The Social + SEO MYTHDate: November 26, 2011Author: Wil Reynolds (@wilreynolds)
@wilreynolds               2
13 years    40 PeopleSEO/SEM/Analytics                    3
How I view social   4
I hated social media                   5
I <3 Scoreboards!   6
7
Protect   & Serve          8
CRUSH a big myth                   9
Quality content is theway to win on search       engines                     10
Fact!!!!!!!!!!!!   11
Is no one in here outranked by a   crappy site?                    12
Sometimes            13
Social’s impact on  SEO is indirect                     14
Who has heard that social impacts    rankings?                 15
Lets stop theSPECULATION                16
You tell me…               17
18
19
Plausible?             20
21
Hey Google, I’mbuilding a brand…                    22
23
Who do you think is ranking better?                      24
The first 4     companieshttp://zd.net/socialmyth                       25
Still Skeptical?                   26
Want somesocial numbers?                  27
100  147  744 1,730 7,119182,894   28
100         +1  147     Facebook  744        email 1,730        RSS 7,119      Twitter182,894    YouTube                  ...
SORRY “TWEEPLES”               30
Still believe in writinggood content ONLY?                      31
Still believe in social       signals?                      32
Fringe Cases   Entertainment/newshttp://mz.cm/wil-is-wrong   33
Google reader6 years + 1 mo. old                      34
35
Yet they can’t figure       it out…                        36
Glimpse of the    future                 37
Invest in building     TRUST                     38
New Circle of Trust                      39
But today…             40
Value of           41
1 Person1 Session1 Retweet            42
Less than 1,000followers – connect   w/ every RT’er                      43
You have to believe in  the power of 1 to  succeed at social                    44
You have toPrime the pump!                  45
What are you doing 10 = 10,000                     46
What VALUE are you     adding?                 47
Getting pumpedabout adding value?                  48
Let’s continue the doom parade…                              49
You taking shortcuts?                   50
Is this you?               51
52
53
Why track this?                  54
What can you do with     this data?                   55
REVENGE?           56
Opportunity toimprove, connect,     touch                    57
Get back to TRUST                    58
Now the happy parts start!!                 59
All is not lost my “tweeps”                         60
FB Admin Meta Tags   @matclayton                 61
Do you have a likebutton on your site?                   62
Have you seen FB Demographics?                   63
64
65
66
Google is starting to   reward trust                    67
Want examples?                 68
Rel Author + Circles                   69
70
Not Logged in                71
Authors get rewarded    for building  content + TRUST                  72
Build trust, get your mug in the SERP                    73
Use SEO + rel author to grow your social      following                   74
http://bit.ly/author-wordpress                             75
Social will impact      CTR’s                     76
http://mz.cm/ctrstudy   77
78
Schema.org             79
80
81
You need trust to getthe enhanced results                    82
That’s how G+ will        win                     83
How do you turn social  into SEO success?                         84
85
Export.lyhttp://bit.ly/social-export   86
87
88
TagCrowdhttp://bit.ly/tagcrowd   89
90
Create content for nichesex. Fathers, Photographers                        91
DM them          92
Is blog commenting       social?                     93
Make it work for SEO                       94
What if you could rate your  commenters sites?                         95
http://bit.ly/seerplugin   96
WRITE THINGSPEOPLE WANT               97
98
This will get social    movement                       99
100
No Mention of SEER in tweet                        101
“I see your audience seems to go crazy forcontent XYZ, it typically gets X shares” So Ithought I’d write in that vein…High...
Followerwonk               103
www.followerwonk.com   104
Hashtags are your     friend                    105
#smplus          106
Encourage use!!!                   107
Who is going to do arecap on their blog?                   108
Write a review of thiswebinar – tweet to us                    109
Win 500 dollars…                   110
Lets get nerdy                 111
Excel, VLOOKUP,SEOMOZ + Export.ly                 112
Who is following you but not linking?                   113
Take your followersfrom export.ly, links   from SEOmoz      in excel                    114
VLOOKUPWho is following me  but not linking                  115
GA Certifiedcompany!!          116
117
We did all the work   @ethanlyonhttp://bit.ly/twitterlinktool   118
Leave you with one       thing                     119
You want to win?Today and Tomorrow                 120
Key to search engine      success…                   121
HELPING OTHERS                 122
123
124
125
Wanna rank well?                   126
Who are you helping?                  127
You can’t measure helping people in       klout!                     128
