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Evangelizing Yourself
You Can’t Change the World If No One Knows
             Your Name


                              Whitney Hess
                              whitney@whitneyhess.com
                                         @whitneyhess
                                http://whitneyhess.com
All of us
Evangelizing Yourself
You Can’t Change the World If No One Knows
             Your Name


                              Whitney Hess
                              whitney@whitneyhess.com
                                         @whitneyhess
                                http://whitneyhess.com
Who the hell am I
and why should you
   listen to me?


            Whitney Hess @whitneyhess
For the next 45 minutes,
I am your motivational speaker




                   Whitney Hess @whitneyhess
Whitney Hess
User Experience Designer
      based in NYC


               Whitney Hess @whitneyhess
Cynic
  Scaredy-cat
Wannabe rockstar


           Whitney Hess @whitneyhess
Probably a lot like you



               Whitney Hess @whitneyhess
I was ready for the next
     big challenge

  and I realized the
  challenge was me

               Whitney Hess @whitneyhess
What is
your life’s purpose?
Is what you’re doing now going to
       help you get there?


                     Whitney Hess @whitneyhess
ﬔisIsIndexed.com




                   Whitney Hess @whitneyhess
3 Parts to Getting ﬔere


Share your message
Build a network
Exude confidence

                  Whitney Hess @whitneyhess
You can’t change the
    world if no one knows
         your name

Bullshit?
                  Whitney Hess @whitneyhess
Whitney Hess @whitneyhess
ﬔisIsIndexed.com




Whitney Hess @whitneyhess
Common sense
    is NOT
common practice

         Whitney Hess @whitneyhess
Part 1:
Share Your Message


                Whitney Hess @whitneyhess
Explain why you’re
 important in one
sentence without
  any hesitation
           Whitney Hess @whitneyhess
You are an expert.
     Show it.



            Whitney Hess @whitneyhess
Play up your strengths
Accept your weaknesses



               Whitney Hess @whitneyhess
Blog
 Share your expertise

Stay focused
Be honest
Write oen

                    Whitney Hess @whitneyhess
Write, Speak, Teach

Be a voracious reader
Share what you learn


              Whitney Hess @whitneyhess
USE
TWITTER
    Whitney Hess @whitneyhess
Share your ideas           Involve yourself
and opinions               in conversations



       USE
 Follow people
                             Find your voice
 who inspire you



     TWITTER            Don’t be a lurker!
 Reply to everyone
 who replies to you
                      Whitney Hess @whitneyhess
Avoid negativity!

It will bite you in the ass


                 Whitney Hess @whitneyhess
“You have the right to remain silent. Anything you say
may be used against you in a court of law, newspapers,
periodicals, radio, television, all electronic media, and
technologies yet to be invented.”
                                     Whitney Hess @whitneyhess
For goodness sake,
DON’T DRUNK TWEET



            Whitney Hess @whitneyhess
Google is your résumé




              Whitney Hess @whitneyhess
You are a representative
         of your
 community of practice
           (us)


               Whitney Hess @whitneyhess
Part 2:
Build a Network


              Whitney Hess @whitneyhess
“ﬔe opposite of
 networking is
 NOT working”
   – Someone smart



                Whitney Hess @whitneyhess
You don’t have to be an
      extrovert

         I’m not


                   Whitney Hess @whitneyhess
Start online

    I did


            Whitney Hess @whitneyhess
LinkedIn

Connect with everyone you know
Write recommendations proactively
Change your profile settings to
fully public


                       Whitney Hess @whitneyhess
Twitter


Use your real name, one-liner, blog URL
Follow and engage with influencers
Don’t use protection ;)



                          Whitney Hess @whitneyhess
Facebook



Proceed with caution




               Whitney Hess @whitneyhess
Other social networks

Always link back to your blog
Use the same email address
Try to use the same username

ﬔe point: be findable


                        Whitney Hess @whitneyhess
Now get out
of the house
Congrats on being here!



                 Whitney Hess @whitneyhess
Accept invitations
  Seek out events
 Organize your own
Ask someone to coffee

              Whitney Hess @whitneyhess
ﬔisIsIndexed.com




Whitney Hess @whitneyhess
Tips for overcoming shyness

 Devise a goal before going out
 Pick one person in the room to talk to
 Have a recent blog post/article/book
 in mind to discuss
 Ask people to introduce you to others


                         Whitney Hess @whitneyhess
Maximize your profits

Always carry your card
Find out what people are working on
Follow up with everyone you meet
Remember everything


                         Whitney Hess @whitneyhess
We are all each
other’s resources


           Whitney Hess @whitneyhess
Part 3:
Exude Confidence


               Whitney Hess @whitneyhess
“If you think you can
 or think you can’t,
     you’re right”
       – Henry Ford



                      Whitney Hess @whitneyhess
Negative thinking
 holds you back

   Stop now!


            Whitney Hess @whitneyhess
3 Types of Confidence:


Feeling confident in yourself
Making others feel confident in you
Building confidence in others



                       Whitney Hess @whitneyhess
Focus on past successes
Recognize your strengths
       Take risks
       Act “as if”

                Whitney Hess @whitneyhess
Be decisive
Nothing is permanent


             Whitney Hess @whitneyhess
Be opinionated
And support it when challenged



                   Whitney Hess @whitneyhess
Be willing to walk away
  from negative situations



                  Whitney Hess @whitneyhess
Be open to feedback
    Even ask for it


               Whitney Hess @whitneyhess
Don’t react emotionally
   (and don’t drunk tweet)




                   Whitney Hess @whitneyhess
Admit your mistakes
 Everyone makes them


             Whitney Hess @whitneyhess
SHUT UP and listen
 “God gave us two ears
and one mouth to use in
     proportion.”
        – Unknown


                    Whitney Hess @whitneyhess
Be a leader

Organize events
Mentor others
Give feedback and recognition
Connect the dots


                      Whitney Hess @whitneyhess
Communicate
hope, optimism,
  enthusiasm
          Whitney Hess @whitneyhess
Do not feed
 the trolls
       Whitney Hess @whitneyhess
ﬔisIsIndexed.com




Whitney Hess @whitneyhess
Most importantly,

Be reliable. Be grateful.


                Whitney Hess @whitneyhess
ﬔere are no rules

I’m making this up
   as I go along

 Follow your gut
            Whitney Hess @whitneyhess
Go forth unafraid
   – ﬔe Dalton School motto
       (my alma mater)




                     Whitney Hess @whitneyhess
ﬔank you.



            Whitney Hess
            whitney@whitneyhess.com
                       @whitneyhess
              http://whitneyhess.com

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Evangelizing Yourself