCH TOOLS




     LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat
                                                  your competition.
                                             Get it: http://www.linkresearchtools.com


 @ipullrank
LINK DETECTIVE




    This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc.
                                                 Get it: http://www.linkdetective.com



 @ipullrank
MIKE! HOW CAN
                   I DO
              COMPETITIVE
                ANALYSIS
                QUICKLY?



@ipullrank
SEARCHMETRICS ESSENTIALS




   The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and
                                              social for many sites
                                       Get it: http://suite.searchmetrics.com/en/essentials


 @ipullrank
MIKE! I HEAR
               YOU DO
              AWESOME
             THINGS WITH
             ANALYTICS…



@ipullrank
KEYWORD-LEVEL DEMOGRAPHICS




                              Search                                Keyword-Level
FB:Admin                                                            Demographics
                              Referrers


                                I probably should have patented this.
               Read the Post: http://www.seomoz.org/blog/keyword-level-demographics
              Get the Code: http://www.github.com/ipullrank/keyword-level-demographics

 @ipullrank
TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO




                                   @TomAnthonySEO wrote some code for this.
              Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics
                           Wordpress Plugin: http://www.springest.co.uk/social-analytics/

 @ipullrank
GOOGLE ANALYTICS DEBUGGER




     Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly.
                           Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna



 @ipullrank
MIKE! YOU
              ALWAYS TALK
                 ABOUT
               PERSONAS,
             HOW CAN I FIND
               MY TARGET
               AUDIENCE?

@ipullrank
FACEBOOK AD CREATOR




              The Facebook Ad Creator is the audience version of the Adwords Keyword Tool
                                     Use it: www.facebook.com/ads/create/




 @ipullrank
FACEBOOK INSIGHTS




Gender                                                             Country




                       Female
Age distribution
                         Male


                 If the site is already on the open graph, you can get data on the audience from FB Insights
                                                Use it: www.facebook.com/insights




    @ipullrank
DOUBLECLICK AD PLANNER




    The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there
                                             Use it: www.google.com/adplanner/




 @ipullrank
MIKE! HOW
               CAN I GET
             LINK BUILDING
              QUICK HITS?




@ipullrank
LINK BUILDING GUIDES




         I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides




 @ipullrank
BRAND FANS




    Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t
                                                        link.
                  Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)


 @ipullrank
MIKE! WHERE
             CAN I FIND DATA
                   FOR
             INFOGRAPHICS?



@ipullrank
WORLD GOVERNMENT DATA




                    Data from Governments all around the world.
              Use it: http://www.guardian.co.uk/world-government-data


 @ipullrank
GOOGLE PUBLIC DATA




              All types of data on all types of things from Google itself.
                       Use it: http://www.google.com/publicdata/directory




 @ipullrank
MIKE! HOW
               CAN I
             VISUALIZE
               DATA?




@ipullrank
INFOGR.AM




                         Create beautiful charts without being a graphic designer.
                                                   Use it: http://infogr.am/
              Also Jon Cooper talks about how to visualize data in a post http://pointblankseo.com/visualizations


 @ipullrank
PIKTOCHART




              Easy infographics that anyone can create
                      Use it: http://www.piktochart.com



 @ipullrank
DIPITY




              Create interactive timelines from your data and images.
                              Use it: http://www.dipity.com/



 @ipullrank
STORYBIRD




              Create interactive books out of your data.
                      Use it: http://www.storybird.com



 @ipullrank
MIKE! WHAT
              OTHER LINK
             DATA SOURCES
              ARE THERE?
              @neyne: looked at them all
              http://www.rankabove.com/news/seo-
              research/backlink-data-provider-all/




@ipullrank
AHREFS




              http://www.ahrefs.com




 @ipullrank
BLEKKO (/SEO)




                http://www.blekko.com - use the /seo tag.




 @ipullrank
IACQUIRE IS DEDICATED TO INNOVATION




                                                                                        ???
      http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon.
              http://signup.brokenlinkindex.com – Sign up to find out when the Broken Link Index launches
                              We also have another top secret project launching at MozCon

 @ipullrank
MIKE! WHAT
       BOOKMARKLETS
        DO YOU USE?
              @tomcritchlow: Give
              August 2011 its post back
              http://www.seomoz.org/blog/
              some-nifty-seo-
              bookmarklets-to-make-you-
              more-efficient




@ipullrank
OPEN GRAPH HELPER




              I wrote this tool to help you check if your Open Graph Data is of optimal length.
                                    Get it: http://ipullrank.com/open-graph-helper/



 @ipullrank
WIRIFY




              Turn any site into a wireframe so you can easily show your UX team where they went wrong.
                                                Get it: http://www.wirify.com



 @ipullrank
MIKE! WHAT DO
              YOU USE FOR
               RANKINGS?




