Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

979 views

Published on

Presentation by Erin Everhart, Director of Web Marketing at 352 Media Group.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
979
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

  1. 1. Social Media is AboutRelationships; It’s About Time YouLearn to Build Them Erin Everhart Director of Digital Ma rketing 352 Media Group
  2. 2. RelationshipsRequire A Lot of Work Twitter: @erinever
  3. 3. So who isthis chick? Twitter: @erinever
  4. 4. How Do YouFeel When I SayRelationship Building? Twitter: @erinever
  5. 5. ProbablyLike ThisTwitter: @erinever
  6. 6. How TheseTechniquesWill Make You Feel Twitter: @erinever
  7. 7. How To Build The BestRelationshipsOut of Anyone Ever Twitter: @erinever
  8. 8. Too Bad Everyone AlreadyKnows That Twitter: @erinever
  9. 9. What Do YouWant Out of aRelationship? Twitter: @erinever
  10. 10. You WouldNever Do This Hi! I’m Erin. Marry Me?Twitter: @erinever
  11. 11. So Why Do This? Hi! I’m Erin. Gimme yo’ likes.Twitter: @erinever
  12. 12. Do RealCompany Stuff via@wilreynoldsTwitter: @erinever
  13. 13. RealCompany.Not Real Stuff.Twitter: @erinever
  14. 14. Real Company. Just PlainStupid Stuff. Twitter: @erinever
  15. 15. I just don’teven knowwhat this is Twitter: @erinever
  16. 16. It Started OffInnocent EnoughTwitter: @erinever
  17. 17. But then it just gotbad. So, so bad. Twitter: @erinever
  18. 18. ArguingWith People Probably Isn’t AGood Idea Twitter: @erinever
  19. 19. What Would You Have DoneDifferently? Twitter: @erinever
  20. 20. GuestBloggingIt works. For real.Twitter: @erinever
  21. 21. You’re Not Fooling AnyoneHome Slice Twitter: @erinever
  22. 22. Searchingfor Sources: The Old Way Twitter: @erinever
  23. 23. LameTwitter: @erinever
  24. 24. Who are the peoplebehind the website? Twitter: @erinever
  25. 25. Searchingfor Sources: The New Way LinkedIn Twitter: @erinever
  26. 26. Searching An email tofor Sources: info@domain.com will The New rarely get a reply. Way Find the company on LinkedIn, search for employees to find a name. LinkedIn Twitter: @erinever
  27. 27. Searchingfor Sources: The New Way Twitter Twitter: @erinever
  28. 28. Searching Listoriousfor Sources: Follerwonk The New Twellow Way ExecTweets TweetFind Tweepi TweepML LocaFollow Twitter ChirpCity Nearby Tweets Advanced Search Twitter: @erinever
  29. 29. Searchingfor Sources: The New Way Pinterest Twitter: @erinever
  30. 30. Searchingfor Sources: Pins The New •  Most Sources, but Way not all relevant Boards •  Money, but not always People Pinterest •  Gold, but only a little Twitter: @erinever
  31. 31. Other Money •  BlogKeywords •  Blogger •  Editor •  Blog owner •  Journalist •  Editor •  Content specialist •  MarketerTwitter: @erinever
  32. 32. Find TheInfluencers Twitter: @erinever
  33. 33. Find TheInfluencersFollowerwonk Twitter: @erinever
  34. 34. Find TheInfluencersFollowerwonk Twitter: @erinever
  35. 35. Use What You GotFollowerwonk Twitter: @erinever
  36. 36. Use What You GotFollowerwonk Twitter: @erinever
  37. 37. Use What You GotFollowerwonk Twitter: @erinever
  38. 38. Use What You GotFollowerwonk Twitter: @erinever
  39. 39. But No One Likes MeFollowerwonk Twitter: @erinever
  40. 40. But No One Likes Me DO THIS WITH YOUR COMPETITORSFollowerwonk Twitter: @erinever
  41. 41. Contacting People Twitter: @erinever
  42. 42. You should do yourhomework. Twitter: @erinever
  43. 43. You should interactwith them.Twitter: @erinever
  44. 44. But don’t creeppeople out. Twitter: @erinever
