Design Principles: The Philopsohy of UX –- Higher Ed Edition
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Design Principles: The Philopsohy of UX –- Higher Ed Edition Design Principles: The Philopsohy of UX –- Higher Ed Edition Presentation Transcript

  • Design Principles:The Philosophy of UX Whitney Hess @whitneyhess http://whitneyhess.com whitney@whitneyhess.com
  • Hi, I’m Whitney Hess User Experience Designer Consultant New Yorker @whitneyhess
  • stakeholder interviewsweb analytics storyboards sketching surveys A/B testing prototyping flow diagrams What we usually talk about when we talk about UX wireframes scenarios sitemaps personas card sorts heuristic evaluationusability testing user research
  • User Experience is the establishment of a philosophy about how to treat people
  • Visual Design is the establishment of a philosophy about how to make an impact
  • Principles ofVisual Design
  • Contrast
  • Emphasis
  • Variety
  • Balance
  • Proportion
  • Repetition
  • Movement
  • Texture
  • Harmony
  • Unity
  • Why principles? Consistency. Constraints. Shared vision.Objective evaluation.
  • good design goodexperience
  • goodL e t ’s design do t ht o ge is the r = ! good experience
  • Principles ofExperience Design
  • Principles of Experience Design 1. Stay out of people’s way. 2. Create a hierarchy that matches people’s needs. 3. Limit distractions. 4. Provide strong information scent. 5. Provide signposts and cues. 6. Provide context. 7. Use constraints appropriately. 8. Make actions reversible. 9. Provide feedback. 10. Make a good first impression.
  • 1. Stay out of people’s way
  • 1. Stay out of people’s way
  • 1. Stay out of people’s way
  • 1. Stay out of people’s way
  • 2. Create a hierarchy thatmatches people’s needs
  • 2. Create a hierarchy thatmatches people’s needs
  • 2. Create a hierarchy thatmatches people’s needs
  • 2. Create a hierarchy thatmatches people’s needs
  • 3. Limit distractions
  • 3. Limit distractions
  • 3. Limit distractions
  • 3. Limit distractions
  • 4. Provide stronginformation scent
  • 4. Provide stronginformation scent
  • 4. Provide stronginformation scent
  • 4. Provide stronginformation scent
  • 5. Provide signposts and cues
  • 5. Provide signposts and cues
  • 5. Provide signposts and cues
  • 5. Provide signposts and cues
  • 6. Provide context
  • 6. Provide context
  • 6. Provide context
  • 6. Provide context
  • 7. Use constraints appropriately
  • 7. Use constraints appropriately
  • 7. Use constraints appropriately
  • 7. Use constraints appropriately
  • 8. Make actions reversible
  • 8. Make actions reversible
  • 8. Make actions reversible
  • 8. Make actions reversible
  • 9. Provide feedback
  • 9. Provide feedback
  • 9. Provide feedback
  • 9. Provide feedback
  • 10. Make a good first impression
  • 10. Make a good first impression
  • 10. Make a good first impression
  • 10. Make a good first impression
  • Logos consistency, logic Persuasion Ethos Pathoscredibility, trust emotions, imagination
  • Knowledge consistency, logic Purpose Ethics Empathycredibility, trust emotions, imagination
  • Areuniversal principles enough?
  • Design principles forcompanies you know
  • “Ten principles that contributeto a Googley user experience” Focus on people – their lives, their work, their dreams. Every millisecond counts. Simplicity is powerful. Engage beginners and attract experts. Dare to innovate. Design for the world. Plan for today’s and tomorrow’s business. Delight the eye without distracting the mind. Be worthy of people‘s trust. Add a human touch.
  • “Ten principles that contributeto a Googley user experience” Focus on people – their lives, their work, their dreams. Every millisecond counts. Simplicity is powerful. Engage beginners and attract experts. Dare to innovate. Design for the world. Plan for today’s and tomorrow’s business. Delight the eye without distracting the mind. Be worthy of people’s trust. Add a human touch. http://www.google.com/corporate/ux.html
  • Facebook Design Principles Universal. Human. Clean. Consistent. Useful. Fast. Transparent.
  • Facebook Design Principles Universal. Human. Clean. Consistent. Useful. Fast. Transparent. http://www.facebook.com/note.php?note_id=118951047792
  • Windows User Experience Design PrinciplesReduce concepts to increase confidence.Small things matter, good and bad.Be great at “look” and “do”.Solve distractions, not discoverability.UX before knobs and questions.Personalization, not customization.Value the life cycle of the experience.Time matters, so build for people on the go.
  • Windows User Experience Design PrinciplesReduce concepts to increase confidence.Small things matter, good and bad.Be great at “look” and “do”.Solve distractions, not discoverability.UX before knobs and questions.Personalization, not customization.Value the life cycle of the experience.Time matters, so build for people on the go. http://msdn.microso.com/en-us/library/dd834141.aspx
  • Burning ManKeep good company.Notice the ordinary.Preserve the ephemeral.Design not for the elite but for the masses.Explain it to a child.Get lost in the content.Get to the heart of the matter.Never tolerate “OK anything.”Remember your responsibility as a storyteller.Zoom out.Switch.Prototype it.Pun.Make design your life… and life, your design.Leave something behind.
