Social Media and Its Impact on SEO rankings

  • 4,980 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,980
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
81
Comments
0
Likes
15

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Social + SEO MYTHDate: November 26, 2011Author: Wil Reynolds (@wilreynolds)
  • 2. @wilreynolds 2
  • 3. 13 years 40 PeopleSEO/SEM/Analytics 3
  • 4. How I view social 4
  • 5. I hated social media 5
  • 6. I <3 Scoreboards! 6
  • 7. 7
  • 8. Protect & Serve 8
  • 9. CRUSH a big myth 9
  • 10. Quality content is theway to win on search engines 10
  • 11. Fact!!!!!!!!!!!! 11
  • 12. Is no one in here outranked by a crappy site? 12
  • 13. Sometimes 13
  • 14. Social’s impact on SEO is indirect 14
  • 15. Who has heard that social impacts rankings? 15
  • 16. Lets stop theSPECULATION 16
  • 17. You tell me… 17
  • 18. 18
  • 19. 19
  • 20. Plausible? 20
  • 21. 21
  • 22. Hey Google, I’mbuilding a brand… 22
  • 23. 23
  • 24. Who do you think is ranking better? 24
  • 25. The first 4 companieshttp://zd.net/socialmyth 25
  • 26. Still Skeptical? 26
  • 27. Want somesocial numbers? 27
  • 28. 100 147 744 1,730 7,119182,894 28
  • 29. 100 +1 147 Facebook 744 email 1,730 RSS 7,119 Twitter182,894 YouTube 29
  • 30. SORRY “TWEEPLES” 30
  • 31. Still believe in writinggood content ONLY? 31
  • 32. Still believe in social signals? 32
  • 33. Fringe Cases Entertainment/newshttp://mz.cm/wil-is-wrong 33
  • 34. Google reader6 years + 1 mo. old 34
  • 35. 35
  • 36. Yet they can’t figure it out… 36
  • 37. Glimpse of the future 37
  • 38. Invest in building TRUST 38
  • 39. New Circle of Trust 39
  • 40. But today… 40
  • 41. Value of 41
  • 42. 1 Person1 Session1 Retweet 42
  • 43. Less than 1,000followers – connect w/ every RT’er 43
  • 44. You have to believe in the power of 1 to succeed at social 44
  • 45. You have toPrime the pump! 45
  • 46. What are you doing 10 = 10,000 46
  • 47. What VALUE are you adding? 47
  • 48. Getting pumpedabout adding value? 48
  • 49. Let’s continue the doom parade… 49
  • 50. You taking shortcuts? 50
  • 51. Is this you? 51
  • 52. 52
  • 53. 53
  • 54. Why track this? 54
  • 55. What can you do with this data? 55
  • 56. REVENGE? 56
  • 57. Opportunity toimprove, connect, touch 57
  • 58. Get back to TRUST 58
  • 59. Now the happy parts start!! 59
  • 60. All is not lost my “tweeps” 60
  • 61. FB Admin Meta Tags @matclayton 61
  • 62. Do you have a likebutton on your site? 62
  • 63. Have you seen FB Demographics? 63
  • 64. 64
  • 65. 65
  • 66. 66
  • 67. Google is starting to reward trust 67
  • 68. Want examples? 68
  • 69. Rel Author + Circles 69
  • 70. 70
  • 71. Not Logged in 71
  • 72. Authors get rewarded for building content + TRUST 72
  • 73. Build trust, get your mug in the SERP 73
  • 74. Use SEO + rel author to grow your social following 74
  • 75. http://bit.ly/author-wordpress 75
  • 76. Social will impact CTR’s 76
  • 77. http://mz.cm/ctrstudy 77
  • 78. 78
  • 79. Schema.org 79
  • 80. 80
  • 81. 81
  • 82. You need trust to getthe enhanced results 82
  • 83. That’s how G+ will win 83
  • 84. How do you turn social into SEO success? 84
  • 85. 85
  • 86. Export.lyhttp://bit.ly/social-export 86
  • 87. 87
  • 88. 88
  • 89. TagCrowdhttp://bit.ly/tagcrowd 89
  • 90. 90
  • 91. Create content for nichesex. Fathers, Photographers 91
  • 92. DM them 92
  • 93. Is blog commenting social? 93
  • 94. Make it work for SEO 94
  • 95. What if you could rate your commenters sites? 95
  • 96. http://bit.ly/seerplugin 96
  • 97. WRITE THINGSPEOPLE WANT 97
  • 98. 98
  • 99. This will get social movement 99
  • 100. 100
  • 101. No Mention of SEER in tweet 101
  • 102. “I see your audience seems to go crazy forcontent XYZ, it typically gets X shares” So Ithought I’d write in that vein…High value sites don’t accept any guest blogposts 102
  • 103. Followerwonk 103
  • 104. www.followerwonk.com 104
  • 105. Hashtags are your friend 105
  • 106. #smplus 106
  • 107. Encourage use!!! 107
  • 108. Who is going to do arecap on their blog? 108
  • 109. Write a review of thiswebinar – tweet to us 109
  • 110. Win 500 dollars… 110
  • 111. Lets get nerdy 111
  • 112. Excel, VLOOKUP,SEOMOZ + Export.ly 112
  • 113. Who is following you but not linking? 113
  • 114. Take your followersfrom export.ly, links from SEOmoz in excel 114
  • 115. VLOOKUPWho is following me but not linking 115
  • 116. GA Certifiedcompany!! 116
  • 117. 117
  • 118. We did all the work @ethanlyonhttp://bit.ly/twitterlinktool 118
  • 119. Leave you with one thing 119
  • 120. You want to win?Today and Tomorrow 120
  • 121. Key to search engine success… 121
  • 122. HELPING OTHERS 122
  • 123. 123
  • 124. 124
  • 125. 125
  • 126. Wanna rank well? 126
  • 127. Who are you helping? 127
  • 128. You can’t measure helping people in klout! 128
  • 129. Wil Reynolds @wilreynolds@seerinteractive 129