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Social Media and Its Impact on SEO rankings
 

Social Media and Its Impact on SEO rankings

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    Social Media and Its Impact on SEO rankings Social Media and Its Impact on SEO rankings Presentation Transcript

    • The Social + SEO MYTHDate: November 26, 2011Author: Wil Reynolds (@wilreynolds)
    • @wilreynolds 2
    • 13 years 40 PeopleSEO/SEM/Analytics 3
    • How I view social 4
    • I hated social media 5
    • I <3 Scoreboards! 6
    • 7
    • Protect & Serve 8
    • CRUSH a big myth 9
    • Quality content is theway to win on search engines 10
    • Fact!!!!!!!!!!!! 11
    • Is no one in here outranked by a crappy site? 12
    • Sometimes 13
    • Social’s impact on SEO is indirect 14
    • Who has heard that social impacts rankings? 15
    • Lets stop theSPECULATION 16
    • You tell me… 17
    • 18
    • 19
    • Plausible? 20
    • 21
    • Hey Google, I’mbuilding a brand… 22
    • 23
    • Who do you think is ranking better? 24
    • The first 4 companieshttp://zd.net/socialmyth 25
    • Still Skeptical? 26
    • Want somesocial numbers? 27
    • 100 147 744 1,730 7,119182,894 28
    • 100 +1 147 Facebook 744 email 1,730 RSS 7,119 Twitter182,894 YouTube 29
    • SORRY “TWEEPLES” 30
    • Still believe in writinggood content ONLY? 31
    • Still believe in social signals? 32
    • Fringe Cases Entertainment/newshttp://mz.cm/wil-is-wrong 33
    • Google reader6 years + 1 mo. old 34
    • 35
    • Yet they can’t figure it out… 36
    • Glimpse of the future 37
    • Invest in building TRUST 38
    • New Circle of Trust 39
    • But today… 40
    • Value of 41
    • 1 Person1 Session1 Retweet 42
    • Less than 1,000followers – connect w/ every RT’er 43
    • You have to believe in the power of 1 to succeed at social 44
    • You have toPrime the pump! 45
    • What are you doing 10 = 10,000 46
    • What VALUE are you adding? 47
    • Getting pumpedabout adding value? 48
    • Let’s continue the doom parade… 49
    • You taking shortcuts? 50
    • Is this you? 51
    • 52
    • 53
    • Why track this? 54
    • What can you do with this data? 55
    • REVENGE? 56
    • Opportunity toimprove, connect, touch 57
    • Get back to TRUST 58
    • Now the happy parts start!! 59
    • All is not lost my “tweeps” 60
    • FB Admin Meta Tags @matclayton 61
    • Do you have a likebutton on your site? 62
    • Have you seen FB Demographics? 63
    • 64
    • 65
    • 66
    • Google is starting to reward trust 67
    • Want examples? 68
    • Rel Author + Circles 69
    • 70
    • Not Logged in 71
    • Authors get rewarded for building content + TRUST 72
    • Build trust, get your mug in the SERP 73
    • Use SEO + rel author to grow your social following 74
    • http://bit.ly/author-wordpress 75
    • Social will impact CTR’s 76
    • http://mz.cm/ctrstudy 77
    • 78
    • Schema.org 79
    • 80
    • 81
    • You need trust to getthe enhanced results 82
    • That’s how G+ will win 83
    • How do you turn social into SEO success? 84
    • 85
    • Export.lyhttp://bit.ly/social-export 86
    • 87
    • 88
    • TagCrowdhttp://bit.ly/tagcrowd 89
    • 90
    • Create content for nichesex. Fathers, Photographers 91
    • DM them 92
    • Is blog commenting social? 93
    • Make it work for SEO 94
    • What if you could rate your commenters sites? 95
    • http://bit.ly/seerplugin 96
    • WRITE THINGSPEOPLE WANT 97
    • 98
    • This will get social movement 99
    • 100
    • No Mention of SEER in tweet 101
    • “I see your audience seems to go crazy forcontent XYZ, it typically gets X shares” So Ithought I’d write in that vein…High value sites don’t accept any guest blogposts 102
    • Followerwonk 103
    • www.followerwonk.com 104
    • Hashtags are your friend 105
    • #smplus 106
    • Encourage use!!! 107
    • Who is going to do arecap on their blog? 108
    • Write a review of thiswebinar – tweet to us 109
    • Win 500 dollars… 110
    • Lets get nerdy 111
    • Excel, VLOOKUP,SEOMOZ + Export.ly 112
    • Who is following you but not linking? 113
    • Take your followersfrom export.ly, links from SEOmoz in excel 114
    • VLOOKUPWho is following me but not linking 115
    • GA Certifiedcompany!! 116
    • 117
    • We did all the work @ethanlyonhttp://bit.ly/twitterlinktool 118
    • Leave you with one thing 119
    • You want to win?Today and Tomorrow 120
    • Key to search engine success… 121
    • HELPING OTHERS 122
    • 123
    • 124
    • 125
    • Wanna rank well? 126
    • Who are you helping? 127
    • You can’t measure helping people in klout! 128
    • Wil Reynolds @wilreynolds@seerinteractive 129