@ipullrank
STAT




     I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes
                                         announcements: http://codex.getstat.com
                                                Get it: http://www.getstat.com


 @ipullrank
MIKE! WHAT
                DO YOU
              SUGGEST AS
             LINK BUILDING
               TOOLKIT?



@ipullrank
FOLLOWERWONK




              Identify link prospects on twitter by searching the keywords in their user profiles.
                                         Use it: http://www.followerwonk.com




 @ipullrank
OUTREACHR BULK DOMAIN CHECK TOOL




    Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with
                                                       the domain name.
                                  Use it: http://www.outreachr.com/bulk-domain-checker/

 @ipullrank
KNOWEM




    Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.
                                             Use it: http://www.knowem.com



 @ipullrank
MENTIONMAPP




    Find link prospects you would not have found through keyword searches based on who talks to your influencers
                                              Use it: http://mentionmapp.com



 @ipullrank
ONTOLO




              Use Ontolo for automated link prospecting and to organize and track link campaigns.
                                            Use it: http://www.ontolo.com



 @ipullrank
IFTTT




              Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets
                                                Use it: http://www.ifttt.com




 @ipullrank
RAPPORTIVE




                      See all of user’s social profiles right from Gmail as you write to them.
              Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin


 @ipullrank
BOOMERANG




                      Schedule emails and automatic follow ups with this plugin for Gmail
              Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll


 @ipullrank
BUZZSTREAM




              Track link, prospects, social progress all in one place.
                            Use it: http://www.buzzstream.com



 @ipullrank
ZEMANTA




    Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related
                                    articles and images to bloggers as they write.
                                              Use it: http://www.zemanta.com


 @ipullrank
MIKE! I MANAGE
               TOO MANY
              BLOGS. GOT
             ANYTHING THAT
               CAN HELP?



@ipullrank
MANAGEWP




              Backup, update, install plugins and themes for multiple Wordpress blogs all from one place.
                                              Get it: http://www.managewp.com




 @ipullrank
MIKE! WHAT’S
               THE MOST
              IMPORTANT
               TOOL YOU
                 USE?



@ipullrank
MY BRAIN




   No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how
                                           to make them work for you.


 @ipullrank
MIKE! WHO
              SHOULD I
             FOLLOW ON
             TWITTER TO
              FIND OUT
               MORE?


@ipullrank
MICHAEL KING
Director of Inbound Marketing


       www.iacquire.com


       mike@iacquire.com


       @iPullRank




               THANK YOU / Q&A

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Tools for Pulling Rank by Michael King for SMX Advanced