  45. 45. First, Use Twitter Name + Twitter Follow Them Tweet To Them •  Hey Sarah. Erin here. Found your blog & love it! Great post on why turkey bacon rocks. Would love to chat about an idea. Can we email?Twitter: @erinever
  46. 46. If You Must Email… Make It Noticeable •  Hi Erin! Make It Short •  Facebook Message Use The Right Email •  Agency email? •  Client email? •  Gmail? Twitter: @erinever
  47. 47. That is real company stuff via @wilreynolds Twitter: @erinever
  48. 48. Show You Care…Like ReallyReally Care Twitter: @erinever
  49. 49. Show You Care…Like ReallyReally Care Twitter: @erinever
  50. 50. Ask People StuffTwitter: @erinever
  51. 51. Ask People StuffTwitter: @erinever
  52. 52. GivePeopleThingsTwitter: @erinever
  53. 53. Be AResourceTwitter: @erinever
  54. 54. Lend a HandTwitter: @erinever
  55. 55. Lend a HandMarriotTwitter: @erinever
  56. 56. Have aPersonality Twitter: @erinever
  57. 57. Have aPersonality Twitter: @erinever
  58. 58. Have aPersonality Twitter: @erinever
  59. 59. Blogger April in ParisOutreach •  2.73 million impressions •  620K+ Twitter impressions Tours •  338 social actions (Tweets, videos, photos) Diamond Life •  10.27 million impressions •  570K+ Twitter impressions •  370 social actions Taste Tour •  1.17 million impressions •  1.94 million Twitter impressions •  600+ social actionsTwitter: @erinever
  60. 60. BloggerOutreach Tours 15 mom bloggers in Tampa Bay Content shared to 10K+ socially 15% 20% Social mentions TrafficTwitter: @erinever
  61. 61. CaptureEuphoriaTwitter: @erinever
  62. 62. The MostImportant Thing? MAINTAIN THE RELATIONSHIP! Twitter: @erinever
  63. 63. What YouCan Expect Twitter: @erinever
  64. 64. Photo http://teenagefilm.com/wp-content/uploads/2011/07/Picture-172- e1311631744382.pngCredits http://prettynameless.com/2011/04/29/kissing-girls/ http://www.flickr.com/photos/pen/galleries/72157622497055328/ http://cdn2.mademan.com/wp-content/uploads/2011/10/vintage-gangster.jpg http://cuteoverload.com/2011/01/01/top-ten-photos-of-2010/ http://www.copyblogger.com/dont-spam-your-mom/ http://www.dailyhaha.com/_pics/pissed_off_wet_cat.htm http://purduecco.files.wordpress.com/2012/03/interview-follow-up-call-me- maybe.jpg h"p://www.washingtonpost.com/2012/03/02/gIQAasqrmR_photo.html   h"p://aeryssports.com/aaron-­‐miles-­‐fastball/files/2012/09/Le-­‐Sigh.jpg   h"p://www.ifood.tv/blog/how-­‐to-­‐incubate-­‐chicken-­‐eggs     h"p://startupplays.com/blog/wp-­‐content/uploads/2011/12/giveaway.jpg     h"p://www.seomoz.org/blog/the-­‐real-­‐benefits-­‐of-­‐guest-­‐blogging     h"p://www.midgetmanofsteel.com/2010/11/anM-­‐semiMc-­‐sudoku.html     h"p://pichowyoufeel.com/wp-­‐content/uploads/2012/08/Im-­‐Listening-­‐Willy-­‐Wonka.jpg   h"p://www.amazon.com/Pinocchio-­‐Two-­‐Disc-­‐Anniversary-­‐PlaMnum-­‐EdiMon/dp/B001ILFUDM   h"p://nerdbastards.com/2012/09/27/new-­‐video-­‐reveals-­‐man-­‐behind-­‐bowies-­‐balls-­‐in-­‐labyrinth/   h"p://wehearMt.com/entry/10478945
  65. 65. MoreTraffic LikeIt’s Your Job 1,078% 165% Non-branded Branded FYI: It is your job. Twitter: @erinever
  66. 66. MoreLeads LikeIt’s Your Job 215% ConversionsThat’s your job, too. Twitter: @erinever
  67. 67. More RevenueLike a Boss 103% Valentine’s Day RevenueYup, still your job. 87% Mother’s Day Revenue Twitter: @erinever
  68. 68.  Relationships are an Investment.They have To IncubateBefore You See Any Results. Twitter: @erinever
  69. 69. Aren’t You Feeling BetterAlready?Twitter: @erinever
  70. 70. Thank You!Erin Everharteeverhart@352media.com@erinever, @352mediawww.352media.com

×