Wil Reynolds @wilreynolds@seerinteractive                   129
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Social Media and Its Impact on SEO rankings

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Transcript of "Social Media and Its Impact on SEO rankings"

  1. 1. The Social + SEO MYTHDate: November 26, 2011Author: Wil Reynolds (@wilreynolds)
  2. 2. @wilreynolds 2
  3. 3. 13 years 40 PeopleSEO/SEM/Analytics 3
  4. 4. How I view social 4
  5. 5. I hated social media 5
  6. 6. I <3 Scoreboards! 6
  7. 7. 7
  8. 8. Protect & Serve 8
  9. 9. CRUSH a big myth 9
  10. 10. Quality content is theway to win on search engines 10
  11. 11. Fact!!!!!!!!!!!! 11
  12. 12. Is no one in here outranked by a crappy site? 12
  13. 13. Sometimes 13
  14. 14. Social’s impact on SEO is indirect 14
  15. 15. Who has heard that social impacts rankings? 15
  16. 16. Lets stop theSPECULATION 16
  17. 17. You tell me… 17
  18. 18. 18
  19. 19. 19
  20. 20. Plausible? 20
  21. 21. 21
  22. 22. Hey Google, I’mbuilding a brand… 22
  23. 23. 23
  24. 24. Who do you think is ranking better? 24
  25. 25. The first 4 companieshttp://zd.net/socialmyth 25
  26. 26. Still Skeptical? 26
  27. 27. Want somesocial numbers? 27
  28. 28. 100 147 744 1,730 7,119182,894 28
  29. 29. 100 +1 147 Facebook 744 email 1,730 RSS 7,119 Twitter182,894 YouTube 29
  30. 30. SORRY “TWEEPLES” 30
  31. 31. Still believe in writinggood content ONLY? 31
  32. 32. Still believe in social signals? 32
  33. 33. Fringe Cases Entertainment/newshttp://mz.cm/wil-is-wrong 33
  34. 34. Google reader6 years + 1 mo. old 34
  35. 35. 35
  36. 36. Yet they can’t figure it out… 36
  37. 37. Glimpse of the future 37
  38. 38. Invest in building TRUST 38
  39. 39. New Circle of Trust 39
  40. 40. But today… 40
  41. 41. Value of 41
  42. 42. 1 Person1 Session1 Retweet 42
  43. 43. Less than 1,000followers – connect w/ every RT’er 43
  44. 44. You have to believe in the power of 1 to succeed at social 44
  45. 45. You have toPrime the pump! 45
  46. 46. What are you doing 10 = 10,000 46
  47. 47. What VALUE are you adding? 47
  48. 48. Getting pumpedabout adding value? 48
  49. 49. Let’s continue the doom parade… 49
  50. 50. You taking shortcuts? 50
  51. 51. Is this you? 51
  52. 52. 52
  53. 53. 53
  54. 54. Why track this? 54
  55. 55. What can you do with this data? 55
  56. 56. REVENGE? 56
  57. 57. Opportunity toimprove, connect, touch 57
  58. 58. Get back to TRUST 58
  59. 59. Now the happy parts start!! 59
  60. 60. All is not lost my “tweeps” 60
  61. 61. FB Admin Meta Tags @matclayton 61
  62. 62. Do you have a likebutton on your site? 62
  63. 63. Have you seen FB Demographics? 63
  64. 64. 64
  65. 65. 65
  66. 66. 66
  67. 67. Google is starting to reward trust 67
  68. 68. Want examples? 68
  69. 69. Rel Author + Circles 69
  70. 70. 70
  71. 71. Not Logged in 71
  72. 72. Authors get rewarded for building content + TRUST 72
  73. 73. Build trust, get your mug in the SERP 73
  74. 74. Use SEO + rel author to grow your social following 74
  75. 75. http://bit.ly/author-wordpress 75
  76. 76. Social will impact CTR’s 76
  77. 77. http://mz.cm/ctrstudy 77
  78. 78. 78
  79. 79. Schema.org 79
  80. 80. 80
  81. 81. 81
  82. 82. You need trust to getthe enhanced results 82
  83. 83. That’s how G+ will win 83
  84. 84. How do you turn social into SEO success? 84
  85. 85. 85
  86. 86. Export.lyhttp://bit.ly/social-export 86
  87. 87. 87
  88. 88. 88
  89. 89. TagCrowdhttp://bit.ly/tagcrowd 89
  90. 90. 90
  91. 91. Create content for nichesex. Fathers, Photographers 91
  92. 92. DM them 92
  93. 93. Is blog commenting social? 93
  94. 94. Make it work for SEO 94
  95. 95. What if you could rate your commenters sites? 95
  96. 96. http://bit.ly/seerplugin 96
  97. 97. WRITE THINGSPEOPLE WANT 97
  98. 98. 98
  99. 99. This will get social movement 99
  100. 100. 100
  101. 101. No Mention of SEER in tweet 101
  102. 102. “I see your audience seems to go crazy forcontent XYZ, it typically gets X shares” So Ithought I’d write in that vein…High value sites don’t accept any guest blogposts 102
  103. 103. Followerwonk 103
  104. 104. www.followerwonk.com 104
  105. 105. Hashtags are your friend 105
  106. 106. #smplus 106
  107. 107. Encourage use!!! 107
  108. 108. Who is going to do arecap on their blog? 108
  109. 109. Write a review of thiswebinar – tweet to us 109
  110. 110. Win 500 dollars… 110
  111. 111. Lets get nerdy 111
  112. 112. Excel, VLOOKUP,SEOMOZ + Export.ly 112
  113. 113. Who is following you but not linking? 113
  114. 114. Take your followersfrom export.ly, links from SEOmoz in excel 114
  115. 115. VLOOKUPWho is following me but not linking 115
  116. 116. GA Certifiedcompany!! 116
  117. 117. 117
  118. 118. We did all the work @ethanlyonhttp://bit.ly/twitterlinktool 118
  119. 119. Leave you with one thing 119
  120. 120. You want to win?Today and Tomorrow 120
  121. 121. Key to search engine success… 121
  122. 122. HELPING OTHERS 122
  123. 123. 123
  124. 124. 124
  125. 125. 125
  126. 126. Wanna rank well? 126
  127. 127. Who are you helping? 127
  128. 128. You can’t measure helping people in klout! 128
  129. 129. Wil Reynolds @wilreynolds@seerinteractive 129
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