Go Overboard Once you’ve gone
to “supreme link pyramid elite,” you know you’re desperate. http://www.wickedfire.com/links- seo/154095-supreme-all-one-seo-solution-only-28-proven-results-dominate-google.html
Links Were Never Really Votes
Does the author mean to endorse this page? Does he mean to say it should rank better for “a very similar thing?” Search engines found links useful as a proxy, but most of those linking on the web don’t intend to contribute to the link graph.
The Algo Wasn’t Intended to
Benefit Marketers http://marketingland.com/is-googles-over-optimization-penalty-its-jump-the-shark-moment-in-web-search-8633
But SEOs Are Better at
Links than Everyone Else Linklove London Last Friday via: http://foliovision.com/2012/03/31/distilled-linklove-conference-london-2012-review
Many Links are a Thorn
in Search Engines’ Side An enlightening example of spammer mentality: https://www.google.com/search?q=build+my+rank+alternatives
Google’s Clearly Trying to Move
Beyond Links Individual link metrics have lower correlation over time, while social signals rise. Via http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
Sharing on the Web Has
Evolved It used to be that the “Linkerati” controlled the web’s sharing. http://www.seomoz.org/blog/21-tips-to-earn-links-and-tweets-to-your-blog-post
Today, the “Linkerati” are a
Far Bigger Group Via http://www.slideshare.net/fullscreen/PewInternet/022612-nfais-newnormalpdf/6 (Pew Internet & American Life Project)
I Want to Rank Higher
For This Query Ranking here will bring me more customers https://www.google.com/search?q=custom+kitchen+knives
Decision Time OPTION A: Create
lots of great content, start OPTION B: a blog, shoot some videos, build Point some @#$%ing up a community via social links at my page. networks, participate in forums, try to earn some press… Option A sounds like a lot of work…
What Really Matters to a
Business on the Web? Competitors Tactics: Avg Cost of Acquisition: Paid Search $95.00 Banners & Display Ads $150.00 Brand Advertising $Unknown Television, Radio & Print Media $180.00 Contextual Ads $115.00 Paid forms of acquisition are easier to measure, optimize and invest in. Management’s comfortable with them. The engines/platforms make it easy to buy them. Why wouldn’t you use paid acquisition?
What Really Matters to a
Business on the Web? “Inbound” Tactics Avg Cost of Acquisition: Organic Search $15.00 Social Media Marketing $35.00 Blogs & RSS $60.00 Community / Forum Participation $20.00 Video Content $70.00 If you invest in inbound tactics, your cost of custom acquisition can be dramatically lower than the competition’s
What Really Matters to a
Business on the Web? COCA / CLTV = This Ratio. Strength here means you have more to invest in every other part of the business. Thanks to Cascadia Capital for the chart: http://www.cascadiacapital.com/
Decision Time OPTION A: OPTION
B: Content + SEO + Social + Point some @#$%ing Community + Press links at the page. Which one of these truly results in lower COCA? This time, Option A looks a lot more appealing.
#1: I Want to Invest
in Multiple Channels at Once More Long Higher More Brand Tail SEO Conversion Rate Visibility Higher Organic CONTENT! Stronger Social Search Rankings Following More Direct & Bigger Fanbase & More Referring Bookmarking Traffic Community Links Content, by its very nature, creates multi-channel marketing opportunities and wins.
#3: I Want Strategies that
Last No Matter What If this is the future, I better build a memorable brand that has positive signals of every kind. I want marketing that will last even if Siri replaces Google, social replaces search, apps replace the web, etc. (note: I don’t actually believe any of those things will happen, but I do like to be prepared)
#4: Content Builds Links While
I Sleep Virtually every link here is editorially-given because of content we’ve produced https://www.google.com/search?q=seomoz+-site:seomoz.org&tbs=qdr:h (qdr:h at the end of the query narrows to results from just 1hr)
Don’t Limit Yourself to Content
About Your Subject This blog might work for them, but IMO, it’s far too topically specific and not “interesting” enough to be consistently share-worthy. http://www.theofficesuppliessupermarket.com/blog
Brand Your Content to Align
with Your Business/Products Fiskars Scissors (fiskars.com) runs the amazing Fiskateers blog (http://www.fiskateers.com/); a great example of alignment. Though, for SEO, I wish they’d gone with fiskars.com/fiskateers or fiskars.com/blog
Or Brand Your Product to
Align with Your Content? Coudal Partners is a fascinating example of this. This is basically what we did at SEOmoz – created a product that fit with the content + audience we’d built
Remember, Content Can Mean: Actual
Content Community Products Platform/Data The “content” you produce and market can be much more than just a blog (though blogs are pretty awesome at this)
Rating Drinks on an Official
“Caffeine Scale” Rate every beverage from every store possible on caffeine content, taste and caloric content and have a monthly dynamic leaderboard.
Weird Foods and Drinks that
Contain Caffeine Ugh… And this is one of the best articles I could find. Rate every beverage from every store possible on caffeine content, taste and caloric content and have a monthly dynamic leaderboard.
Give Awards to the Best
“Street-Spotted” Costumes You can set up an alert/search, watch for these, tweet to the winners and ask for permission to feature their photos. https://twitter.com/#!/search/realtime/costume%20twitpic – you can use a few modified versions of this query, too