My presentation from the excellent conference by BlueGlass in Los Angeles. I talked about ways that companies can help SEO succeed.

1. How to not FAIL at SEO Adam Audette BlueGlass LA – July 2010

2. AudetteMedia: small, advanced SEO agency

5. How to not FAIL at SEO

6. If you build it, they will come

7. If you build it, they might not care

8. Influence, contribution, authority How do you create value?

9. Answering your users’ questions Solving their problems

10. Great content doesn’t guarantee traffic

11. Great content + great user experience + SEO DOES guarantee traffic

12. The content and user experience come first SEO leverages and supports that

13. Crap SEO thinks only of itself

14. Good SEO thinks about users and information architecture SEO IA

16. IA, UX, and SEO make $$

17. A rule to go by…

18. 1. First, make the best user experience 2. Then, leverage for maximum SEO

19. SEO should be an invisible layer beneath IA and UX

24. Good SEO is unseen

25. SEO Dos and Don’ts

26. The Don’ts

27. Don’t: bring SEO into the flow too early

28. Don’t: put SEO front and center on a site

29. Don’t: place restrictions on your SEO team

30. Don’t: listen to what (most) anyone says about SEO

31. The Dos

32. Do: give SEO teams their own dev resources

33. Do: build SEO into the business flow

34. Do: encourage and facilitate creativity

35. Do: allow your SEO team freedom to take risks

36. How not to FAIL at SEO?

37. SEO should fail quickly to succeed

39. 4 Takeaways

40. 1. Good SEO integrates with the business

41. Beware of “reactive” SEO

42. 2. Good SEO stays hidden behind the best user experience its success hinges on it

43. 3. Good SEO is patient

44. SEO is a long road. Invest in long term.

45. 4. Good SEO accepts risk and encourages failure

46. Push your teams to take risks

50. Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com