  • 1. TOOLS FOR PULLING RANK+= Nearly every tool you’ll ever need. EVER MICHAEL KING DIRECTOR OF INBOUND MARKETING @ipullrank
  • 3. DISCLAIMERS I am a programmer I am an SEOmoz Associate @ipullrank
  • 4. I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank
  • 5. YOU SHOULD BUILD YOUR OWN TOOLS JavaScript – Codeacademy.com Python – Udacity.com It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools @ipullrank
  • 6. iACQUIRE IS NOT A TOOL Example of iRank™ Targeting
  • 7. IACQUIRE IS NOT A LINK NETWORK There has been some confusion due to the fact that iAcquire purchased Conductor’s link business in 2010. iAcquire is not a link network, all links were built through outreach. @ipullrank
  • 8. RANKING DIRECTORIES 647,631 OUTREACH RESULTS & LINK DB’S OPPORTUNITIES 3-4 attempts made 12,558,303 PAGES REVIEWED MANUAL VIEWING QUALITY CONTROL CLIENT • Full-time Highly-trained REQUIREMENTS POTENTIAL PARTNER BLUELIST FILTERING Team • Relevancy Guidelines • Multi-layered Review • Content Guidelines TOP 5,000 • Evolving Quality Guidelines • Legal Requirements amazon.com, apple.com, wikipedia.org, etc NO “NO” RESPONSE BLACKLIST FILTERING “DO NOT CONTACT” LIST 535,062 (internally established) 112,569 “YES” UNQUALIFIED OPPORTUNITIES PAGES BAD NEIGHBORHOODS (link network & spam) SEO METRICS FILTERING Client Specific – Filtering out data based on IBL, Moz-Rank, OBL, PR, etc. POTENTIAL FUTURE QUALIFIED PAGES NEW Content OPPORTUNITIES & Link Partner 11,487,318 PAGES REMOVED VETTING PROCESS VIEWING PROCESS OUTREACH PROCESS Technology Driven
  • 9. IACQUIRE USED TO BE BRUTE FORCE OUTREACH VP Operations Client Services Project Management (2) Quality Assurance (4) Content Strategist Journalist (3) Creative Developer Most of the muscle Outreach Specialist (30) was here We used to do brute force outreach with our custom CRM software for targeting influencers and convincing them to link to us. @ipullrank
  • 10. NOW IACQUIRE IS CONTENT-BASED OUTREACH VP Operations Group Project Director (2) CONTENT STRATEGY Quality Assurance (5) Project Managers (7) Outreach Specialist (30) Content Strategists (4) Journalist (7) Creative Developer (3) We are now focused on creating remarkable content and marketing that content to specific segments of a client’s target audience. The goal is build an army of people that create the type of quality content that I do. @ipullrank
  • 11. 180 DAY GROWTH VP Operations Group Project Director (3) CONTENT STRATEGY Quality Assurance (5) Project Managers (11) Outreach Specialist (46) Content Strategists (7) Journalist (16) Creative Developer (4) Our aim is to make our expanded offering stronger over time to continue to build great results at scale @ipullrank
  • 12. THE ROAD TO REINCLUSION WE ARE HIRING RAPIDLY 4-MONTH PLAN TO LINK REMOVALS BUILDING NEW LINKS FOR CLIENTS REINCLUSION REQUEST Our commitment is to our clients. I invite you all to witness the growth of an agency that has been banned as we dismantle our links and make an attempt to get back into Google’s good graces. http://www.iacquire.com @ipullrank
  • 13. </PSA> Now on to the tools. @ipullrank
  • 14. OH SEO GODS, PLEASE TELL ME WHAT MIKE KING USES @ipullrank
  • 15. MIKE! WHAT TOOLS DO YOU USE FOR ON-PAGE ANALYSIS? @ipullrank
  • 16. SCREAMING FROG Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) @ipullrank
  • 17. SCRAPER FOR CHROME With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd @ipullrank
  • 18. HTTPFOX I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ @ipullrank
  • 19. PAGE SPEED PLUGIN Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html @ipullrank
  • 20. MIKE! WHAT OTHER KEYWORD RESEARCH TOOLS DO YOU USE? @ipullrank
  • 21. YAHOO CLUES Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance) @ipullrank
  • 22. KEYWORD EYE Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk @ipullrank
  • 23. SOOVLE Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com @ipullrank
  • 24. UBERSUGGEST Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org @ipullrank
  • 25. SCRAPEBOX A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ @ipullrank
  • 26. @SEOGADGET ADWORDS API EXCEL PLUGIN Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ @ipullrank
  • 27. MIKE! HOW DO YOU COME UP WITH CONTENT IDEAS? @ipullrank
  • 28. GOFISH I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/ @ipullrank
  • 29. @SEOGADGET GOOGLE DOCS TOOL Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) @ipullrank
  • 30. FACEBOOK RECOMMENDATION DEMO Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social. Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/ @ipullrank
  • 31. MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT IN A SPREADSHEET? @ipullrank
  • 32. SEOTOOLS BY NIELS BOSMA Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/ @ipullrank
  • 33. IMPORTXML FOR GOOGLE DOCS Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ @ipullrank (@davidsottimano)
