Social Media and Its Impact on SEO rankings

The Social + SEO MYTHDate: November 26, 2011Author: Wil Reynolds (@wilreynolds)

@wilreynolds 2

13 years 40 PeopleSEO/SEM/Analytics 3

How I view social 4

I hated social media 5

I <3 Scoreboards! 6

Protect & Serve 8

CRUSH a big myth 9

Quality content is theway to win on search engines 10

Fact!!!!!!!!!!!! 11

Is no one in here outranked by a crappy site? 12

Sometimes 13

Social’s impact on SEO is indirect 14

Who has heard that social impacts rankings? 15

Lets stop theSPECULATION 16

You tell me… 17

Plausible? 20

Hey Google, I’mbuilding a brand… 22

Who do you think is ranking better? 24

The first 4 companieshttp://zd.net/socialmyth 25

Still Skeptical? 26

Want somesocial numbers? 27

100 147 744 1,730 7,119182,894 28

100 +1 147 Facebook 744 email 1,730 RSS 7,119 Twitter182,894 YouTube 29

SORRY “TWEEPLES” 30

Still believe in writinggood content ONLY? 31

Still believe in social signals? 32

Fringe Cases Entertainment/newshttp://mz.cm/wil-is-wrong 33

Google reader6 years + 1 mo. old 34

Yet they can’t figure it out… 36

Glimpse of the future 37

Invest in building TRUST 38

New Circle of Trust 39

But today… 40

Value of 41

1 Person1 Session1 Retweet 42

Less than 1,000followers – connect w/ every RT’er 43

You have to believe in the power of 1 to succeed at social 44

You have toPrime the pump! 45

What are you doing 10 = 10,000 46

What VALUE are you adding? 47

Getting pumpedabout adding value? 48

Let’s continue the doom parade… 49

You taking shortcuts? 50

Is this you? 51

Why track this? 54

What can you do with this data? 55

REVENGE? 56

Opportunity toimprove, connect, touch 57

Get back to TRUST 58

Now the happy parts start!! 59

All is not lost my “tweeps” 60

FB Admin Meta Tags @matclayton 61

Do you have a likebutton on your site? 62

Have you seen FB Demographics? 63

Google is starting to reward trust 67

Want examples? 68

Rel Author + Circles 69

Not Logged in 71

Authors get rewarded for building content + TRUST 72

Build trust, get your mug in the SERP 73

Use SEO + rel author to grow your social following 74

http://bit.ly/author-wordpress 75

Social will impact CTR’s 76

http://mz.cm/ctrstudy 77

Schema.org 79

You need trust to getthe enhanced results 82

That’s how G+ will win 83

How do you turn social into SEO success? 84

Export.lyhttp://bit.ly/social-export 86

TagCrowdhttp://bit.ly/tagcrowd 89

Create content for nichesex. Fathers, Photographers 91

DM them 92

Is blog commenting social? 93

Make it work for SEO 94

What if you could rate your commenters sites? 95

http://bit.ly/seerplugin 96

WRITE THINGSPEOPLE WANT 97

This will get social movement 99

No Mention of SEER in tweet 101

“I see your audience seems to go crazy forcontent XYZ, it typically gets X shares” So Ithought I’d write in that vein…High value sites don’t accept any guest blogposts 102

Followerwonk 103

www.followerwonk.com 104

Hashtags are your friend 105

#smplus 106

Encourage use!!! 107

Who is going to do arecap on their blog? 108

Write a review of thiswebinar – tweet to us 109

Win 500 dollars… 110

Lets get nerdy 111

Excel, VLOOKUP,SEOMOZ + Export.ly 112

Who is following you but not linking? 113

Take your followersfrom export.ly, links from SEOmoz in excel 114

VLOOKUPWho is following me but not linking 115

GA Certifiedcompany!! 116

We did all the work @ethanlyonhttp://bit.ly/twitterlinktool 118

Leave you with one thing 119

You want to win?Today and Tomorrow 120

Key to search engine success… 121

HELPING OTHERS 122

Wanna rank well? 126

Who are you helping? 127

You can’t measure helping people in klout! 128

Wil Reynolds @wilreynolds@seerinteractive 129

http://paper.li	204
http://us-w1.rockmelt.com	38
http://a0.twimg.com	14
http://bitly.com	4
http://www.twylah.com	4
http://strawberryj.am	2
http://twitter.com	1
https://tcc.blackboard.com	1
http://www.sociallyperforming.com	1
http://www.linkedin.com	1

Social Media and Its Impact on SEO rankings

by wilreynolds on Nov 26, 2011

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Social Media and Its Impact on SEO rankings Presentation Transcript