  • Charles and Ray Eames Keep good company. Notice the ordinary. Preserve the ephemeral. Design not for the elite but for the masses. Explain it to a child. Get lost in the content. Get to the heart of the matter. Never tolerate “OK anything.” Remember your responsibility as a storyteller. Zoom out. Switch. Prototype it. Pun. Make design your life… and life, your design. Leave something behind. http://www.amazon.com/Fieen-ﬔings-Charles-Ray-Teach/dp/193031700X
  • Burning Man Radical Inclusion. Giing. Decommodification. Radical Self-reliance. Radical Self-expression. Communal Effort. Civic Responsibility. Leaving No Trace. Participation. Immediacy.
  • Burning Man Radical Inclusion. Giing. Decommodification. Radical Self-reliance. Radical Self-expression. Communal Effort. Civic Responsibility. Leaving No Trace. Participation. Immediacy. http://www.burningman.com/whatisburningman/about_burningman/principles.html
  • ﬔe Starbucks Experience Make it your own. Everything matters. Surprise and delight. Embrace resistance. Leave your mark.
  • ﬔe Starbucks Experience Make it your own. Everything matters. Surprise and delight. Embrace resistance. Leave your mark. http://www.starbucksexperience.net/excerpts.html
  • Guiding principles for universities
  • University of ColoradoEncourage and provide access to the Encourage and support innovation anduniversity for all qualified students within entrepreneurship at all levels of thethe university’s capacity. university including research and creative activities.Maintain a commitment to excellence. Strive to meet the needs of the State ofPromote and uphold the principles of Colorado, including health care,ethics, integrity, transparency, and technology, work force training, and civicaccountability. literacy. Ensure that the university is anBe conscientious stewards of the economic, social, and cultural catalyst.university’s human, physical, financial, Support and encourage collaborationinformation, and natural resources. amongst departments and campuses, andEncourage, honor, and respect teaching, between the university and otherlearning, and academic culture. educational institutions to improve our communities.Promote faculty, student, and staffdiversity to ensure the rich interchange Provide an outstanding, respectful, andof ideas in the pursuit of truth and responsive living, learning, teaching, andlearning, including diversity of political, working environment.geographic, cultural, intellectual, and Focus on meaningful measurable results.philosophical perspectives. https://www.cu.edu/content/missionandguidingprinciplesuniversitycolorado
  • University of PortlandA strategic means for providing a Enable administrators, faculty, students, andcommunications environment that enables open staff to execute appropriate administrativeand participatory relationships among all processes and generate strategic informationUniversity constituencies, both internal and more directly and more effectively.external. Promote user self-sufficiency and supportEnhance education and the personally efficient University operations to enable morebroadening benefits of a University of Portland effective use of resources.education. Amplify avenues of instruction in all aspectsContribute to achieving balanced social, of teaching and learning.personal, and cognitive development. Community members should adhere to aPromote and support an environment that standards-based technology environment forencourages teamwork among all constituencies. non-specialized academic and administrative needs.Governance structure that involves theUniversity’s executive leadership, provides for Standards-based environment should beongoing academic and administrative ownership systematically enhanced, supported,of technology issues, and that is charged with maintained, and assessed.overseeing the continued alignment of Capture University generated learning,information technology with institutional goals, is research, scholarship and team projects.vital to the success of a strategic plan forinformation technology. http://www.up.edu/is/default.aspx?cid=3534&pid=249
  • Towson University Create and serve… An engine of change… Responsible growth… Strength within… An institution of unlimited boundaries… A timeless experience... A sharing partner… Diverse and inclusive… Able to meet the future… http://www.towson.edu/main/abouttu/strategic/guidingprinciples.asp
  • What areyour organization’s principles?
  • Steps to Craing YourOwn Design Principles1. Research available principles for competitors and related organizations (even aspirational)2. Gather, list and print out the business goals, user needs and brand attributes3. Brainstorm with key collaborators across capabilities and functions4. Narrow down to no more than 10, preferably 75. Ensure they don’t conflict or overlap6. Ensure they’re pithy and memorable
  • 1. Does it come directly from research?2. Does it help you say ‘No’ most of the time?3. Does it distinguish your design from your competitors’?4. Is it something you might reverse in a future release?5. Have you evaluated it for this project?6. Is its meaning constantly tested? http://www.uie.com/articles/creating-design-principles/
  • When to Use YourDesign Principles1. During the project kickoff meeting2. When prioritizing features3. Brainstorming sessions4. Design critiques5. Stakeholder presentations6. Resolving conflict7. Postmortems8. Web metrics analysis
  • User Experience is the establishment of a philosophy about how to treat people
  • Bathroom mirrorSeaport Boston Hotel
  • Help peoplemake theirlives better
  • ﬔank you. Whitney Hess @whitneyhess http://whitneyhess.comwhitney@whitneyhess.com