  • 34. MIKE! HOW CAN I GET ACTIONABLE INFO ON A LINK PROFILE? @ipullrank
  • 35. LINK RESEARCH TOOLS LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com @ipullrank
  • 36. LINK DETECTIVE This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com @ipullrank
  • 37. MIKE! HOW CAN I DO COMPETITIVE ANALYSIS QUICKLY? @ipullrank
  • 38. SEARCHMETRICS ESSENTIALS The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials @ipullrank
  • 39. MIKE! I HEAR YOU DO AWESOME THINGS WITH ANALYTICS… @ipullrank
  • 40. KEYWORD-LEVEL DEMOGRAPHICS Search Keyword-Level FB:Admin Demographics Referrers I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics @ipullrank
  • 41. TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO @TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/ @ipullrank
  • 42. GOOGLE ANALYTICS DEBUGGER Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna @ipullrank
  • 43. MIKE! YOU ALWAYS TALK ABOUT PERSONAS, HOW CAN I FIND MY TARGET AUDIENCE? @ipullrank
  • 44. FACEBOOK AD CREATOR The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/ @ipullrank
  • 45. FACEBOOK INSIGHTS Gender Country Female Age distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights @ipullrank
  • 46. DOUBLECLICK AD PLANNER The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/ @ipullrank
  • 47. MIKE! HOW CAN I GET LINK BUILDING QUICK HITS? @ipullrank
  • 48. LINK BUILDING GUIDES I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides @ipullrank
  • 49. BRAND FANS Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon) @ipullrank
  • 50. MIKE! WHERE CAN I FIND DATA FOR INFOGRAPHICS? @ipullrank
  • 51. WORLD GOVERNMENT DATA Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data @ipullrank
  • 52. GOOGLE PUBLIC DATA All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory @ipullrank
  • 53. MIKE! HOW CAN I VISUALIZE DATA? @ipullrank
  • 54. INFOGR.AM Create beautiful charts without being a graphic designer. Use it: http://infogr.am/ Also Jon Cooper talks about how to visualize data in a post http://pointblankseo.com/visualizations @ipullrank
  • 55. PIKTOCHART Easy infographics that anyone can create Use it: http://www.piktochart.com @ipullrank
  • 56. DIPITY Create interactive timelines from your data and images. Use it: http://www.dipity.com/ @ipullrank
  • 57. STORYBIRD Create interactive books out of your data. Use it: http://www.storybird.com @ipullrank
  • 58. MIKE! WHAT OTHER LINK DATA SOURCES ARE THERE? @neyne: looked at them all http://www.rankabove.com/news/seo- research/backlink-data-provider-all/ @ipullrank
  • 59. AHREFS http://www.ahrefs.com @ipullrank
  • 60. BLEKKO (/SEO) http://www.blekko.com - use the /seo tag. @ipullrank
  • 61. IACQUIRE IS DEDICATED TO INNOVATION ??? http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon. http://signup.brokenlinkindex.com – Sign up to find out when the Broken Link Index launches We also have another top secret project launching at MozCon @ipullrank
  • 62. MIKE! WHAT BOOKMARKLETS DO YOU USE? @tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/ some-nifty-seo- bookmarklets-to-make-you- more-efficient @ipullrank
  • 63. OPEN GRAPH HELPER I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/ @ipullrank
  • 64. WIRIFY Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com @ipullrank
  • 65. MIKE! WHAT DO YOU USE FOR RANKINGS? @ipullrank
  • 66. STAT I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com @ipullrank
  • 67. MIKE! WHAT DO YOU SUGGEST AS LINK BUILDING TOOLKIT? @ipullrank
  • 68. FOLLOWERWONK Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com @ipullrank
  • 69. OUTREACHR BULK DOMAIN CHECK TOOL Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name. Use it: http://www.outreachr.com/bulk-domain-checker/ @ipullrank
  • 70. KNOWEM Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com @ipullrank
  • 71. MENTIONMAPP Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com @ipullrank
  • 72. ONTOLO Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com @ipullrank
  • 73. IFTTT Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com @ipullrank
  • 74. RAPPORTIVE See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin @ipullrank
  • 75. BOOMERANG Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll @ipullrank
  • 76. BUZZSTREAM Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com @ipullrank
  • 77. ZEMANTA Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com @ipullrank
  • 78. MIKE! I MANAGE TOO MANY BLOGS. GOT ANYTHING THAT CAN HELP? @ipullrank
  • 79. MANAGEWP Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com @ipullrank
  • 80. MIKE! WHAT’S THE MOST IMPORTANT TOOL YOU USE? @ipullrank
  • 81. MY BRAIN No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you. @ipullrank
  • 82. MIKE! WHO SHOULD I FOLLOW ON TWITTER TO FIND OUT MORE? @ipullrank
  • 83. MICHAEL KING Director of Inbound Marketing www.iacquire.com mike@iacquire.com @iPullRank THANK YOU / Q&A