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SMX 2014 - PPC Audience Analysis

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My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.

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SMX 2014 - PPC Audience Analysis

  1. 1. ppc+ seo
  2. 2. bit.ly/smxny14
  3. 3. flickr.com/loop_oh/
  4. 4. demographics @bigalittlea
  5. 5. 21-39 female degree flickr.com/francisco_osorio/
  6. 6. demographics @bigalittlea
  7. 7. who arethey? @bigalittlea
  8. 8. what do they love? flickr.com/nlireland
  9. 9. what excites them? flickr.com/yaffamedia
  10. 10. what scares them? sgarbe.com
  11. 11. what will they read save share? @bigalittlea
  12. 12. what will they give up? flickr.com/theeerin
  13. 13. if ibuild it, will they come?
  14. 14. OBSERVE @bigalittlea
  15. 15. Search questions 1: query mining flickr.com/theeerin
  16. 16. prioritize keywords …(duh) @bigalittlea
  17. 17. aov: $89 cvr: 5.1%
  18. 18. agnostic? aov: $87 cvr: 3.3%
  19. 19. men? aov: $82 cvr: 6.6%
  20. 20. women! aov: $94 cvr: 7.9%
  21. 21. question mining flickr.com/derek_b
  22. 22. @bigalittlea
  23. 23. who what where when why how do can if @bigalittlea
  24. 24. queries imps clicks how to make a squeeze page 771 62 how to create a squeeze page 727 70 how to build a squeeze page 214 34 how to create a squeeze page in wordpress 177 25 how to use brand 132 33 how to make a squeeze page on wordpress 104 19 how to make squeeze page 58 19 how to setup a squeeze page on wordpress 50 9 how to setup a squeeze page 49 15 how to create a squeeze page for free 49 10 how much does brand cost 46 18
  25. 25. queries imps clicks what is a squeeze page 5,310 199 what is brand 1,588 201 what is an autoresponder 701 55 what is mailchimp 189 2 what is squeeze page 101 14 what is auto response 98 3 what is autoresponder 82 22 what are autoresponders 61 10 what is mail chimp 60 1 what are squeeze page examples 57 13 what is a autoresponder 56 12 what are squeeze pages 38 3
  26. 26. FOLLOW @bigalittlea
  27. 27. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  28. 28. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  29. 29. lovely bride to be
  30. 30. PreOwnedWeddingDresses.com @bigalittlea
  31. 31. shopping tips @bigalittlea
  32. 32. @bigalittlea
  33. 33. adverse weather wedding guides @bigalittlea
  34. 34. @bigalittlea
  35. 35. @bigalittlea
  36. 36. buying a house together @bigalittlea
  37. 37. …living together…? @bigalittlea
  38. 38. @bigalittlea
  39. 39. they’re dating!?!? @bigalittlea
  40. 40. window shoppers bridesmaids guests @bigalittlea
  41. 41. Search query (RLDSA) what aren’t we targeting?
  42. 42. remarketing + DSA
  43. 43. ACCELERATE
  44. 44. @bigalittlea
  45. 45. there’s more!
  46. 46. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  47. 47. visitor comes to your site visitor added to list visitor leaves your ad displays across the web visitor returns to your site, more $$$ @bigalittlea
  48. 48. find look-a-likes
  49. 49. GIVE A DOG A BONE
  50. 50. Where does he get all those wonderful toys?
  51. 51. @bigalittlea
  52. 52. teach us!! @bigalittlea
  53. 53. find (almost) anybody’s email address -@robousbey how to find anyone’s email using allmytweets-@mmstll complete list of little-known tricks to finding anyone’s email -@olgafilonchuk
  54. 54. we need those!! @bigalittlea
  55. 55. or buy us beer. preferably beer with a goat on it. @bigalittlea
  56. 56. bit.ly/smxny14

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